false 6587859 1 If you market a product, service, or idea in any business, industry or organization, you must read <i>Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs</i>, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. 6781385 20 6 2008 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs total:1|4:1| 1 4 1 0 4 0 false false Thu Jul 02 19:42:42 -0700 2009 Mon Jul 13 17:38:24 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6587859