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Asia's Star Brands

it was amazing 5.00  ·  Rating Details  ·  2 Ratings  ·  1 Review
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading ...more
Paperback, 301 pages
Published January 1st 2006 by John Wiley & Sons
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Trinh Chau
Feb 21, 2016 Trinh Chau rated it it was amazing
An excellent branding book which helped to grab a general look and feel review on Asia's developing branding. I wish to have read this earlier.
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