Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition
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Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition

3.5 of 5 stars 3.50  ·  rating details  ·  8 ratings  ·  1 review
Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the auth...more
Paperback, 416 pages
Published March 15th 2010 by Palgrave Macmillan (first published September 17th 2005)
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Identifying Hidden Needs: Creating Breakthrough Products Hidden Needs: Versteckte Kundenbedurfnisse Entdecken Und in Produkte Umsetzen Innovation Management in UK and German Manufacturing Companies

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