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  <title><![CDATA[Social Media Marketing: An Hour a Day]]></title>
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  <default_description>If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. </default_description>
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  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Social Media Marketing: An Hour a Day</original_title>
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      <name><![CDATA[Susan Bratton]]></name>
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      <name><![CDATA[Dave Evans]]></name>
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