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Read Me: A Century of Classic American Book Advertisements
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Read Me: A Century of Classic American Book Advertisements

4.12 of 5 stars 4.12  ·  rating details  ·  25 ratings  ·  7 reviews
This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century.

New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth centur
Hardcover, 288 pages
Published November 3rd 2009 by Ecco (first published November 1st 2009)
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Rebecca McNutt
This book offers a fun and nostalgic trip through time and as you read through it, the cultural changes of the nation are evident in these adverts that go as far back as the early 1900's.
Dwight Garner's Read Me: A Century of Classic American Book Advertisements is a treasure trove of an area of publishing that's normally overlooked by many: book advertisements. Inside you'll find over 300 vintage book advertisements, many for titles that are celebrated, some infamous, and some that are quite obscure. Starting with ads for "Uncle Tom's Cabin" and "Huckleberry Finn" the author explains, "Together these random advertisements tell a story - a kind of secret history, narrated in pu ...more
just accidentally reread this. don't remember the first time, same rating though.

something i learned, gatsby was sold as a satire. david halberstam wrote an expose of the viet nam war in 1965, "the making of a quagmire"

w/300 plus ads only two books stand out as must have/read. "my enemy the motor, a tale in 8 honks and one crash" julian street 1908 and winnie-the-pooh "large paper edition, limited to 200 copies signed by mr. milne and mr. shepard" what a book that would be!

disappointing that the
I found this book in a used book store, and it's a surprise treasure for book lovers. It is simply a compilation of 100 years of advertisements for books, many famous, some notorious, some obscure. Dwight Garner provides a useful commentary in each chapter about the changes in book advertising over the years. The advertisements typically appeared in the book sections of newspapers, and many brought back fond memories; as such sections in newspapers vanish, this is a look at a vanishing advertisi ...more
Jan 08, 2010 Tammy marked it as to-read
Suggested from The Savvy Librarian’s Night Table: Ten amazing titles guaranteed to bring you peace, prosperity, and happiness -- January 2010
Barbara A.
Really enjoyed this so much!

Read my review at SLJ
What a wonderful adjunct to my collection of postcards that advertise books.
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