The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture
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The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture

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Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.

Hardcover, 288 pages
Published October 15th 2010 by Palgrave Macmillan (first published November 24th 2009)
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