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Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk-Taking to Succeed in Business

liked it 3.00  ·  Rating Details  ·  5 Ratings  ·  1 Review
[BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES
Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line.

Freestyle motocross star Carey Hart discovers that backflips in the boardr
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Hardcover, 246 pages
Published July 1st 2009 by McGraw-Hill
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Mandi Friedman
Mar 06, 2014 Mandi Friedman rated it did not like it
I absolutely love this topic. I don't know if it's just that I am too young to know all the people in the book, but I felt overwhelmed with the sporadic amount of people in the book. McCormick would list a business point and throw about three confirming stories in to support it, but in doing that the essence of the people's lives were lost. I wanted to know the people and understand how they came to be. Also, just understanding some of the sports would have been nice! The best part was hearing M ...more
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