Semiotics, Marketing and Communication: Beneath the Signs, the Strategies
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced us...more
Hardcover, 225 pages
Published December 14th 2001 by Palgrave Macmillan
(first published December 12th 2001)
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