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Marketing Management

3.1  ·  Rating Details ·  51 Ratings  ·  3 Reviews
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and ...more
Hardcover, 500 pages
Published May 1st 2006 by Prentice Hall (first published August 5th 1999)
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Community Reviews

(showing 1-30)
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Rebecca
Jun 17, 2011 Rebecca rated it it was ok
Shelves: nonfiction
Eh. I read it because I wanted the information inside it. Some of that information is now in my head, so mission semi-accomplished. It's old, which isn't its fault, but it was kind of out-of-date even when it was published, I think. There's a lot of useful info, even if everything it knows about the Internet isn't really true anymore.

The layout, though, gah. Whoever laid out this book should be smacked upside the head. The figures and graphs are so badly done that some of them are incomprehensib
...more
Diana
Jun 22, 2016 Diana rated it did not like it
What a terribly written book. Yes, I read this for a class, and it was your standard textbook -- but worse. The prose was so tortured that I seriously considered writing the authors to ask what kind of literary sadists they are. By the end I was mostly skimming for key words and then translating them into actually readable phrases in my notes. This book could have easily been half the length based on wordiness alone, and then used that extra space for much more relevant discussion instead of a ...more
John Fishback
John Fishback rated it really liked it
Dec 26, 2013
Michael Hall
Michael Hall rated it really liked it
Jun 01, 2015
Alysa L Teichman
Alysa L Teichman rated it did not like it
Jun 12, 2016
Andrew
Andrew rated it it was ok
Nov 20, 2015
Jacob
Jacob rated it it was amazing
Jul 08, 2012
Heinrich
Heinrich rated it did not like it
Oct 19, 2014
Jacob
Jacob rated it it was amazing
Jul 08, 2012
Summer Bishop
Summer Bishop rated it it was ok
Dec 17, 2010
Asmita Chavan
Asmita Chavan rated it really liked it
Dec 18, 2015
Jeremy Cox
Jeremy Cox rated it liked it
Sep 16, 2015
Terrence Richardson
Terrence Richardson rated it it was amazing
Oct 26, 2015
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Feb 18, 2015
John
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Aug 20, 2014
Anais Alvarez
Anais Alvarez rated it really liked it
Jun 11, 2015
Claudine
Claudine rated it did not like it
Aug 23, 2014
Lhixa Echano
Lhixa Echano rated it it was amazing
Jul 07, 2015
John
John rated it really liked it
Aug 20, 2014
Flik386
Flik386 rated it liked it
Dec 16, 2009
Lhixa Echano
Lhixa Echano rated it it was amazing
Jul 07, 2015
Lucille
Lucille rated it it was amazing
Aug 29, 2012
Marcus
Marcus rated it it was ok
Jun 11, 2014
Erick Thomas
Erick Thomas rated it really liked it
Aug 06, 2016
Patrick
Nov 01, 2007 Patrick rated it did not like it
This book is awful. Don't get in to marketing.
Alice Kral
Alice Kral rated it did not like it
Dec 23, 2013
Lhixa Echano
Lhixa Echano rated it it was amazing
Jul 07, 2015
Rahul Ramteke
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May 15, 2016
Alex Lyashok
Alex Lyashok rated it really liked it
Nov 18, 2014
Amber Hubbard
Amber Hubbard rated it it was ok
Sep 10, 2015
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