false 6542093 1 <p><b>Connect to customers with compelling content!</b></p> <p>The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. <i>Get Content Get Customers</i> explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.</p> <p>It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.</p> <p>“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”<br> <b>—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University</b></p> <p>“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”<br> <b>—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of <i>Personality Not Included</i></b></p> <p>“<i>Get Content Get Customers</i> provides a play-by-play for any marketer who is serious about breaking away from the pack.”<br> <b>—Greg Verdino, Chief Strategy Officer, Crayon, LLC</b></p> 6734346 29 4 2009 Get Content Get Customers: Turn Prospects into Buyers with Content Marketing total:3|5:1|4:0|3:0|2:0|1:0| 3 15 4 1 5 0 false false Mon Jun 16 00:00:00 -0700 2008 Tue Oct 20 19:12:27 -0700 2009 Tue Oct 20 19:13:41 -0700 2009 5 0 false false Tue Aug 18 05:28:26 -0700 2009 Tue Aug 18 05:28:26 -0700 2009 5 0 false false Sun Mar 01 00:00:00 -0800 2009 Mon Aug 17 14:21:00 -0700 2009 Mon Aug 17 14:21:27 -0700 2009 0 0 false false Sat Jun 27 17:29:23 -0700 2009 Sat Jun 27 17:29:23 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6542093