The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics a... read full description
reviews
Sep 03, 2010
getAbstract
rated it: 
getAbstract Book Review: How to Sell When Nobody’s Buying
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your firm may depend on taking some radical, assertive action. Speaker, author and trainer Dave Lakhani contends that old-time sales techniques are no longer appropriate. He recommends alternative, innovative selling approaches, including some gutsy – though perhaps clichéd – ploys. Alas, the book is sometime More...
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your firm may depend on taking some radical, assertive action. Speaker, author and trainer Dave Lakhani contends that old-time sales techniques are no longer appropriate. He recommends alternative, innovative selling approaches, including some gutsy – though perhaps clichéd – ploys. Alas, the book is sometime More...
Oct 30, 2009
Catherine
rated it:
Just finishing this book up. For a expert marketer like myself, I found a few good chapters that provided a little bit of information that would expand my thinking.
If you're new to marketing, then this would be a good book to read at this time.
Otherwise, I advice checking it out at the library or reading the two chapters in the bookstore but not necessarily buying it.
If you're new to marketing, then this would be a good book to read at this time.
Otherwise, I advice checking it out at the library or reading the two chapters in the bookstore but not necessarily buying it.
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