false 6537351 1 <blockquote> <p> The marketing revolution is here </p> </blockquote> <p> <i>Punk Marketing</i> is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. </p> <p> In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. </p> <p> Never dull, sometimes controversial, but always a helluva lot of fun, <i>Punk Marketing</i> presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With <i>Punk Marketing</i>, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. </p> 6729530 1 6 2009 Punk Marketing: Get Off Your Ass and Join the Revolution 0 0 5 0 6537351 0061151114 9780061151118 0 0 0.00 http://www.goodreads.com/book/show/6537351-punk-marketing 0 0 false Sat Nov 28 16:32:51 -0800 2009 Sat Nov 28 16:32:51 -0800 2009 6537351 0061151114 9780061151118 0 0 0.00 http://www.goodreads.com/book/show/6537351-punk-marketing 0 0 false Fri Nov 20 19:25:46 -0800 2009 Fri Nov 20 21:36:14 -0800 2009 6537351 0061151114 9780061151118 0 0 0.00 http://www.goodreads.com/book/show/6537351-punk-marketing 0 0 false Mon Oct 19 18:50:40 -0700 2009 Mon Oct 19 18:50:40 -0700 2009 6537351 0061151114 9780061151118 0 0 0.00 http://www.goodreads.com/book/show/6537351-punk-marketing 0 0 false Sat Jun 27 20:46:43 -0700 2009 Sat Jun 27 20:46:53 -0700 2009 6537351 0061151114 9780061151118 0 0 0.00 http://www.goodreads.com/book/show/6537351-punk-marketing 0 0 false Tue Jun 09 19:34:22 -0700 2009 Tue Jun 09 19:34:22 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6537351