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Punk Marketing: Get Off Your Ass and Join the Revolution
The marketing revolution is here
"Punk Marketing" is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.
In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those
...morePaperback, 256 pages
Published
June 1st 2009
by HarperBusiness
(first published 2007)
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Community Reviews
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Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.
some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).
Not sure why I didn't like this one, just didn't
Not bad, just a bit hackneyed
This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sail...more
624th - 2011
I enjoyed This one.
I enjoyed this one, but while its concepts are still mostly relevant (if less shocking than 3 years ago) its examples are dated to the point of distraction.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.
the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.
Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.
The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
Delightfully witty. An interesting look at the marketing techniques of the masters.
Awesome book, made me laugh too many times to count.
interesting concepts so far
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