The Long Tail: Why the Future Is Selling Less of More
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for...more
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T...more
Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.
First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high...more
A very conversationally written book, by the editor of Wire...more
I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable...more
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi...more
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy important...more
It's small at 200 pages but still fills a bit fluffed out. My biggest problem was how the author handled criticism. He either handwaved it away, thought it was still good, or simply said that better filters and post-filters were needed. For examples of successful music ac...more
Потребитель, с популярных товаров, которые предоставляли классические методы дистрибуции...more
The Internet has ended the economics of scarcity by cheaply enabling the distribution and acquisition of niche items.
The Wired article, and then just Chapter 15: The long tail of marketing from this book.
Wish Anderson talked about differentiating between long tail-industries and non-long tail-industries, and how to boost long tails when there should be one but there isn't. Also, what a world would be like in which everything is long tail.
Overall, I think the book does a great job of introducing its core concept, but then wanders near the end, I think because Anderson was trying to (some...more
Best parts were when the author expands beyond his gushing over R...more
One of the most compelling arguments Anderson uses is that on any given...more
For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz...more
He uses iTunes, Amazon, Rhapsody, and a host of other examples to illustrate his point, and it's a convincing one. After read...more
According to Anderson, those who read this book grasp that was new efficiencies in distribution, manufacturing, and marketing are changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones.” Therefore, the story of the Long Tail is really about the economics of abund...more
Chris Anderson does not promise a get-rich-quick future for content producers, but instead reveals the rise in opportunity for grass-roots hits....more
In a nutshell, Anderson says that, thanks to the Internet, web-based businesses can hold their own against big box retailers. Since big box retailers have a limited amount of shelf space they can't carry everything. So they only carry a few things they can sell a lot of. Whereas online shops have no physi...more
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