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Choosing Powerful Words: Eloquence That Works (Part of the Essence of Public Speaking Series)
Under the influence of the media, it is easy to forget the tremendous impact of the speaker on an audience. Today's media enables speakers who once addressed hundreds in auditoriums to increase their public to millions through television. Dr. Carpenter's relevant research and careful scholarship about how to pick the best words and arrange them in the best orders will help ...more
Paperback, 180 pages
Published October 22nd 1998 by Pearson
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If you want to write a mind-warping speech, read this book. The author was actually one of my college professors, and he details how to structure sentences so that they will be most easily accepted by listeners. In other words, you can reasonably attempt to brainwash your audience. This is all about structure, with absolutely no information about content. But who needs content when you can brainwash with carefully crafted form?