false http://photo.goodreads.com/books/1170631571m/65239.jpg 65239 1 <B>A writer and activist investigates corporate America's inroads into&#151;and alliances with&#151;the cultural underground.</B><BR><BR><I>"There's an industry around you that works, whether you agree with it or not."</I>&#151;Alec Bourgeois, Dischord Records label manager<BR><BR>For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?<BR><BR><I>Unmarketable</I> examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market&#151;and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.<BR><BR>Covering everything from <I>Adbusters</I> to Tylenol's indie-star-studded Ouch! campaign, <I>Unmarketable</I> is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations. 63289 12 11 2007 Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity total:133|5:17|4:46|3:43|2:21|1:6| 133 446 288 50 0 5 false false Mon Apr 28 16:41:34 -0700 2008 Mon Apr 28 16:44:00 -0700 2008 bitch magazine which ended like this:

Parts of Unmarketable may be impenetrable to those unfamiliar with the ways of DIY art and activism, but that's precisely why the book works. Instead of a "don't-always-trust-what-you-see" tome targeted at th...more...]]> 2 1 false false Tue Jan 01 00:00:00 -0800 2008 Sat Jan 12 10:19:34 -0800 2008 Mon Jan 21 12:48:41 -0800 2008 more...]]> 3 1 true false Tue Jan 01 00:00:00 -0800 2008 Tue Nov 13 16:58:19 -0800 2007 Fri Jan 11 11:57:11 -0800 2008 Conquest of Cool for example). What I found the most compelling were her personal accounts of interactions with corporate money/power as an activist and a...more...]]> 0 0 false false Fri Dec 05 20:01:03 -0800 2008 Fri Dec 05 20:06:50 -0800 2008 more...]]> 2 0 false false Sat Aug 01 00:00:00 -0700 2009 Tue Nov 17 08:32:51 -0800 2009 Tue Nov 17 08:39:52 -0800 2009
Unfortunately, I definitely agree with other reviewers who noted t...more...]]> 4 0 false false Thu Dec 25 00:00:00 -0800 2008 Sun Nov 23 13:56:28 -0800 2008 Thu Dec 25 08:46:40 -0800 2008 more...]]> 4 0 false false Tue Aug 12 11:48:10 -0700 2008 Mon Jul 28 20:27:11 -0700 2008 Tue Aug 12 11:48:10 -0700 2008
The book goes on to explore the various...more...]]> 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Tue Jul 15 07:31:22 -0700 2008 Fri Oct 03 05:02:31 -0700 2008 more...]]> 3 0 false false Tue May 20 00:00:00 -0700 2008 Tue May 06 14:51:54 -0700 2008 Tue May 20 23:42:23 -0700 2008 more...]]> 3 0 false false Sat Mar 01 00:00:00 -0800 2008 Wed Mar 26 09:16:39 -0700 2008 Tue Apr 01 08:31:57 -0700 2008
If you've already read books like Conquest of Cool, No Logo, Captains of Conciousness, or been reading zines like Stay Free!, this is not going...more...]]> 2 0 false false Fri Mar 21 00:00:00 -0700 2008 Tue Mar 18 11:23:15 -0700 2008 Sun Mar 23 08:29:16 -0700 2008 more...]]> 3 1 false false Tue Jan 29 00:00:00 -0800 2008 Sat Jan 12 05:07:52 -0800 2008 Tue Jan 29 06:44:26 -0800 2008 more...]]> 4 0 false false Tue Jul 08 11:26:37 -0700 2008 Wed Jul 09 14:35:32 -0700 2008 more...]]> 1 0 false false Sat Dec 20 00:00:00 -0800 2008 Fri Sep 19 13:16:51 -0700 2008 Tue Dec 30 14:12:44 -0800 2008 more...]]> 5 0 false false Thu May 29 00:00:00 -0700 2008 Tue Jan 22 13:22:00 -0800 2008 Mon Jun 02 10:55:09 -0700 2008 my blog.

A snippet thou:

If you eschew Target to make your own clothes, buy from your local grocery & prefer Bust to Cosmo, would you take $2,000 from Ford to help spread the word about their new electric car? That's the main premise to Unmarketable: Brandal...more...]]> 3 0 false false Fri Dec 19 00:00:00 -0800 2008 Sun Dec 21 18:31:57 -0800 2008 Sun Dec 21 18:33:55 -0800 2008 1 0 false false Thu Nov 01 00:00:00 -0700 2007 Thu Nov 29 15:19:02 -0800 2007 Thu Nov 29 21:12:08 -0800 2007 more...]]> 1 0 false false Tue Jul 14 12:48:20 -0700 2009 Tue Jul 14 12:49:13 -0700 2009 5 0 false false Tue Dec 02 08:40:58 -0800 2008 Fri Nov 14 11:27:05 -0800 2008 Tue Dec 02 08:40:58 -0800 2008 3 0 false false Thu May 01 00:00:00 -0700 2008 Fri Apr 18 08:32:41 -0700 2008 Mon May 19 22:52:37 -0700 2008 more...]]> http://www.goodreads.com/book_link/follow/8?book_id=65239