false 6522895 1 The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and marketing ROI causes online marketing failure by David Meerman Scott; How to Turn Sales Engieneers into Your Biggest Fans by Darrin Mourer; Goals, Readiness and Constraints: The Three Dimensions of Product Launch by David Daniels; I Know Nothing About Product Naming (but that Doesn't Stop Me from Doing It!) by April Dunford 6714812 3 4 2009 The Pragmatic Marketer: Volume 7 Issue 2 0 0 0 0 http://www.goodreads.com/book_link/follow/8?book_id=6522895