false 6521987 1 '42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.<br><br> 6713891 27 5 2008 42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, 0 0 1 0 0 0 false false Thu Aug 27 14:49:11 -0700 2009 Thu Aug 27 14:49:23 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6521987