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Winners And Losers: Creators And Casualties Of The Age Of The Internet
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Winners And Losers: Creators And Casualties Of The Age Of The Internet

3.79  ·  Rating Details ·  34 Ratings  ·  4 Reviews
"Winners and Losers" tells the stories of the creators - and the casualties - of the age of the internet. It shows how a handful of businesses were born and rose to enormous heights and how others fell from them, in a new, networked, ferociously competitive economy. Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating ...more
Hardcover, 417 pages
Published July 1st 2009 by Atlantic (first published June 1st 2009)
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Atif Ali
Keiran Levis with the benefit of hindsight defines the characteristics common in some of the most innovative companies which helps them lead rise and even bounce from from fall .

The absence of very same properties from a company's soul leads them to failure and eventual their demise .

The chapter on creative disruption is very good . How its important to always have good talent in the company focused on large picture and thinking on external changes happening around them .

The book serves as a go
May 14, 2013 Karen rated it it was amazing
I really liked this book a lot, the most important thing is it's full with REAL stories from the business virtual era. Some of these stories have even brought down old marketing theories like "It's better to be the first rather than being the best" from Al Ries and Jack Trout, it didn't happen with Netscape, actually Microsoft won this battle and Gates wasn't the first with browsers. Its full with more amazing stories of this kind, so read it, I strongly recommend it!
Adriaan Jansen
Jun 06, 2015 Adriaan Jansen rated it really liked it
Shelves: business
Surprisingly entertaining and informative. Despite the fact that ''Winners and Losers'' mostly deals with very well known companies, it manages to tell a fresh story and provide several valuable insights. Another plus: Winners and Losers avoids the usual ''one solution fits all'' approach of most (business) books. The chapter on creative destruction was for me the best part.
I also appreciated the author's advise to read more literature: ''To understand the transience of success, the tragic end
Domas Masiulis
Mar 13, 2015 Domas Masiulis rated it it was amazing
Amazing analysis on the most prominent today's tech businesses.

The author not only provides the most important historical details of the development of companies like MSFT, GOOG, AAPL, IBM, SONY, etc. but also emphasizes common traits of these companies which contributed to their success. In addition to that, examples of failed companies and their decisions are provided in contrast.
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Kieran Levis has worked in the markets for new media and technology since 1980, as a business executive, corporate entrepreneur, management consultant and recently as an analyst and writer. He now divides his time between writing, advising businesses and giving workshops on new markets.
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