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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the...more
Paperback, 256 pages
Published
February 16th 2010
by Allworth Press
(first published November 10th 2009)
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Packed with case studies and advice, this anthology is steeped in design theory, principles and solutions for practice.
Although the reading is very dense at times, enough photos and graphics are intersperesed throughout to break the monotony of text.
This is an infomative and basic must read for anyone in business.
As I librarian, I find that many of the ideas and theories can be transposed to the nonprofit sector or in any aspect of life that needs a design reh...more
Although the reading is very dense at times, enough photos and graphics are intersperesed throughout to break the monotony of text.
This is an infomative and basic must read for anyone in business.
As I librarian, I find that many of the ideas and theories can be transposed to the nonprofit sector or in any aspect of life that needs a design reh...more
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