Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word ca...
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reviews
Jul 16, 2011
W.G.T.
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Twitter has been in existence since 2006 but yet I only created my own twitter account in February of 2009 (you can see exact date by visiting http://www.whendidyoujointwitter.com and typing my account name ‘gihangamos’). That was also the month we created this magazine (http://diGIT.lk) and when I received a very friendly email from a fellow Sri Lankan who was living in USA. She gave us words of encouragement and suggestions to improve the readership of diGIT. That’s when she also suggested I s
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Nov 01, 2011
Daniel
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Despite the somewhat trite title, this book is really a great view into the making of the Twitter brand and a good primer on successful social media strategies and tactics. Israel - also author of Naked Conversations - does a good job of balancing his obvious role as social media champion with a reporter's style for approaching the topic objectively at the same time. I would recommend for anyone involved in marketing, communications or social media today.
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Feb 09, 2011
Kristen
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Although this isn't about libraries at all, I'm putting it on my "library" shelf because that's why I read it--to see how libraries could use Twitter to better promote their services and connect with their communities. I'm a latecomer to the Twitter bandwagon. While I love Facebook, I've never even wanted a Twitter account, considering it pretty stupid. However, more and more libraries are using Twitter, and I knew that to be employable I'd better figure it out. And reading this book g
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Nov 28, 2009
Douglas
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So many social media books are light on examples but full of opinions. Shel Israel has written an incredible book that documents the birth and growth of Twitter in the business community. Shel walks through examples for profitable businesses, non-profit and charitable businesses and even touches on government use of Twitter. As well, he includes remarkable stories of humanity and how Twitter is changing the world we live in.
This book is a must read for any social media or marketin More...
This book is a must read for any social media or marketin More...
Apr 23, 2011
Andrew
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A very useful and practical guide to getting started in Twitter. The author does a good job of predicting the insane growth and impact of Twitter, as this book was originally written in 2008/2009 and still feels relevant today. Sometimes it drags on with tedious examples of Twitter usage, but his best stories are about people connecting with people, especially his encouraging chapter about grassroots fundraising using Twitter. Overall still worth the read if you're interested in Twitter.
Jan 10, 2012
Sean
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In the end, this book is not without it’s flaws (some bigger than others). It is, however, a great handbook on examples of Twitter’s use in business. My recommendation is to pick it up, however if you do, do it soon; the book is completely relevant, but as with anything involving social media, it can quickly become not so.
Mar 29, 2010
R. Z.
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This is not so much a step by step in using Twitter, but rather an inspiration as to how Twitter can benefit those who are looking for a way to use it productively. Excellent book.
May 16, 2011
PJ
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I experimented on Twitter while reading this book and found it more useful than I expected. It helped that one of my favourite authors replied my tweet!
Nov 13, 2010
Hichantel
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Interesting book. Gives a good overview of how Twitter is and can be used. Explains how to get started, some Twitter etiquette (Twitiquette?), and provides some additional resources.
Dec 14, 2011
Gail
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One of the first social media books I read. Good examples of the reach and importance of twitter and social media.
Jan 21, 2010
Annmarie
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Israel provides an overview of Twitter and its history, with examples of how companies have used it. Moderately interesting.
May 29, 2009
Coming out in September - my recent interview with author Shel Israel gives a sneak preview: http://tinyurl.com/mupw9u
Mar 11, 2010
Emily
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This book really opened my eyes to the number of different applications Twitter can have for businesses. It was full of real-world examples. I did get a bit tired of it 3/4 of the way through but I would recommend reading at least the first half if you're interested in how Twitter can transform your business for the better.
Dec 30, 2010
Wendy
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Great if you want to understand why twitter has worked-- author shares success stories and more
Nov 01, 2011
Krystal
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I have been on Twitter personally for quite some time now but as I get ready to start tweeting for my job, it was an invaluable resource to help me understand what is expected from a more professional aspect. It helped me really know what I wanted to do with my work's twitter account before I ever created it.
Jan 30, 2010
Joshua
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Very interesting book for trying to figure out what all the fuss about Twitter is. If you are in to social media and networking I would definitely recommend this book. I still don't know how to use Twitter however this book made me want to learn.
Nov 01, 2011
Peter
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Mildly interesting book about how Twitter is revolutionizing the marketing world. Lots of examples, bit light on practical how-to advice.
Oct 02, 2010
Cathryn
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A little more theoretical than the title/marketing copy indicated, but gives an overview of the Twitter world.
Feb 18, 2010
I keep having to relinquish this book because everyone is putting it on hold. Perhaps the marketing creatures.
Jan 27, 2010
Mmiller400m
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I learned what I wanted to about Twitter through this book and was even inspired to start an account and dip a toe in.
Nov 01, 2011
Craig
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Good fly over the twitter landscape, providing brief, but useful views of many of the uses of the service.
Oct 28, 2009
Scott
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Shel Israel gives many great case studies and excellent guidance for people conversing using twitter. I would recommend to anyone who is currently using social media in general. I think that lessons learn and advice outlined would also apply to FB, LI and other forms of social media - however - obiously twitter is the best platform for what he has to offer.
I have been using twitter for several months now and Shel's book added very good perspective and value add that I can apply t More...
I have been using twitter for several months now and Shel's book added very good perspective and value add that I can apply t More...
Feb 04, 2012
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