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The First Modern Campaign: Kennedy, Nixon, and the Election of 1960
The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 ...more
Paperback, 199 pages
Published June 15th 2007 by Rowman & Littlefield Publishers
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Not a long read but a great understanding of the impact on the 1960 campaign on how all future campaigns for the presidency would run. The results of the Nixon - Kennedy election started the shift of the south to the Republican side and created a stronger conservative wing of the GOP. But most importantly, the orchestrated format of campaigning, candidates debating in on television, and the access of the media to candidates were started in the 1960 election.
A specialist in 20th century American history, Gary Donaldson is Keller Family Foundation Chair in American History at Xavier University of Louisiana.More about Gary A. Donaldson...