Goodreads helps you keep track of books you want to read.
Start by marking “Planet Google: One Company's Audacious Plan to Organize Everything We Know” as Want to Read:
Planet Google: One Company's Audacious Plan to Organize Everything We Know
Enlarge cover
Rate this book
Clear rating
Open Preview

Planet Google: One Company's Audacious Plan to Organize Everything We Know

3.56 of 5 stars 3.56  ·  rating details  ·  585 ratings  ·  97 reviews

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a busine
Audio CD, 288 pages
Published September 1st 2008 by Blackstone Audiobooks (first published January 1st 2008)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Planet Google, please sign up.

Be the first to ask a question about Planet Google

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 1,260)
filter  |  sort: default (?)  |  rating details
Michael Haydel
Chances are good that a large portion of the general population has come in contact with Google in some way, shape, or form within the last 11 years.

I, for one, am so finely ingrained in a plethora of their services that it's almost frightening to think of what all I have stored on their servers. Even given all of that, they're still a fascinating company.

And Planet Google is a wonderfully enthralling book.

The best thing about it is that it's not just a straight chronological account of their h
Andrew Hecht
Nov 11, 2008 Andrew Hecht rated it 4 of 5 stars  ·  review of another edition
Recommends it for: anyone interested in online privacy
Recommended to Andrew by: Oakland Public Library
I didn't expect much from this book. I saw at the the library and it looked interesting, so I picked it up, but it was surprisingly good. This is not some Google hagiography or a tear down piece. Rather it's a measured look at both the successes failures of the information giant. Particularly interesting was the detailing of Google's trouble with copyright infringement with both YouTube and Google Books.

Personally, I love Google, but I am concerned about online privacy, as much as one can be fo
Marie Smith
I found this book via a great magazine article written by the same author on a different topic (an annual grand award process for small start-up companies; the article was extracted from the book "The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups", which I haven't yet read). Randall Stross has written a few different books on technology companies and writes for the New York Times. "Planet Google" tells the tale of the evolution of the company and delves int ...more
We met Randall Stross when he visited the Tattered Cover Bookstore in Denver. You can listen to him talk about "Planet Google" here:

About this podcast:
Acclaimed New York Times columnist Randall Stross discusses his new book "Planet Google: One Company’s Audacious Plan to Organize Everything We Know." Based on unprecedented access he received to the highly secretive “Googleplex,” this book takes readers deep inside Google, the most important, most innovative, and
A pretty interesting read but already way out of date by 2012! It helped me understand and appreciate why Google is as evil as they are, despite their stance against it. I fear for the world where everything private is online ready to be hacked. Google as a company *does not have the security chops to protect what they are trying to acquire*!

They can't even address years-long bugs in their existing products. Google is a bunch of kids eager to build the next "shiny object", but without the matur
Anas Abukhadijah
من( كراج صغير الى امبراطورية)
قصة لا تقتصر على جووجل فقط

هيوليت باكرد
ديزني وورلد
كلهـا بـدأت مـن كـراج واغـلـب شـركات
وادي السليكون بدأت من غرف صغيرة مستأجرة

صلب الكتاب حول نشأة جووجل والظروف التي ساعدت او اعاقت نموها
ثم يناقش الكتاب مواضيع متعددة في صناعة التكنولوجيا
والخلافات الفلسفية في رؤية الشركات الكبرى لقضاية كثيرة
الانفتاح والانغلاق في كتابة اكواد البرمجيات
حقوق الطبع والنشر
البحث باستخدام الخورزمية فقط ام بتدخل بشري
مجانية الوصول الى المعلومة -مقابل المعلومة
Alesh Houdek
It's super-fun to read a non-fiction book so close to the release date, and hence so up-to-date, as this is right now. There are no big revelations, but the writing is interesting, well-researched, and relevant enough that it just kept pulling me in. It's a short book, too -- the last 50 pages or so are notes.

Google is a Big Deal, and even though there's not much more to say then "we really should be keeping an eye on these folks," this book is valuable.

Also, it'll probably be completely irrel
Patrick Peterson
Pretty good history of Google up through 2008, so a bit dated now. But it covered nicely of all Google's major business lines during the first 10 years: Search, Books, e-mail, etc.

The author seemed quite fair, praising Google where they seemed worthy and tweaking them when they fudged. Some of his criticisms seemed a bit petty, but he did not stress them, so I'll give him a pass.

He focused on the importance of "scalability" for Google, especially in light of their grand ambitions and actual acco
The subtitle really caught me on this one; one company's audacious plan to organize everything we know. I've long had this desire to know everything, so I could relate to the "audacious plan." It was more of a business oriented book, so I admit that I skimmed a lot of it.
The details of how you organize a tech business and, more important, learn to make a profit was interesting to me. The author hints that Google's success was more a lucky chance than anything else. They chose to do the notes on
An interesting overview of the rise of Google as a company and how it goes about things. It was very readable, if a bit dry, and the tales of Silicon Valley are often like this – there’s no time for boozing, womanising and doing drugs when you’re coding every day until four in the morning. I was left with the impression that Google is a bit of a haphazard business – I thought their motto “Don’t be evil” would be a profound statement of mission, but no, it just kind of fell into being in a kind o ...more
I'm on this Google fascination lately. Try to think about life before Google, or life without Google...well, it's literally impossible to imagine (for me). Even grasping our reliance on Internet in general is enough to blow my mind. Whether that's good or bad, I haven't decided. But I have decided one thing: to embrace all the good things that Google has to offer. Google Earth alone is out of this world (literally, they cover the moon and the stars!!) Afterall, a company whose motto is "Don't be ...more
William Redd
I saw this book sitting on a shelf as I was browsing my local library and immediately thought, "Hey, I should find out more about the company that I seem to spend most of my time engaging with and sort of work for (through YouTube)." So, I checked it out. I was a bit humbled to learn that the overall goal of Google was to organize the World's information. That seems a Herculean task, and through the course of the book, I found that they are well on their way to doing it. Plus, you have to like a ...more
Writer Lev Grossman has chosen to discuss Randall Stross’s Planet Google: One Company's Audacious Plan to Organize Everything We Know on FiveBooks as one of the top five on his subject- The World Wide Web, saying that:

"...Stross is no privacy nut. He embraces with the minimum of criticism the Utopian vision of Google, and, you know, what he does in a really great, clear way, with lots of access and good writing, is to reveal the sheer scope of the Googlean vision of the world, whereby informat
I was afraid to read this book because I CANNOT stop reading a book once I start - so if it is tedious and full of technobabble then I am stuck with it. Pleasantly, this book is neither tedious (it moves along at a good pace) or full of technobabble (as I am not a programmer or DBA, I don't get warm fuzzies by reading computer jargon).

I DO interface with Google on a daily basis - Gmail, google maps and Grandpa Google, the search engine, are good friends of mine. Gone are the days when I would s
After starting this book and learning about how google got started and what they were trying to accomplish, my main comment was "I had no idea!"

Unlike Microsoft, whose products I have used for 20 years and some of which I like and some I think are OK, and whose new products you are pretty much forced to use when you get a new computer, Google has been in the background, never charging for their services, and constantly improving.

This book faithfully recounts Google' histoy, its hits and misses
Oct 22, 2008 Ryan rated it 3 of 5 stars  ·  review of another edition
Recommends it for: people addicted to google products
Recommended to Ryan by: Columbus Public Library
Great book for those of us addicted to Google everything (e.g., maps, reader, gmail, earth, docs, health, picasa, sites, sketch, etc.) Just like I had to read a book about Sam Walton after Wal-mart became a central part of our existence, this book jumped out at me as a must-read. I think the most important point made throughout the book is that Google is successful because it thinks BIG. As in, Q: "How long will it take Google to catalog all of the information on Earth?" A: "300 years." Any comp ...more
كتاب جيد ولايغني عن كتاب "قصة غوغل" الذي يعتبر المرجع الأول لقصة الشركة .. لكن هنا أستعرض المؤلف بوجهة نظر محايدة معضم خدمات قوقل وكيف خُلقت برغم الصعوبات حولها،كالتجرمة ومشروع الكتب وخوارزمية البحث وغيرهم. لمن قرأ كتاب قصة غوغل فلن يجد شيء جديد في هذا الكتاب .. لكن إجمالاً يطرح موضوعات محايدة وجديدة لم يتطرق لها كتاب قصة غوغل
Oddly, I found myself reading this book on the airplane on a recent trip to San Jose, California. One of the tasks for this trip was to meet some folks at the Googleplex. Reminded me of reading Microserfs on the plane to my interview with Microsoft in 1998...

The book itself is an easy ready. The history of Google is quite compelling. The author avoids getting into any details on machine learning - instead just substitutes The Algorithm for all machine learning techniques. But, I guess, more peop
The book is really short but covers a lot of area, there is only slightly more information here than would have been gleaned by an average person living through the same time period while using the internet and google products some average amount.

The two section that did have a bit more detail than I was already familiar with was the book scanning project and the early history of Youtube. In the case of the book scanning I would have liked to see the same amount of money (speculated at well ove
I like this book but I concede that it is not for everyone. It has some "techy" moments that most would not enjoy, but that I must confess I found fascinating. What is really interesting is that I had no idea how pervasive Google had become and found it to be intimidating and quite concerning. Especially with regard to personal privacy. Were you aware that your emails are scanned (not just Google does this)? The digital age has brought significant changes to our lives that I believe we don't yet ...more
Nothing to do with this book but I thought of interest to some.
S. Brin funding research and works on techniques into solving Parkinson Disease

Listened to this as a BOT. Found this to be interesting but not enthralling. A very balanced view of their involvement in various technologies: their technical,legal,business and social implications. He made some interesting points as to why Google is successful. (many which are situational and timing.)

I hope to r
Gary Lang
The most interesting part was in the beginning of the book where Stross talked about Facebook's AOL-like walled garden (closed) and Google's success accessing openly available data.

Stross probably wants to forget that he once buried Steve Jobs in his book "The Next Big Thing" because since then, Stross has been proven wrong. But since then he's focused on the good in companies like Microsoft and Google, so it's worth the 3 hours it takes to read this book, if only to tie all of the various Goog
Eeehh... Some parts are pretty interesting, other parts seem to present a rather simplistic picture. The best parts eem to reflect the more social & business aspects of what was going on. Particularly coverage of press events attended by the author. Other parts of the books have a tendency towards hyperbole. (Google is more open than other companies, no one thought about X before Google, Yahoo had everything be person-driven, etc).[return][return]Not bad, a good start if you're interested in ...more
صفاء فضلاوي

تعرفت على جوجل في 2000
لكنها كانت مجرد معرفة سطحية
وانه مجرد وسيلة للبحث فقط
لكن خلال دراستي لمادة
TEC (Télécommunications)
تعرفت خلالها على محركات البحث
(Moteur de recherche)
تعلمت الكثير على جوجل وجيمايل وكيف ان جوجل يعتبر من بين اقوى محركات البحث
وهذا ما دفعني لقراءة هذا الكتاب عنه
ومعرفة تاريخ ظهوره وكيف استطاع الوصول لهذه المرتبة
الكتاب موجه للمختصين في المجال
يمكن لاي شخص أن يقرئه لكنه سيحس بالملل أمام بعض المصطلحات
والمفاهيم الخاصة بعالم التكنولو
Joseph Serwach
Great book! Learned that when people talk about ``Page Rankings'' that this is an old program designed by U-M grad and Google co-founder Larry Page when he was in college. Page refers to web pages and to Larry Page! Learned how long they think it will take to organize all the world's information: they actually estimate how many years it will take (we will be dead when that date arrives, the number is at the end of the book) and they say they are 5 percent of the way there now. Also learned more ...more
Jaehyun Yeom
The author has great talent to write interesting story with good analysis.
Excellent book on Google. This book provides insight into the company and its culture. In many ways the Google path is parallel to the Microsoft story. As Google fights their legal battles over becoming the place to organize the world, books included, it will be interesting to see if they make the same mistakes as Microsoft and others or if they learn from those mistakes. In addition, Google makes money, they have yet to figure out how to make money on You Tube and other social media sites they ...more
Interesting to learn more about this company and how it has evolved.
OMG I can't believe I actually read this book as the Silicon Valley/Internet wars are not my subject of choice, but I found Planet Google to be informative, entertaining, and slightly scary. Google's founders have stated that they want to organize (and have) all the world's information, but Google maintains a friendly face - those primary colors, the rumors its employees are some of the happiest people on earth; and one of its founding tenets is "don't be evil." Not that Google is evil...I mean, ...more
- Google has become, after starting in only 1998, one of the fastest growing, wealthiest companies in the entire world. The are not AT the cutting edge of technology - THEY ARE the cutting edge. A decade before, Microsoft's plan to see a computer in every home seemed incredible, but (in the 'first world' anyway) this has come to pass. The brilliant team at Google, after creating the #1 search-the-web software (then buying YouTube, the 2nd most visited website, after Google) has plans to collect/ ...more
« previous 1 3 4 5 6 7 8 9 41 42 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Google Way: How One Company Is Revolutionizing Management as We Know It
  • The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
  • Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
  • Infotopia: How Many Minds Produce Knowledge
  • Click: What Millions of People Do Online and Why It Matters
  • Touch and Go: A Memoir
  • Interface Culture: How New Technology Transforms the Way We Create and Communicate
  • The Perfect Store: Inside eBay
  • The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
  • The Wikipedia Revolution: How a Bunch of Nobodies Created the World's Greatest Encyclopedia
  • The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
  • Steve Jobs the Journey is the Reward: The Journey is the Reward
  • Googled: The End of the World as We Know It
  • Get Big Fast
  • Youtube: Online Video and Participatory Culture
  • Ronald Reagan and Margaret Thatcher: A Political Marriage
  • Martin Luther King, Jr., on Leadership: Inspiration and Wisdom for Challenging Times
  • The Word on the Street
The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World eBoys: The First Inside Account of Venture Capitalists at Work Steve Jobs & the Next Big Thing The Microsoft Way

Share This Book