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Planet Google: One Company's Audacious Plan to Organize Everything We Know

3.59  ·  Rating Details ·  681 Ratings  ·  106 Reviews

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a busine
Audio CD, 288 pages
Published September 1st 2008 by Blackstone Audiobooks (first published January 1st 2008)
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يحيى الأمير
يتكون الكتاب من 350 صفحة تقريبا موزعة على ثمانية فصول هي :
1. مفتوح ومغلق
2. سعة غير محدودة
4. الانطلاق الى القمر
5. غووتيوب
6. انه عالم صغير بالنهاية
7. شأن شخصي
8. الخوارزمية مقابل الانسانية

ومقدمة ومراجع

الكتاب من اصدار الدار العربية للعلوم والنشر ، للكاتب راندال ستروس ، ومن ترجمة مركز البابطين للترجمة

قرأت الكتاب مترجماً للعربية ، كتاب به الكثير من تاريخ شركة جوجل وقصة نجاحها والاستثمارات العظيمة للشركة في تنظيم المعلومات ، كما يثير الكتاب تساؤلاً مهماً في هذا الموضوع إن كانت جوجل فعلاً
Michael Haydel
Aug 28, 2009 Michael Haydel rated it it was amazing  ·  review of another edition
Chances are good that a large portion of the general population has come in contact with Google in some way, shape, or form within the last 11 years.

I, for one, am so finely ingrained in a plethora of their services that it's almost frightening to think of what all I have stored on their servers. Even given all of that, they're still a fascinating company.

And Planet Google is a wonderfully enthralling book.

The best thing about it is that it's not just a straight chronological account of their h
Andrew Hecht
Nov 11, 2008 Andrew Hecht rated it really liked it  ·  review of another edition
Recommends it for: anyone interested in online privacy
Recommended to Andrew by: Oakland Public Library
I didn't expect much from this book. I saw at the the library and it looked interesting, so I picked it up, but it was surprisingly good. This is not some Google hagiography or a tear down piece. Rather it's a measured look at both the successes failures of the information giant. Particularly interesting was the detailing of Google's trouble with copyright infringement with both YouTube and Google Books.

Personally, I love Google, but I am concerned about online privacy, as much as one can be fo
Marie Smith
Dec 06, 2012 Marie Smith rated it it was amazing  ·  review of another edition
I found this book via a great magazine article written by the same author on a different topic (an annual grand award process for small start-up companies; the article was extracted from the book "The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups", which I haven't yet read). Randall Stross has written a few different books on technology companies and writes for the New York Times. "Planet Google" tells the tale of the evolution of the company and delves int ...more
We met Randall Stross when he visited the Tattered Cover Bookstore in Denver. You can listen to him talk about "Planet Google" here:

About this podcast:
Acclaimed New York Times columnist Randall Stross discusses his new book "Planet Google: One Company’s Audacious Plan to Organize Everything We Know." Based on unprecedented access he received to the highly secretive “Googleplex,” this book takes readers deep inside Google, the most important, most innovative, and
Dec 30, 2012 Dru rated it really liked it
A pretty interesting read but already way out of date by 2012! It helped me understand and appreciate why Google is as evil as they are, despite their stance against it. I fear for the world where everything private is online ready to be hacked. Google as a company *does not have the security chops to protect what they are trying to acquire*!

They can't even address years-long bugs in their existing products. Google is a bunch of kids eager to build the next "shiny object", but without the matur
Anas Abukhadijah
من( كراج صغير الى امبراطورية)
قصة لا تقتصر على جووجل فقط

هيوليت باكرد
ديزني وورلد
كلهـا بـدأت مـن كـراج واغـلـب شـركات
وادي السليكون بدأت من غرف صغيرة مستأجرة

صلب الكتاب حول نشأة جووجل والظروف التي ساعدت او اعاقت نموها
ثم يناقش الكتاب مواضيع متعددة في صناعة التكنولوجيا
والخلافات الفلسفية في رؤية الشركات الكبرى لقضاية كثيرة
الانفتاح والانغلاق في كتابة اكواد البرمجيات
حقوق الطبع والنشر
البحث باستخدام الخورزمية فقط ام بتدخل بشري
مجانية الوصول الى المعلومة -مقابل المعلومة
Alesh Houdek
It's super-fun to read a non-fiction book so close to the release date, and hence so up-to-date, as this is right now. There are no big revelations, but the writing is interesting, well-researched, and relevant enough that it just kept pulling me in. It's a short book, too -- the last 50 pages or so are notes.

Google is a Big Deal, and even though there's not much more to say then "we really should be keeping an eye on these folks," this book is valuable.

Also, it'll probably be completely irrel
Patrick Peterson
Pretty good history of Google up through 2008, so a bit dated now. But it covered nicely of all Google's major business lines during the first 10 years: Search, Books, e-mail, etc.

The author seemed quite fair, praising Google where they seemed worthy and tweaking them when they fudged. Some of his criticisms seemed a bit petty, but he did not stress them, so I'll give him a pass.

He focused on the importance of "scalability" for Google, especially in light of their grand ambitions and actual acco
Sayed Ammar
Aug 29, 2016 Sayed Ammar is currently reading it  ·  review of another edition
Shelves: ثقافة

-قصة نجاح عصامي منذ م بموقع بحث لأتمتة (رقمنة) المعلومات ثم تفوق ثم جمع المتفوقين دون النظر للربح السريع و الآني، الفكرة بأن ترقمن كل المعلومات بكل الصور و التفاصيل و تبحث عنها بسهولة تامة لكل الناس بالإعتماد على تقنية البرامج المفتوحة.

-ابتدأت من طالبين كان منافسهم مايكروسوفت ثم الفيس بوك و تفوقت غوغل بأسلوب علمي.

-أعجبني فصل خاص بغوغل الكتب و الذي ما زال جارٍ لوقتنا الحاضر و كيف عقدت الاتفاقات و حاولت أن تجتاز مسألة حقوق الطبع بكل الصور الرسمية من أجل توفي
After one of the most successful IPOs in history, Google set forth on a bold new strategy for its future, a vision so large and controversial that the company has worked very hard to keep it under wraps. The business world has been desperate to learn what Google is up to because they know that Google is the arbiter of the future of the web.

Now, with unprecedented access to Google's top management, Randy Stross reveals for the first time the audacious scope of Google's new plan-including such pot
نادي القراءة

الكتاب من إصدار الدار العربية للعلوم ناشرون
تمت ترجمة الكتاب عن طريق مركز البابطين للترجمة بواسطة : مها عزالدين
يأتي الكتاب في 350 صفحة مقسمة في ثمانية فصول ومقدمة ومراجع

محتوى الكتاب :

تحتوي المقدمة على معلومات كثيرة عن تاريخ شركة غوغل وخصوصا من الناحية المالية للشركة , حيث بدأت غوغل بطموحات كبيرة : ألا وهي تنظيم المعلومات حول العالم . والطموحات الكبيرة بمفردها ليست بالأمر الذي تجدر ملاحظته في وادي السيلكون . إن ما أعطى قوقل ميزتها الفريدة هو سرعة نموها منذ تأسيسها عام 1998 , وهو نمو وفر بدوره رأس
Apr 15, 2009 Kathy rated it liked it  ·  review of another edition
The subtitle really caught me on this one; one company's audacious plan to organize everything we know. I've long had this desire to know everything, so I could relate to the "audacious plan." It was more of a business oriented book, so I admit that I skimmed a lot of it.
The details of how you organize a tech business and, more important, learn to make a profit was interesting to me. The author hints that Google's success was more a lucky chance than anything else. They chose to do the notes on
Nov 21, 2010 Jim rated it liked it  ·  review of another edition
Shelves: non-fiction
An interesting overview of the rise of Google as a company and how it goes about things. It was very readable, if a bit dry, and the tales of Silicon Valley are often like this – there’s no time for boozing, womanising and doing drugs when you’re coding every day until four in the morning. I was left with the impression that Google is a bit of a haphazard business – I thought their motto “Don’t be evil” would be a profound statement of mission, but no, it just kind of fell into being in a kind o ...more
I'm on this Google fascination lately. Try to think about life before Google, or life without Google...well, it's literally impossible to imagine (for me). Even grasping our reliance on Internet in general is enough to blow my mind. Whether that's good or bad, I haven't decided. But I have decided one thing: to embrace all the good things that Google has to offer. Google Earth alone is out of this world (literally, they cover the moon and the stars!!) Afterall, a company whose motto is "Don't be ...more
Will Redd
Apr 10, 2013 Will Redd rated it really liked it  ·  review of another edition
I saw this book sitting on a shelf as I was browsing my local library and immediately thought, "Hey, I should find out more about the company that I seem to spend most of my time engaging with and sort of work for (through YouTube)." So, I checked it out. I was a bit humbled to learn that the overall goal of Google was to organize the World's information. That seems a Herculean task, and through the course of the book, I found that they are well on their way to doing it. Plus, you have to like a ...more
Writer Lev Grossman has chosen to discuss Randall Stross’s Planet Google: One Company's Audacious Plan to Organize Everything We Know on FiveBooks as one of the top five on his subject- The World Wide Web, saying that:

"...Stross is no privacy nut. He embraces with the minimum of criticism the Utopian vision of Google, and, you know, what he does in a really great, clear way, with lots of access and good writing, is to reveal the sheer scope of the Googlean vision of the world, whereby informat
Jun 06, 2009 Pam rated it liked it  ·  review of another edition
I was afraid to read this book because I CANNOT stop reading a book once I start - so if it is tedious and full of technobabble then I am stuck with it. Pleasantly, this book is neither tedious (it moves along at a good pace) or full of technobabble (as I am not a programmer or DBA, I don't get warm fuzzies by reading computer jargon).

I DO interface with Google on a daily basis - Gmail, google maps and Grandpa Google, the search engine, are good friends of mine. Gone are the days when I would s
Jan 24, 2010 Nevrlost rated it really liked it  ·  review of another edition
After starting this book and learning about how google got started and what they were trying to accomplish, my main comment was "I had no idea!"

Unlike Microsoft, whose products I have used for 20 years and some of which I like and some I think are OK, and whose new products you are pretty much forced to use when you get a new computer, Google has been in the background, never charging for their services, and constantly improving.

This book faithfully recounts Google' histoy, its hits and misses
Oct 22, 2008 Ryan rated it liked it  ·  review of another edition
Recommends it for: people addicted to google products
Recommended to Ryan by: Columbus Public Library
Great book for those of us addicted to Google everything (e.g., maps, reader, gmail, earth, docs, health, picasa, sites, sketch, etc.) Just like I had to read a book about Sam Walton after Wal-mart became a central part of our existence, this book jumped out at me as a must-read. I think the most important point made throughout the book is that Google is successful because it thinks BIG. As in, Q: "How long will it take Google to catalog all of the information on Earth?" A: "300 years." Any comp ...more
Sep 27, 2014 Safar rated it liked it  ·  review of another edition
كتاب جيد ولايغني عن كتاب "قصة غوغل" الذي يعتبر المرجع الأول لقصة الشركة .. لكن هنا أستعرض المؤلف بوجهة نظر محايدة معضم خدمات قوقل وكيف خُلقت برغم الصعوبات حولها،كالتجرمة ومشروع الكتب وخوارزمية البحث وغيرهم. لمن قرأ كتاب قصة غوغل فلن يجد شيء جديد في هذا الكتاب .. لكن إجمالاً يطرح موضوعات محايدة وجديدة لم يتطرق لها كتاب قصة غوغل
Mar 15, 2009 Eric rated it really liked it  ·  review of another edition
Oddly, I found myself reading this book on the airplane on a recent trip to San Jose, California. One of the tasks for this trip was to meet some folks at the Googleplex. Reminded me of reading Microserfs on the plane to my interview with Microsoft in 1998...

The book itself is an easy ready. The history of Google is quite compelling. The author avoids getting into any details on machine learning - instead just substitutes The Algorithm for all machine learning techniques. But, I guess, more peop
Nov 19, 2013 Lucas rated it liked it  ·  review of another edition
Shelves: history
The book is really short but covers a lot of area, there is only slightly more information here than would have been gleaned by an average person living through the same time period while using the internet and google products some average amount.

The two section that did have a bit more detail than I was already familiar with was the book scanning project and the early history of Youtube. In the case of the book scanning I would have liked to see the same amount of money (speculated at well ove
Ahmed Ezzeldien
كتاب ممتع ومفيد .. عجبني فيه التفاصيل الكتير في ذكر تواريخ وأحداث وتطورات، بس التفاصيل الكتير ماعجبتنيش في كام موضع من الكتاب، وطبعا ماحدش يقدر ينكر قدرة العملاق جوجل وتشعبه في بناء إمبراطورية كبيرة شايفها الأكبر رغم منافسة الفيس بوك :)
Aug 26, 2009 James rated it really liked it
Shelves: general-interest
I like this book but I concede that it is not for everyone. It has some "techy" moments that most would not enjoy, but that I must confess I found fascinating. What is really interesting is that I had no idea how pervasive Google had become and found it to be intimidating and quite concerning. Especially with regard to personal privacy. Were you aware that your emails are scanned (not just Google does this)? The digital age has brought significant changes to our lives that I believe we don't yet ...more
Jul 01, 2010 Jim rated it really liked it  ·  review of another edition
Nothing to do with this book but I thought of interest to some.
S. Brin funding research and works on techniques into solving Parkinson Disease

Listened to this as a BOT. Found this to be interesting but not enthralling. A very balanced view of their involvement in various technologies: their technical,legal,business and social implications. He made some interesting points as to why Google is successful. (many which are situational and timing.)

I hope to r
Gary Lang
Aug 06, 2011 Gary Lang rated it really liked it  ·  review of another edition
The most interesting part was in the beginning of the book where Stross talked about Facebook's AOL-like walled garden (closed) and Google's success accessing openly available data.

Stross probably wants to forget that he once buried Steve Jobs in his book "The Next Big Thing" because since then, Stross has been proven wrong. But since then he's focused on the good in companies like Microsoft and Google, so it's worth the 3 hours it takes to read this book, if only to tie all of the various Goog
Sep 30, 2011 Jon rated it it was ok  ·  review of another edition
Eeehh... Some parts are pretty interesting, other parts seem to present a rather simplistic picture. The best parts eem to reflect the more social & business aspects of what was going on. Particularly coverage of press events attended by the author. Other parts of the books have a tendency towards hyperbole. (Google is more open than other companies, no one thought about X before Google, Yahoo had everything be person-driven, etc).[return][return]Not bad, a good start if you're interested in ...more
Dec 13, 2013 Safae rated it liked it  ·  review of another edition

تعرفت على جوجل في 2000
لكنها كانت مجرد معرفة سطحية
وانه مجرد وسيلة للبحث فقط
لكن خلال دراستي لمادة
TEC (Télécommunications)
تعرفت خلالها على محركات البحث
(Moteur de recherche)
تعلمت الكثير على جوجل وجيمايل وكيف ان جوجل يعتبر من بين اقوى محركات البحث
وهذا ما دفعني لقراءة هذا الكتاب عنه
ومعرفة تاريخ ظهوره وكيف استطاع الوصول لهذه المرتبة
الكتاب موجه للمختصين في المجال
يمكن لاي شخص أن يقرئه لكنه سيحس بالملل أمام بعض المصطلحات
والمفاهيم الخاصة بعالم التكنولو
Joseph Serwach
Feb 21, 2009 Joseph Serwach rated it it was amazing  ·  review of another edition
Great book! Learned that when people talk about ``Page Rankings'' that this is an old program designed by U-M grad and Google co-founder Larry Page when he was in college. Page refers to web pages and to Larry Page! Learned how long they think it will take to organize all the world's information: they actually estimate how many years it will take (we will be dead when that date arrives, the number is at the end of the book) and they say they are 5 percent of the way there now. Also learned more ...more
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