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The Ideavirus

3.89 of 5 stars 3.89  ·  rating details  ·  1,982 ratings  ·  66 reviews
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the ...more
Paperback, 264 pages
Published 2006 by Bhuana Ilmu Populer (first published 2000)
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Это моя первая книга Година, но я успел разочароваться в этой книге. Возможно просто у меня были более завышенные ожидания от автора, либо может на тот момент когда впервые издавалась книга ценность её была намного больше нежели чем сейчас. Но всё же основы вирусного маркетинга автор передал. Правда в книге полный дефицит инструментов данного вида маркетинга.
Буду благодарен если кто подскажет более ценную книгу на данную тематику.
Sue Cartwright
‘The primary goal of a product or service is not just to satisfy the needs of one user. It has to deliver so much wow, be so cool, so neat and so productive, that the user tells five of their friends.’

They key message when it comes to building a virus-worthy cool product or service, identifying a ‘hive’ and promoting an idea, is the importance of WORDS. Words matter because they are how you start an ideavirus. You have to make it easy for people to ‘get it’ with one glimpse of your website or o
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each othe ...more
Zohar -
All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.
This book has given me many things to think about, I view the marketing department in a whole new way, and as someone
Joshua Pitzalis
This book looks at how you can craft your ideas so that they are more spreadable. We now live in a world where consumers actively resist marketing. Rather than marketing at people it is now more effective to help people market ideas to each other. Instead of talking to customers directly we now have to help customers talk to each other.

Nobody is going to spread your idea as a favor. To make an idea spread worthy you have to make it interesting enough to be talked about. People only spread ideas
This book dates from 2001 and he is still right about most of what he talks about. The only thing is: Palm Pilots are gone and Tommy Hilfiger is irrelevant, and mp3’s are now ubiquitous, but that’s the nature of the idea virus.
Ideas, products and rumours spread super fast through the Internet these days. Godin calls it an ‘idea virus’. Look how fast the whole world was arguing about what color a dress was? I saw people comment that they could hear their neighbors arguing about it. Some people ca
Krishna Kumar
The author talks about the power of viral ideas, that allow marketers to quickly establish a hold on the minds of consumers. He explains why some of the older strategies like spending millions of dollars in TV advertising do not work as well in today's markets and how people in marketing have to focus on better ideas and smarter relationships. There is a reference to Malcolm Gladwell's connectors, mavens and salespersons in "The Tipping Point": Godin talks about "sneezers" who can help you sell ...more
Oliver Gassner
An inspiring must-read If yo are in communication.
Adhi Glory (glory2go)
Sebenernya saya sudah membaca buku ini kira-kira 2 tahun lalu. Malah sampe 3 kali. Intinya nih buku ngajarin kita tentang cara marketing model baru. Pemasaran dari mulut ke mulut sudah kuno, ketinggalan zaman. Pemasaran lewat media iklan di TV dan media massa yang menginterupsi banyak orang, tidak lagi efektif. Tapi pemasaran dari mulut ke mulut, seerti misalnya referensi mengenai suatu produk dari sahabat atau kerabat kita, memnag lebih berpengaruh dan kuat penyampaian pesannya. Hanya saja cepa ...more
John Montgomery
Seth Godin explores how to turn a good business idea into an infectious "ideavirus" that spreads like wildfire. Early adopters, customers and key influencers, called "sneezers", will spread an ideavirus far more effectively than traditional, interruption-based marketing methods. The trick is to invent a virus-worthy idea, make it smooth and persistent, give powerful sneezers incentive to spread it, and get permission to follow up with its recipients. The key is to carefully identify and choose t ...more
Kat Kiddles
One of the strategies that Godin believes will create and support an ideavirus is persistence. At one point, he instructs the reader to ‘[m]ake as many supporting manifestos available as possible, in whatever forms necessary, to turn consumers from skeptics into converts.’ (p.63)

I think that strategy might have backfired on him with this reader (that would be me). I read his manifesto in Fast Company before starting the book, and I think it ruined the book for me. Spoiler alert: the manifesto is
CV Rick
While this book is somewhat dated, it does offer a new way of looking at how to promote yourself and your business. It would be wrong to expect a marketing class or some sort of step-by-step guideline but I did learn how to read think the concept of ideas. Seth Godin is brilliant at generating excitement that surrounds new ideas.

What use an idea? An idea is something that will generate followers. Followers can be customers, viewers, readers, or even employees. And ideas have shelflife. You can't
It's a great read. I am sure that it would be an even better read if this book was read back in 2001 when it was first published. Nevertheless, there's still something interesting to pick up in this book. First time reading Seth Godin book and I would recommend this book to all serious marketer out there (though this is one really relaxing book to read). But then again, who said that it has to be complicated in the first place?
Anna Lundberg
My goodness this is old now! Not a lot of newness for me at this stage, though I'm sure he was ahead of his time when this came out in 2001... That's not to say that all companies are now doing what Seth Godin suggests, in fact, many would still benefit from reading this as a reminder of the inefficacy of mass marketing advertising. I particularly like the idea that "being brave and bold is the only reason you went to work today".
original review:

I don't remember why I picked this up, but I'm glad I did. Godin is a marketer (with a good blog) who believes that marketing via interruptions (read: TV commercials) is far less effective than marketing through contagious ideas.

He calls these ideas "ideaviruses", and writes that the best way to spread them is to find the group of people that want to be marketed to, identify the most influential people in that group, and to incent and make
I have to admit that this was not my favorite Seth Godin book. I love the ideas behind it but it didn't seem as smoothly written as his other books. I usually have "Ah-Ha" moments with his books but this one didn't leave me with a lot of those.

Godin explores how an idea can spread, ways you dampen the spread of an idea and the people who help spread ideas. He digs into identifying your hive (the people who you are focusing on and will help spread the word). I found this a useful bit as I look a
Came around to this one a bit late and it was cool to read it that way - to see how the ideas have stood the test of time. Answer: not very well. It's interesting to note all the companies that have disappeared and all the ones Godin didn't even know would come...and also disappear. The big point that's missing is that these viruses exist to cannibalize themselves. It's hard to see the point in so much hype leading to so little lasting value. I might subtitle this: How To Be Successful For All T ...more
Stanley Ohanugo
Unleashing the Ideavirus reshapes the way you go about marketing, especially if you have an idea worth marketing.
Srijidh Km
It is a great book.I recommend this book to all marketing professionals.
Þorsteinn Mar
Ágætis verk en mætti uppfæra og færa nær nútímanum, margt hefur breyst frá því bókin var skrifuð.
The few ideas used for example is good for inspirations.
This review has been hidden because it contains spoilers. To view it, click here.
Dan Pfeiffer
Viral marketing for a connected age. A must read for marketing students, pros and small business people. It got me thinking a lot about my small company's marketing approach. How can I apply an Ideavirus to increase exposure and sales? How can I buck the traditional interruption marketing that is so prevalent in my industry? A little book that got big wheels turning. This edition is a little dated, written before social media exploded so if there's a revised edition I'd pick it up.
Lawson Hembree
An enjoyable quick read that challenges traditional marketing/advertising tactics. Godin proposes shifting the way we market from the expensive and ineffective shotgun approach to a more tailored, relationship approach.

It's interesting that this was written before the explosion of social media and how Godin's theory has played out in that arena. It's be great for him to update this book to tie in the social media aspects of relationship marketing.
Eustacia Tan
The only reason why this book isn't five stars is because the examples of this book are dated. But since it came out in 2000, I suppose that is to be expected.

I haven't read any of the related stuff, and while the constant advertisements (on how he was going to make this book viral) were a little annoying, there were a lot of interesting ideas in there. It sparked a very lively conversation among me and my friends.
Hendri Susila
seperti kebanyakan buku seth lainnya (padahal baru baca ini doank) KEREN!
buku yang mengungkapkan ide dari seth bagaimana sekarang kita berada di abad penyebaran ide. di era serba internet ini kita makin gampang/mudah terkoneksi dengan orang-orang dan bagaimana penyebaran ide di era internet ini menjadi lebih gampang. banyak tips trik lainnya yang berhubungan dengan marketing di buku ini yang berhubungan ide.
Roberto Estreitinho
Nowadays some of this book's arguments about how ideas spread like a virus sound redundant but consider this was published in 2001, so it was quite revolutionary at the time. Regardless, it's still a wonderful read because more than merely defining a theory about the ability of things to go viral, Godin actually systematizes to some detail what the process includes. Essential for marketers.
excellent book, i only read it now many years after release yet its amazing what he talks about is more true in todays market place than before with immense 'idea viruses' like the iphone..twitter...and many more...

highly recommended to any marketer looking to add to his/her arsenal of good knowledge and inspiration

Waseem Mirza
I found this not to meet expectations. Perhaps I read it too long after it was written and the ideas no longer were relevant. Perhaps I was not in the right frame of mind to read this book at this time. I am a fan of Seth Godin but found this book missed the mark. Or, perhaps I just did not understand what he was trying to say. Sorry. Not my cup of tea.
Michael Price
Viral marketing is all the rave now. This book gives excellent tactics for not only creating a viral marketing campaign, but embedding "viral" into your overall business strategy. Seth is very honest and straight forward about "viral" crossing all parts of business and first starting with creating a remarkable product. I LOVED this book!!!
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...
Linchpin: Are You Indispensable? Tribes: We Need You to Lead Us Purple Cow: Transform Your Business by Being Remarkable The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

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“One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.” (p.98)” 5 likes
“It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.” 0 likes
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