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  <title><![CDATA[A Book About Innocent: Our Story and Some Things We've Learned]]></title>
  <isbn><![CDATA[0718153170]]></isbn>
  <isbn13><![CDATA[9780718153175]]></isbn13>
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  <original_publication_day type="integer">11</original_publication_day>
  <original_publication_month type="integer">4</original_publication_month>
  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>A Book About Innocent: Our Story and Some Things We've Learned</original_title>
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  <average_rating><![CDATA[4.20]]></average_rating>
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  <url><![CDATA[http://www.goodreads.com/book/show/6476633-a-book-about-innocent]]></url>
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        <author id="436379">
      <name><![CDATA[Innocent]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/436379.Innocent]]></url>
      <average_rating><![CDATA[3.91]]></average_rating>
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    <review id="69343399">
    <user id="2387595">
    <name><![CDATA[Miguel]]></name>
    <location><![CDATA[London, L9, The United Kingdom]]></location>        
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      <rating>4</rating>
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  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat Aug 29 11:39:26 -0700 2009</date_added>
  <date_updated>Fri Sep 11 05:10:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Video Review: <a rel="nofollow" target="_blank" href="http://bookvim.com/2009/08/a-book-about-innocent-our-story-and-some-things-weve-learnedreview-chapter-23/">A book About Innocent&lt;a&gt; (Includes free downloadable MindMap)<br/><br/>---<br/>a) If you like their smoothies, read the book.<br/><br/>b) If you want to learn about branding and how to create raving fan customers, read the book.<br/><br/>c) If you want to build your own co...</a><a href="http://www.goodreads.com/review/show/69343399">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69343399]]></url>
</review>
    <review id="56453837">
    <user id="1791758">
    <name><![CDATA[Simon]]></name>
    <location><![CDATA[Haverfordwest, -, The United Kingdom]]></location>        
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      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Mon May 25 00:00:00 -0700 2009</read_at>
  <date_added>Mon May 18 01:56:02 -0700 2009</date_added>
  <date_updated>Mon May 25 08:00:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Well written, simple and concise topics and advice. Mix in some humour about sandwiches and biscuits - it's a great book. The price, however, is not - £15 for a paperback book? Taking the mick somewhat - yes I bought it, but that's because I'm interested in the company. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56453837]]></url>
</review>
    <review id="78932507">
    <user id="341057">
    <name><![CDATA[Snowwie]]></name>
    <location><![CDATA[Singapore, Singapore]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/341057-snowwie]]></url>
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      <rating>4</rating>
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  <read_at></read_at>
  <date_added>Wed Nov 25 03:01:42 -0800 2009</date_added>
  <date_updated>Wed Nov 25 03:03:27 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[love how they adapt from the top management qualities from the top companies in the world into their company philosophy. light and fun reading. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78932507]]></url>
</review>
    <review id="66434889">
    <user id="11513">
    <name><![CDATA[Deirdre]]></name>
    <location><![CDATA[Lucan, County Dublin, Ireland]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/11513-deirdre]]></url>
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      <rating>0</rating>
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  <read_at>Wed Aug 26 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 06 10:37:18 -0700 2009</date_added>
  <date_updated>Wed Aug 26 04:59:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A little book about how a small company found their feet with some suggestions about how they would do it again, things they find successful and things they find unsuccessful.<br/><br/>Light but interesting.  Stuffed with photographs of the innocent team in action.  Told with a certain self-deprec...<a href="http://www.goodreads.com/review/show/66434889">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66434889]]></url>
</review>
    <review id="56402427">
    <user id="2240147">
    <name><![CDATA[Phantoms]]></name>
    <location><![CDATA[Rotherham, L3, The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2240147-phantoms]]></url>
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      <rating>4</rating>
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  <read_at>Sun Jul 05 07:36:40 -0700 2009</read_at>
  <date_added>Sun May 17 15:08:50 -0700 2009</date_added>
  <date_updated>Sun Jul 05 07:36:40 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A business book that isn't boring, and doesn't make you hate the idea of business. Almost as good as their drinks!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56402427]]></url>
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    <name><![CDATA[Mathieu]]></name>
    <location><![CDATA[London, The United Kingdom]]></location>        
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      <rating>5</rating>
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  <date_added>Tue Jun 30 01:08:36 -0700 2009</date_added>
  <date_updated>Tue Jun 30 01:08:36 -0700 2009</date_updated>
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    <name><![CDATA[Sylvain]]></name>
    <location><![CDATA[Rennes, France]]></location>        
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  <date_added>Mon Jun 29 07:15:21 -0700 2009</date_added>
  <date_updated>Mon Jun 29 07:15:21 -0700 2009</date_updated>
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