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The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You
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The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You

3.21  ·  Rating Details  ·  24 Ratings  ·  3 Reviews
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . .

The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way
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Kindle Edition, 320 pages
Published (first published May 5th 2009)
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Jerry
Feb 10, 2013 Jerry rated it did not like it  ·  review of another edition
Shelves: business
This book was mentioned in Paul Christiansen's January 28, 2013, article in the Wall Street Journal, To Outsmart ObamaCare, Go Protean. Christiansen suggested that many small companies should go Protean to keep under the 50 person limit and thus avoid ObamaCare.

While Malone has some interesting ideas, I was mostly not impressed. It is one of the weakest business books I have ever read.

“A Protean Corporation is an enterprise that features: (1) an amorphous external form that uses technology to
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Joel Nathanael
Nov 23, 2010 Joel Nathanael rated it did not like it
"Companies need to become morphing shape-shifters" This is Malone's very good premise. Unfortunately much of this book is speculation on how this can be implemented lacking the hard work of research, study, or experimentation.
Steve
Mar 27, 2012 Steve added it
Shelves: unfinished
Never finished - interesting ideas about the new world of work.
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Michael S. Malone is a journalist and author who has been nominated for the Pulitzer price twice for his investigative journalism contributions. He has a regular column Silicon Dreams in Forbes (previosuly Silicon Insider for ABC)


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