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The Customer Centered Enterprise How Ibm And Other World Class Companies Achieve Extraordinary Results By Putting Customers First
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The Customer Centered Enterprise How Ibm And Other World Class Companies Achieve Extraordinary Results By Putting Customers First

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The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management program--the revolutionary concept that makes the customer's viewpoint paramount in every corporate process and management decision.
ebook, 288 pages
Published November 1st 1999 by McGraw-Hill
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