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  <title><![CDATA[Socialnomics: How social media transforms the way we live and do business]]></title>
  <isbn><![CDATA[0470477237]]></isbn>
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  <description><![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]></description>
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  <title>
    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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  <average_rating>3.83</average_rating>
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  <description>
    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
  </description>
  <published>2009</published>
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    <rating>3</rating>
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  <read_at>Sun Sep 13 00:00:00 -0700 2009</read_at>
  <date_added>Sun Sep 13 17:33:40 -0700 2009</date_added>
  <date_updated>Sun Sep 13 17:51:32 -0700 2009</date_updated>
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    <body><![CDATA[Erik Qualman, in taking on a relatively new field, does a commendable job in laying out what social networking and social media are all about, something few people -- other than those who study it -- can really wrap their heads around. Likewise, because the subject matter is something that's probabl...<a href="http://www.goodreads.com/review/show/71110101">more...</a>]]></body>
    
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      <review>
  <id>72785458</id>
    <user>
    <id>2447803</id>
    <name><![CDATA[Jason]]></name>
    <location><![CDATA[Sandy, UT]]></location>
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  <title>
    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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  <average_rating>3.83</average_rating>
  <ratings_count>24</ratings_count>
  <description>
    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>1</rating>
  <votes>1</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Oct 06 00:00:00 -0700 2009</read_at>
  <date_added>Mon Sep 28 11:23:19 -0700 2009</date_added>
  <date_updated>Fri Oct 09 15:49:58 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The ShamWow guy writes a book!!  <em>Socialnomics</em> is terribly written.  Erik Qualman has the resume to write a book about social media, but it seems that <em>Socialnomics</em> was rushed to market, slanted entirely to shine a positive light on businesses that use social media, and makes wild, almost giddy, claim...<a href="http://www.goodreads.com/review/show/72785458">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/72785458]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/72785458]]></link>
</review>
      <review>
  <id>82181561</id>
    <user>
    <id>3078015</id>
    <name><![CDATA[Anastasia]]></name>
    <location><![CDATA[Dubai, 03, The United Arab Emirates]]></location>
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  <title>
    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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  <average_rating>3.83</average_rating>
  <ratings_count>24</ratings_count>
  <description>
    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Nov 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Dec 27 10:31:30 -0800 2009</date_added>
  <date_updated>Mon Dec 28 05:08:46 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book that focuses on the power of social media such as Twitter, facebook, YouTube, etc. Qualman discusses how with the advent of social media, we went from &quot;word of mouth to world of mouth&quot; when it comes to sharing our opinions about a product. The author also looks at social med...<a href="http://www.goodreads.com/review/show/82181561">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/82181561]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/82181561]]></link>
</review>
      <review>
  <id>80616802</id>
    <user>
    <id>1725722</id>
    <name><![CDATA[Michael]]></name>
    <location><![CDATA[New York, NY]]></location>
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  <isbn>0470477237</isbn>
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  <title>
    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
  </title>
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  <average_rating>3.83</average_rating>
  <ratings_count>24</ratings_count>
  <description>
    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Nov 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Dec 10 19:53:29 -0800 2009</date_added>
  <date_updated>Thu Dec 10 19:55:38 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book with lots of solid advice and case studies.  I listened to the audio book on this one and have a feeling that was a mistake.  The author stated that the book was made in a unique manner that helps you find exactly what you need.  In audio format, it just felt disjointed.  That being said, ...<a href="http://www.goodreads.com/review/show/80616802">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/80616802]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/80616802]]></link>
</review>
      <review>
  <id>75521424</id>
    <user>
    <id>1041468</id>
    <name><![CDATA[Jerry]]></name>
    <location><![CDATA[Kansas City, MO]]></location>
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  <text_reviews_count type="integer">9</text_reviews_count>
  <title>
    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
  </title>
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  <average_rating>3.83</average_rating>
  <ratings_count>24</ratings_count>
  <description>
    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Nov 16 00:00:00 -0800 2009</read_at>
  <date_added>Fri Oct 23 14:17:55 -0700 2009</date_added>
  <date_updated>Thu Nov 19 14:09:05 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Nice to read a straightforward appraisal of social media and how the online world has changed how we think about things, business in particular.<br/><br/>Easy to read and takes a sensible, albeit very positive line about SM generally and with reference to marketing in particular. Good advice about...<a href="http://www.goodreads.com/review/show/75521424">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/75521424]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/75521424]]></link>
</review>
      <review>
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    <user>
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    <name><![CDATA[Sarah]]></name>
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    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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  <published>2009</published>
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    <body><![CDATA[An inspirational look at how social media is transrorming our world.]]></body>
    
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    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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    <body><![CDATA[How do you get money for living? If you answered &quot;I work&quot;, then you should read this book!]]></body>
    
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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    <body><![CDATA[I first ran into Erik Qualman's work via the YouTube video called Social Media Revolution. I justed started his book, but so far his material is excellent!]]></body>
    
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    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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  <date_updated>Mon Sep 28 05:41:42 -0700 2009</date_updated>
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    <body><![CDATA[ This is a great book that focuses on an evolving phenomenon: social media. Through its real-life examples/case studies, the author points out how quickly social media is changing how we live. And it has some interesting insights into how social media will further evolve. ]]></body>
    
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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    <![CDATA[Socialnomics: How social media transforms the way we live and do business]]>
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    <![CDATA[A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future    <p>    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.</p>    <p>    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.</p>      &lt;ul&gt;      &lt;li&gt;Explores how the concept of &quot;Socialnomics&quot; is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain&lt;/li&gt;      &lt;li&gt;Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites&lt;/li&gt;      &lt;li&gt;A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it&lt;/li&gt;      &lt;li&gt;Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm&lt;/li&gt;      &lt;/ul&gt;    <p>    <em>Socialnomics</em> is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.</p>]]>
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  <published>2009</published>
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