Socialnomics: How Social Media Transforms the Way We Live and Do Business

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Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman (Goodreads Author)

3.68 of 5 stars 3.68 · rating details · 638 ratings · 98 reviews

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the futureSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up the...more

Hardcover, 265 pages

Published August 1st 2009 by John Wiley & Sons (first published 2009)

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Oct 09, 2009 Jason rated it 1 of 5 stars

The ShamWow guy writes a book!! Socialnomics is terribly written. Erik Qualman has the resume to write a book about social media, but it seems that Socialnomics was rushed to market, slanted entirely to shine a positive light on businesses that use social media, and makes wild, almost giddy, claims about the potential for social media to enhance the business of love, life, and prosperity in the near future. The overriding problem I have with this book is that it's completely unbalanced. If socia...more The ShamWow guy writes a book!! Socialnomics is terribly written. Erik Qualman has the resume to write a book about social media, but it seems that Socialnomics was rushed to market, slanted entirely to shine a positive light on businesses that use social media, and makes wild, almost giddy, claims about the potential for social media to enhance the business of love, life, and prosperity in the near future. The overriding problem I have with this book is that it's completely unbalanced. If social media was a single company, then Qualman would be its chief salesman and cheerleader, and Socialnomics its quarterly report. Some good ideas within, yes, but a strong bias.

The book outlines how a business can leverage the power of social media to compete in rapidly changing economies. The book was written for business purposes, so I'll only review it to that single topic, but think of the important, interesting topics he's left off the table. The use of social media to produce healthier profits is probably the easiest measure of its effectiveness, but he never goes near thorny ethical questions, how social media could change our culture in negative ways, indeed, he never mentions any nefarious results of the world's transition to social media that will necessarily occur, that always occurs, with a complete, worldwide, revolutionary shift to new technology.

This book was rushed to market. It had to be. Any book that details social media is almost completely outdated within 9 months. A generation in social media is probably 18 months. So, to compete with other books on the subject, Socialnomics had to be current; to be current, it had to be on bookstands within weeks of the last edit. I appreciate that the book was available in September 2009 and included data from early summer 2009. However, with that speed, it skipped a few crucial rounds with an editor. It's written at a fourth grade level with, maybe, a few compound sentences, multiple spelling errors, and many paragraphs throughout that end—not start—with a topic sentence. He overuses the superlative to sell the benefits of social media. If you want to read a better book on social media's potential, I recommend Groundswell, even though it's a generation older, published in 2007.

The author's voice has an almost childlike eagerness, full of wonder, a pervasive salesman's tone. Qualman's message is like a carnival huckster, like the ShamWow guy. I envision him with a boom mike dictating his book to an iPhone while exercising at the gym, updating his Tumblr blog, buying airline tickets, and laughing at photos on Failblog. He makes outrageous claims like social media causes less internet confusion (20), makes you a better parent (52), and makes for a richer workplace experience (232). Sure, that may be true for some people some of the time, but that's merely an usupported hypothesis with no hard data. Qualman almost 'wills' these claims to be true, just by sheer force of Wow, Qualman can make social media answer the economy's problems.

Qualman also uses screwy, unsupported logic to prove a point. He claims that the average voter spends 2 hours voting, when instead, if they used social media (a voting capability he considers right around the corner), they could remain at work making an average $16/hour. He then multiplies the number of voters by $32, and extrapolates a savings of millions and millions of dollars (84). He makes an error of sunk cost. Are all voters taking time away from work to vote? Are all voters on a clock or salaried? Would all workers necessarily be at work during those 2 hours? Another scenario finds him describing how Ebooks will make tracking library inventory easier, lead to fewer lost books, ultimately saving taxpayers millions of dollars a year (17). Qualman also claims that if you burn your finger, you could blog your network, secure a remedy, and be on your way (100). Come on folks, if you burn your finger are you going to blog it or put ice on it?

Social media is new. It's still virginal, and relatively innocent. Users are still having fun with it. Socialnomics does not address the eventual misuse of social media; the exploitation, the photographic extortion, the stealing of personal identity, the soft, pallid, underbelly of crime that eventually invades like contagion all new technologies. Instead, he describes nothing but positives. He's determined to prove that Obama was elected president entirely because of his prowess and control of social media (61-87). He states that voter turnout for 2008 was higher than anytime since 1908—all because of the use of social media (79), surely not because of a historically fractured political tapestry, an 8 year war, or the energy surrounding the first black man and the first woman as potential presidents, etc. No, it was ostensibly because social media excited the voter. He makes the absurd claim (239) that the ubiquity of social media will force people to lead 'cleaner lives' as humans, adults, and citizens, and that social media rewards first class behavior and punishes improper behavior (240). Huh? Has that been the trend so far with porn, online gambling, and identity theft?

I don't recommend Socialnomics. However, I highly recommend the 263 second video that Qualman created to advertise the book, http://socialnomics.net/2009/08/11/st.... It's a hard-hitting video that basically distills the most important points in the 265 page book. Watch the video, and there's no need to read the book.(less)

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Apr 26, 2013 David Leroy rated it 5 of 5 stars

Author: Erik Qualman

2nd Edition, 2013

Pages: 316

Do you remember what life was like before the age of Social Media? It was not that long ago that people did absurdly old fashion things such as use a telephone to speak to someone, write a letter, or even list a personal ad. Social Media now enables you to suggest the latest article you read via a link to your high school best friend you have not seen in 10 years, by just using the click of a mouse. Has that really changed the way we live and do bus...more

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Aug 18, 2012 Gabriela rated it 5 of 5 stars

Eric Qualman, an experienced former internet marketer for some of the largest brands, brings to the forefront what every business should know- the importance of social media in today's modern economy. Socialnomics is a passionately written case for social media and shows how social networks have changed the business processes of production, marketing and selling. The book is also a call for companies that are steeped in the old ways of marketing and customer engagement to embrace the social medi...more

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Apr 23, 2012 stinaz rated it 3 of 5 stars

Shelves: innovation-technology, socio-cultural

Good social commentary on how social media and how it affects business and society as a whole. Presents mostly positive arguments for the effect social media has for example on people's time (making them more productive and efficient), on consumption (with more transparency and feedback companies must create better products, and particularly for helping people spend their time online more effectively (replacing search and pushing information to users rather than users having to search for too lo...more

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Mar 20, 2012 Cem rated it 1 of 5 stars · review of another edition

Shelves: main-shelf

Interesting topic, but poorly written.
I can think of two main reasons:
(1) The book is VERY repetitive, ie. social media is a game changer - OK, we get it, but how exactly? For instance, the chapter summaries at the end are highly unnecessary, since the chapter itself is a summary and quite soapy.
(2) His analyses almost never go beyond his assurances or conclusions, very vague in general. You can tell he knows a lot on the issue but his knowledge doesn't come across as clearly as he thinks it doe...more

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Jul 16, 2011 W.G.T. Fernando rated it 5 of 5 stars

Erik Qualman is a very passionate individual who has been involved in online marketing for over 15 years now. His latest book ‘Socialnomics’ is in essence a timely book and a must read for anyone that has not taken advantage of using social media to leverage in the business field.

Even with his busy schedule, he makes sure he practices what he preachers. After getting hold of his book, whenever I wrote to him on twitter (@equalman), he would always send me a reply and that shows a man with dedica...more

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Feb 24, 2011 Eli Komai added it

Eli Komai
English 4-5

Book Review

Socialnomics, Erik Qualman

Socialnomics is a somewhat unorthodox and very informative book packed with details regarding the coveted term “Social Media”. This book tells you everything you would want to know -and some things that you didn't know you wanted to know- about social media. This book covers everything about social media in-depth; everything from how it relates to other forms of media, to how it impacts most every aspect of our way of life. Most of the co...more

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Feb 24, 2011 Erik rated it 4 of 5 stars

ocialnomics, by Erik Qualman, is a excellent insight into what social media is becoming. Not only does Qualman inform the reader of what social media has come to, "What happens in Vegas stays on YouTube." (47) he also offers examples about how social media is our new form of communication. "Obama would not be president without the Internet." (90) This book goes further than personal benefits of social media, Qualman describes the most important aspects of a corporate presence on the Internet. He...more ocialnomics, by Erik Qualman, is a excellent insight into what social media is becoming. Not only does Qualman inform the reader of what social media has come to, "What happens in Vegas stays on YouTube." (47) he also offers examples about how social media is our new form of communication. "Obama would not be president without the Internet." (90) This book goes further than personal benefits of social media, Qualman describes the most important aspects of a corporate presence on the Internet. He does this with strong supporting examples of when companies have excelled because of the use of social media.

He begins by explaining his idea of Word of Mouth becoming World of Mouth. The best for of marketing is from your consumers to other potential consumers. However the typical way of this happening is slow, one person tells another who tells another. However, when social media is added to the equation one person can tell 200 people and each of those 200 can tell another 200. This dramatically speeds up the process. Qualman basis his entire book of this idea. He goes on by showing examples of how World of Mouth has been greatly successful.

I would recommend this book to everyone. Social media is our new form of communication and this book gives the reader a head start in becoming an elite social media user. After reading this book I felt like I am behind the curve because I do not have an iPhone and cannot check my Facebook while in line at the grocery store. This book was not focused towards companies looking to further their social media outreach, but towards everyone looking to strengthen their personal brand. People care extremely more about what others say about them than what Google says about them. Qualman's idea of World of Mouth explains why we have such desire for others to think highly of us.

I can see how some people may not enjoy reading this book. Some of it's topics are obvious and the writing style could be considered unprofessional at some points, but personally I found this to be a highly informative book. It does not give you an exact answer to how can you have the best social media presence, but it gives you excellent examples and backs them up with strong support. Forming your social media presence depends or your wants and needs, there is not one answer for everyone. This book gives you ideas on how you can improve your social media presence by use of examples.

Overall I feel this was a good book and easily readable, which makes it a great book for all ages. It shows the benefits of using social media, and it gives the reader intriguing examples at when social media was used to greatly benefit the company who used it. However, this book goes further than companies, it describes how social media can be used to make your everyday life easier and more efficient when social media is utilized correctly.(less)

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Sep 13, 2009 Laura rated it 3 of 5 stars

Shelves: kindle-version, nonfiction

Erik Qualman, in taking on a relatively new field, does a commendable job in laying out what social networking and social media are all about, something few people -- other than those who study it -- can really wrap their heads around. Likewise, because the subject matter is something that's probably shifting in communication more rapidly than almost anything, Qualman notes time and again that the ever-changing landscape will require those who embrace it to remain nimble and current.

But where Q...more

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Nov 17, 2010 Christopher rated it 4 of 5 stars

This review has been hidden because it contains spoilers. To view it, click here.

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Dec 29, 2012 Brennan rated it 2 of 5 stars

In spite of its November 2012 "publication date," the Kindle edition of Erik Qualman's "Socialnomics" is both woefully obsolete and plagued by careless inconsistencies. For example, Qualman early in the book claims that e-readers are doomed to exist as print alternatives, while he later lauds the fact that e-books outsold hardback books in 2011. His references to defunct blogs are annoying, to say the least, and his references to 2008 websites and technologies prove less than helpful to a curiou...more

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Apr 09, 2011 Basma Aal rated it 5 of 5 stars

My review:

Twitter, facebook, blogging, where is this all taking us? How could we take an advantage of this new inexpensive opportunity to expand business, market, awareness (you know name it).

Social media had become a huge part of my life and many others. Therefore it is a great marketing opportunity for all businesses (because of reach and exposure). But since it is a new medium, businesses are wondering how to use this medium. This book helps all businesses to put their first footsteps on soci...more My review:

Twitter, facebook, blogging, where is this all taking us? How could we take an advantage of this new inexpensive opportunity to expand business, market, awareness (you know name it).

Social media had become a huge part of my life and many others. Therefore it is a great marketing opportunity for all businesses (because of reach and exposure). But since it is a new medium, businesses are wondering how to use this medium. This book helps all businesses to put their first footsteps on social media successfully. It is a guideline on how to create a social media campaign. The book offers some social media campaigns of well-known companies and the results of it. For companies that believe social media is a fad, the author does a great job convincing these companies of the importance of advertising on social media.

One of the topics in this book that caught my attention was how he predicts the future of publishing companies and books. According to Erik Qualman, there will be "advertising via hyperlink placements within e-books." How exciting? That will draw more people into reading e-books. Now, I don’t know if the hyperlinks are already taking place since I don’t read e-books.

Towards the end of the book, Erik Qualman, creates a list of people who are must-be-followed on twitter. Most of them are tech-savvy, authors and basically are successful in the social media world. Personally, I prefer recommendations in books to continue my education and learning on social media and this whole new world.

We all use it but not learn it.

I recommend this book for the following people:
· Marketers
· Tweeps
· Bloggers
· Fan page operators on Facebook
· Teachers
· Business owners
· And YOU!
I seriously did enjoy this book. It was written in a very simple language for everyone to understand and it made social media so much interesting because it is in real life. And for someone who eats and breath social media, this book was so informative and opened the doors on new, fresh trends and information that I never knew of from before.(less)

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Jul 12, 2010 getAbstract rated it 4 of 5 stars

Detailed report on how social media is changing everything

From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something wor...more

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Jun 13, 2010 James Perkins added it

Seemed like one of the most vital books on Social Media aroung, but it really revealed itself to be nothing more or less than a parade of catch-phrases. But besides the shallowness of Qualman's assessments, he levies enough anecdotes to make everything he's saying sound so obvious as to be banal.

The "glass house generation" is an incredibly scary thing. But Qualman's insistence that Social Media makes our lives more effective doesn't come across as truth so much as it seems a truism--a fact that...more

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Mar 04, 2011 Ken rated it 3 of 5 stars

Shelves: business, social-media

Qualman brings some interesting ideas into this popular subject of social media. He argues that due to the prevalence of social media, it helps build preventive behaviour because every action will be recorded in this digital age and people can longer get away with things that they could a decade ago. In this book he also has plenty of examples of how businesses can become more successful by leveraging people's relationships.

However I feel this book is over-exaggerating the power and effectivenes...more

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Nov 20, 2011 Lain rated it 1 of 5 stars

Shelves: not-going-to-finish

This book was so poorly written that it became too painful to read and I quit at page 74. It was poorly edited, full of grammatical and spelling errors, and not much new information. was presented. We know that social media was a big player in the 2008 election. So what? What can small business owners take to apply to their own businesses?

The book uses examples taken from previously published information, as well as in formal conversations with what seems to be a friend or two. Grandiose stateme...more

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Dec 28, 2009 Anastasia rated it 5 of 5 stars

Shelves: social-media, non-fiction

Excellent book that focuses on the power of social media such as Twitter, facebook, YouTube, etc. Qualman discusses how with the advent of social media, we went from "word of mouth to world of mouth" when it comes to sharing our opinions about a product. The author also looks at social media user behaviour, Obama's success using social media to help him win the election, and proves that most people care more about what their neighbours and co-workers think rather than what Google thinks. He also...more

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Mar 03, 2011 Stephanie rated it 5 of 5 stars · review of another edition

Shelves: business

Great look at how business as a whole is going to change or has changed. The questions we have about privacy and social media get answered such as why we are liking everything and it connects to our advertisement.
I really enjoyed the sections on the different generations. I think my kids (21 and 20) now live in a completely different universe yet they are already being considered behind when it comes to technology. The kids in in middle school are really going to have an upside to the future of...more

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Jun 20, 2012 Arlene rated it 5 of 5 stars

Shelves: read-2012

Is Social media a fad? Or the biggest shift since the Industrial Revolution?

Well… consider this:
Over 50% of the world’s population is under 30 years old.
96% of Millennials have joined a social network.
Facebook tops Google for weekly traffic in the US.
Social media has surpassed pornography as the #1 activity on the web.
1 out of 8 couples married in the US met via social media.
It took over 13 years to reach 50 million users of television, but less than ONE year to reach 200 million Facebook user...more

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Mar 26, 2013 Charles Franklin rated it 4 of 5 stars

Good: Excellent overview of how social media is changing our lives (especially business) and how we need to adapt with it . Definitely brings home the point that marketing is not what it used to be

Weakenesses: Specific details on how to implement philosophy and best practices in book (though it is understandable because social media changes so much). It has some some small examples of small businesses but focuses more on large business. In my opinion, individuals and small businesses can use thi...more

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Aug 09, 2010 Thomas Moore rated it 4 of 5 stars

Shelves: non-fiction, social-media, technology

For some reason I really enjoy reading about how today's technology (Internet, web 2.0 tools, social media, etc.) are affecting how we interact and do business. One thing that is particularly interesting is how businesses are adapting to these new tools. I found the insight, anecdotes, and examples in this book fascinating and would recommend it to anyone who is interested in business or technology. And if you like this book you should also check out Googled: the end of the world as we know it b...more

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Jul 07, 2011 Ursula rated it 1 of 5 stars

Shelves: non-fiction

According to this book, social media makes us all better people, use our time more efficiently and helps us lead more interesting, fulfilling lives.
There's lots of blanket statements and pseudo-scientific claims with very little hard data to back them up. Oh, and did mention mediocre writing (and/or a lazy editing job)?
While businesses that are still relatively new to social media might find some handy tips about using it successfully (and what to avoid), I'd be surprised if active social media...more

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Jul 04, 2012 Ray rated it 3 of 5 stars

Recommended to Ray by: Constance

Shelves: business, sociology

I learned a lot about social media and it's benefits to society. Now, the little guy (e.g. consumers, startups) can easily penetrate into the industry to voice their opinions. I learned that I can complain via Twitter and I will be responded to (I tried this and complained via Twitter and the next workday, I was asked to elaborate). It's not all about the big guys with money now. Qualman does a good job to describe all the good things social media has done for us, but it may be a bit too good to...more

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Apr 01, 2012 gwen rated it 4 of 5 stars

A quick read about the dynamics of social media. I particularly liked the way he emphasized that organizations can't and shouldn't just use the tools for marketing; it's about a different kind of interaction, not just pushing your message. The ideas in this book really helped me explain some things about my job in better ways that I've already used.

(It should be known, though, that his writing leaves a lot to be desired... brevity is great, but someone who cares about consistency and comma place...more

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Jan 10, 2011 Justin rated it 3 of 5 stars

This book is a useful primer for the social media revolution, both for people convinced that it's going to change the way we relate to eachother and to the businesses and institutions which shape our society.

It isn't terribly well written, it's concise and schematic enough to make a punchy read with some eye-opening insights. The target audience is people who work in marketing, but even people who don't will find a persuasive read that does a good job of plotting the course of a more social inte...more

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Mar 27, 2010 Scott Scanlon rated it 5 of 5 stars Recommends it for: business owners, professionals

This was a great book filled with plenty of examples of success in social engagement. I have about 2 pages of notes which is good. I noticed something though, my notes mainly came from the beginning portion of the book. So as the book went on it seemed there was some filler throughout the middle chapters. Although in the beginnning of the book Erik Qualman does state that you should be able to pick up the book and read from any chapter. This might be the reason for this.

I suggest any business ow...more

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Jan 13, 2013 Eric Bell rated it 4 of 5 stars

The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern corporate culture's need to adapt to the changing streams of information being conveyed and communicated through social media. If read as a book for an individual seeking to understand social media, it's probably a waste of time, but as a way of communicating sociological changes in society, the bo...more

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Jul 09, 2010 Maria rated it 3 of 5 stars · review of another edition

Shelves: own

Para quem é amante das redes sociais este é um livro indicado para ler. Para quem não aprecia redes sociais este também é um livro interessante para ler porque assim o leitor fica a saber como funcionam e como elas se tornam cada vez um maior atractivo para empresas e pessoas individuais.
As redes sociais têm um impacto tão grande que as empresas apostam forte nas redes e deixam de fazer anúncios televisivos caríssimos. Por parte das leitores, e onde eu me insiro, há cada vez menos necessidade de...more

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Jun 16, 2010 Célia rated it 3 of 5 stars · review of another edition

Shelves: 2010, editorial-presenca, gift, 3-stars, non-fiction, not-own

Sendo eu uma entusiasta do Twitter, em especial, e da comunicação via Internet, de um modo geral, foi com bastante curiosidade que parti para a leitura deste livro, que se propõe a analisar a forma como as redes sociais têm alterado a forma como comunicamos uns com os outros, não só na perspectiva pessoal, mas também empresarial.

Há muito tempo que a Internet vem mudando a forma como tomamos decisões de compra. Nos dias que correm, a grande maioria das nossas compras são decididas com base em opi...more Sendo eu uma entusiasta do Twitter, em especial, e da comunicação via Internet, de um modo geral, foi com bastante curiosidade que parti para a leitura deste livro, que se propõe a analisar a forma como as redes sociais têm alterado a forma como comunicamos uns com os outros, não só na perspectiva pessoal, mas também empresarial.

Há muito tempo que a Internet vem mudando a forma como tomamos decisões de compra. Nos dias que correm, a grande maioria das nossas compras são decididas com base em opiniões a que temos acesso na Internet, e o boca-a-boca ganhou, subitamente, uma importância vital no sucesso (ou não) de muitos produtos. Aliás, os livros são um bom exemplo desta situação. Até há poucos anos atrás, as compras de livros faziam-se muito mais “a olho” do que agora, em que uma simples pesquisa no Google permite encontrar várias opiniões sobre determinado livro que nos suscitou curiosidade. O que as redes sociais vêm alterar neste caso em particular e noutros tantos é que nos permite aceder mais facilmente a opiniões de pessoas mais próximas, em cuja opinião confiamos.

A verdade é que desde há 2-3 anos, a utilização das redes sociais tem crescido de uma forma exponencial e neste livro o autor pretende explicar-nos porquê e de que forma consumidores e empresas podem beneficiar das potencialidades destas novas ferramentas. O livro encontra-se escrito numa linguagem muito acessível e o autor utiliza vários exemplos (alguns deles interessantíssimos) para que o leitor melhor compreenda a mensagem que está a tentar passar. Existe um capítulo inteiro dedicado à campanha de Barack Obama para a presidência dos Estados Unidos da América e da forma inteligente como utilizou a Internet para fazer passar a sua mensagem, para além da inclusão de várias situações que envolveram actuações de empresas no âmbito das redes sociais, tanto com bons como com maus exemplos.

É certo que as redes sociais são hoje muito importantes em termos de comunicação na Internet e se revelam ferramentas preciosas no que respeita ao marketing empresarial, e essas duas vertentes são muito bem exploradas pelo autor ao longo deste livro. No entanto, considero que não existem só aspectos positivos na utilização das redes sociais – o próprio autor o refere, a certa altura, muito superficialmente – e, portanto, julgo que a visão optimista poderia ter sido contrabalançada com esta perspectiva. Por outro lado, se é certo que as redes sociais são utilizadas por cada vez mais gente, também não se pode negar que existe uma fatia grande da população (maior ou menor, consoante o país) que ainda não utiliza estes meios e que ainda está agarrada aos meios de comunicação tradicionais.

Resumindo, acho que é um livro interessante não só para quem utiliza com frequência as redes sociais mas também para quem deseja compreender melhor o fenómeno. Gostei.(less)

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Dec 10, 2009 Michael rated it 3 of 5 stars

Good book with lots of solid advice and case studies. I listened to the audio book on this one and have a feeling that was a mistake. The author stated that the book was made in a unique manner that helps you find exactly what you need. In audio format, it just felt disjointed. That being said, if you haven't seen them already go on you tube and look up the vidoes Qualman has created to promote the book. They are great for explaining the impact of Social Business of those who are currently un-im...more

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About Erik Qualman

Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. He also hold...more Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. He also holds the Guinness Book of World Record for the longest continuous podcast.

Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most viewed social media video series in the world, which has been used by NASA to the National Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.

Qualman has recently given international keynotes with the following: Coach, Sony PlayStation, National Restaurant Association, IBM, Facebook, SCG Thailand, ADP, National Bank of Canada, Credit Union League, Starbucks, M&M/Mars, Cartier, Small Business League, Raytheon, Chrysler, Home Furnishings Association, Montblanc, TEDx, Polo, Small Business League, UGG, Nokia, Google, AutoTrader and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas).

Qualman has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally, James Carville, and others.

Qualman is a MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com, which PC Magazine ranks as a Top 10 Social Media Blog. He sits on the Boards of Manumatix, Bazaarvoice Inc., and WannaBeeSocial. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.

In 2011 Qualman was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and two daughters.
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