false 6463380 1 "Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. <br><br>The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit.<br><br>In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work--no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage 6653833 8 6 2009 Marketing in the Groundswell total:4|5:2|4:0|3:1|2:0|1:1| 4 14 9 2 1 0 false false Fri Oct 16 00:00:00 -0700 2009 Thu Oct 15 19:43:39 -0700 2009 Fri Oct 16 18:12:40 -0700 2009 more...]]> 5 0 false false Mon Jun 22 10:19:14 -0700 2009 Tue Oct 13 18:50:13 -0700 2009 0 0 false false Sun Nov 01 08:51:23 -0800 2009 Sun Nov 01 08:51:23 -0800 2009 5 0 false false Thu Oct 29 14:30:17 -0700 2009 Thu Oct 29 14:30:25 -0700 2009 0 0 false false Mon Oct 19 11:12:59 -0700 2009 Mon Oct 19 11:13:07 -0700 2009 0 0 false false Fri Sep 11 18:16:23 -0700 2009 Fri Sep 11 18:16:23 -0700 2009 0 0 false false Wed Aug 26 17:58:49 -0700 2009 Wed Aug 26 17:58:49 -0700 2009 3 0 false false Fri Aug 14 08:43:09 -0700 2009 Fri Aug 14 08:43:09 -0700 2009 0 0 false false Tue Jun 16 20:04:31 -0700 2009 Tue Jun 16 20:04:37 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6463380