If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.<... read full description
If the business world had a sex, it would be male.
And therein lies the pickle.<... read full description
reviews
Aug 13, 2011
Typical of practically every business book I've read -- interesting title, about 5 pages of insight scattered among 200 pages of random assertions, truisms, anecdotes, and general "duh!?!" stories.
I bought this so I might help my wife with her women's boutique. But most of the content consists of the author trying to convince the reader that women shop differently from men, with stories of "duh?!?" moments of male-dominated advertising agencies coming up with dumb campaigns. More...
I bought this so I might help my wife with her women's boutique. But most of the content consists of the author trying to convince the reader that women shop differently from men, with stories of "duh?!?" moments of male-dominated advertising agencies coming up with dumb campaigns. More...
Nov 09, 2009
Joe
rated it: 
Another of the books I've been reading to become better at my job. "Why She Buys" gives great insight into the female consumer. The ideas in this book should be able to give any business new life and increased sales. Heck this book has a billion dollar idea hidden in it. Remake the car industry so shopping is pleasurable and more people will buy. It's such a simple fact, but true. No one, but women especially don't, enjoys shopping for a car. And in this day and age women STILL
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Nov 11, 2009
Christina
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I had to skim sections in this book because it had to be returned to the library, but the premise and evidence is fascinating (and well, obvious to me as a woman). Advertising executives either sell well to the female gender or they disregard them at their own peril and well, the results are laughable. The author gives great examples of companies who "get it": Apple, Lexus, Vera Bradley, P&G, and the list goes on. The author gives tons of practical advice, which makes this book a "
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Jul 12, 2009
Mardel
rated it:
I enjoyed reading this book; it was interesting, fast and enjoyable. But there was nothing groundbreaking here, although I suspect there is still quite a need for a book like this. Most of the points seemed obvious to me; but then, I am a woman. I worked in a company's marketing department 20 years ago and most of this information would have been news to the greater majority of our staff; it seems sad if it hasn't changed that much, and frankly I would not be surprised if it hasn't.
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Oct 07, 2011
Jennifer
rated it:
Read for book club.
A very interesting study of why women purchase what they purchase, what they expect out of a consumer experience, and what marketing appeals to them.
Lots of spot-on insights, and it made for good discussion material.
Even gave me some ideas about how to make the library more appealing to women - provide Moms with book selection service or anyone with personalized book suggestions - like give us three books you liked, three days, and we'll have thre More...
A very interesting study of why women purchase what they purchase, what they expect out of a consumer experience, and what marketing appeals to them.
Lots of spot-on insights, and it made for good discussion material.
Even gave me some ideas about how to make the library more appealing to women - provide Moms with book selection service or anyone with personalized book suggestions - like give us three books you liked, three days, and we'll have thre More...
May 26, 2010
Jennifer
rated it:
Always interested in marketing and advertising, I thought this was a good read. It's actually aimed at advertisers, so it was an interesting viewpoint into the buying habits of women and what appeals to them, and why.
Jul 25, 2009
Courtney
rated it:
This was a good basic marketing book on women, but mostly it was pretty elementary (or maybe it just seemed like it because I am a woman). Mostly it just made me want to yell at some CEOs and advertising dudes.
Oct 24, 2010
Agata
rated it: 
Really great book, a look at how women think in the decision making process of shopping, what our needs are and how brands should communicate to meet these needs as a means to resonate with female shoppers.
May 04, 2011
Megan
rated it:
Great read! I recommend to anyone with an interest in marketing to women.
Aug 08, 2009
Sally
rated it:
Oriented toward marketing/sales, but of interest also to the general reader.
Sep 20, 2010
Cam H.
rated it:
recommended for anyone working in sales and/or marketing - especially if you are male...
Feb 01, 2012
Martin
rated it:
Please see my review at The Agency Review, here: http://theagencyreview.wordpress.com/why...
May 08, 2010
Jricket
rated it:
Easy, quick read with common-sense comments on why women are an economic force.
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