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Services Marketing: Integrating Customer Focus Across the Firm

3.91  ·  Rating Details  ·  47 Ratings  ·  3 Reviews
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks ...more
Hardcover, 708 pages
Published May 23rd 2008 by Irwin/McGraw-Hill (first published 1999)
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Awais
May 23, 2013 Awais rated it really liked it  ·  review of another edition
Very good book I recommend must especially for those who are in service industry.
Greg
Mar 12, 2012 Greg rated it it was ok
Shelves: business
This is a pretty lousy textbook. It is overly theoretical and the useful material could have been presented much more succinctly in about 250 pages.
ata Homayoun
Oct 01, 2007 ata Homayoun rated it it was amazing  ·  review of another edition
gr8 book!
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