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From the software business to the newspaper business, from job creation to community formation, from national defense to personal identity, "The Big Switch" provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer."]]> 1153851 7 1141344 7 1 2008 The Big Switch: Our New Digital Destiny total:199|5:35|4:89|3:57|2:17|1:1| 199 737 558 54 564817 3.72 201 54 46718144 1052384 3283304 0393333949 9780393333947 6 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3283304.The_Big_Switch_Rewiring_the_World_from_Edison_to_Google 3.88 26 "Future Shock for the Web-apps era....Compulsively readable—for nontechies, too."—Fast Company

Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.

"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."—L. Gordon Crovitz, Wall Street Journal]]> 2008 3 0 true Wed Feb 18 00:00:00 -0800 2009 Tue Feb 17 23:57:31 -0800 2009 Wed Feb 18 00:19:08 -0800 2009
This is important because people can leverage their ideas even more now. A single man now has access to huge resources that he can purchase on a usage b...more...]]> 55692940 1068763 6423235 3 http://photo.goodreads.com/books/1240625284m/6423235.jpg http://photo.goodreads.com/books/1240625284s/6423235.jpg http://www.goodreads.com/book/show/6423235-the-big-switch 4.00 6
From the software business to the newspaper business, from job creation to community formation, from national defense to personal identity, "The Big Switch" provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer."]]> 2008 4 0 false Wed May 13 00:00:00 -0700 2009 Mon May 11 12:22:05 -0700 2009 Wed May 13 12:12:05 -0700 2009
Carr uses the ele...more...]]> 81050296 2804379 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.65 165 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 2 0 false Fri Dec 18 00:00:00 -0800 2009 Mon Dec 14 21:42:25 -0800 2009 Sun Dec 20 15:37:35 -0800 2009 more...]]> 63448688 226812 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Wed Jul 01 00:00:00 -0700 2009 Tue Jul 14 10:22:54 -0700 2009 Wed Jul 22 15:59:08 -0700 2009 more...]]> 42336638 843951 6080315 8577750663 9788577750665 1 http://photo.goodreads.com/books/1231424350m/6080315.jpg http://photo.goodreads.com/books/1231424350s/6080315.jpg http://www.goodreads.com/book/show/6080315.A_Grande_Mudan_a 4.00 1 2008 4 0 false Sat Nov 01 00:00:00 -0700 2008 Thu Jan 08 06:24:28 -0800 2009 Thu Jan 08 06:31:30 -0800 2009
Mas o livro merece ser lido por todos que acompanham as mudanças que a internet está passando recentemente, sobretudo com a presença maciça do google na vida de todos os ...more...]]> 45940274 1996679 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 3 0 false Thu Dec 04 00:00:00 -0800 2008 Tue Feb 10 10:34:08 -0800 2009 Tue Feb 10 10:38:14 -0800 2009 more...]]> 35320588 271043 3283304 0393333949 9780393333947 6 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3283304.The_Big_Switch_Rewiring_the_World_from_Edison_to_Google 3.70 199 "Future Shock for the Web-apps era....Compulsively readable—for nontechies, too."—Fast Company

Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.

"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."—L. Gordon Crovitz, Wall Street Journal]]> 2008 4 0 false Wed Oct 01 00:00:00 -0700 2008 Tue Oct 14 16:11:52 -0700 2008 Tue Oct 14 16:29:01 -0700 2008 more...]]> 32125311 434392 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Fri Sep 05 00:00:00 -0700 2008 Fri Sep 05 15:56:01 -0700 2008 Fri Sep 05 16:42:47 -0700 2008 more...]]> 31510342 1475045 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Fri Jan 04 00:00:00 -0800 2008 Fri Aug 29 06:29:37 -0700 2008 Tue Oct 14 03:10:24 -0700 2008
Carr compares the recent develo...more...]]> 21093661 935430 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Tue Apr 01 00:00:00 -0700 2008 Sun Apr 27 09:14:43 -0700 2008 Sun Apr 27 09:24:41 -0700 2008 Carr's breezy little "The Big Switch" discusses the evolving...more...]]> 19958381 76014 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 3 0 false Sun Apr 13 00:00:00 -0700 2008 Fri Apr 11 13:59:15 -0700 2008 Sun Apr 13 11:00:41 -0700 2008 more...]]> 11298118 727106 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 3 0 false Thu Jul 17 00:00:00 -0700 2008 Sun Dec 30 16:07:41 -0800 2007 Thu Jul 17 10:27:54 -0700 2008 more...]]> 66831739 2075717 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 3 0 false Sun Aug 09 00:00:00 -0700 2009 Mon Aug 10 07:52:05 -0700 2009 Mon Aug 10 07:53:13 -0700 2009 more...]]> 42030146 1870484 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Tue Jan 20 00:00:00 -0800 2009 Mon Jan 05 17:45:45 -0800 2009 Wed Jan 21 16:58:30 -0800 2009 more...]]> 40684539 1631551 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 3 0 false Tue Dec 23 00:00:00 -0800 2008 Mon Dec 22 11:16:12 -0800 2008 Tue Dec 23 18:57:47 -0800 2008 1 more...]]> 42851026 1901158 3283304 0393333949 9780393333947 6 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3283304.The_Big_Switch_Rewiring_the_World_from_Edison_to_Google 3.70 199 "Future Shock for the Web-apps era....Compulsively readable—for nontechies, too."—Fast Company

Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.

"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."—L. Gordon Crovitz, Wall Street Journal]]> 2008 3 0 false Thu Jan 01 00:00:00 -0800 2009 Mon Jan 12 18:45:01 -0800 2009 Mon Jan 12 18:57:06 -0800 2009 more...]]> 25882489 664359 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Sun Jun 29 21:43:56 -0700 2008 Sun Jun 29 22:01:41 -0700 2008 more...]]> 12320863 412317 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 5 0 false Tue Jan 01 00:00:00 -0800 2008 Sat Jan 12 07:53:40 -0800 2008 Sun Jan 27 17:43:41 -0800 2008 artificial intelligence is concise and easy reading and yet remarkably detailed. Add ...more...]]> 79327067 631269 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 4 0 false Sun Dec 20 00:00:00 -0800 2009 Sun Nov 29 15:20:24 -0800 2009 Sun Dec 20 08:30:17 -0800 2009
It was an interesting discussion of where we have been and where we might be going. The consequen...more...]]> 44757701 1944849 1153851 0393062287 9780393062281 44 http://photo.goodreads.com/books/1181444037m/1153851.jpg http://photo.goodreads.com/books/1181444037s/1153851.jpg http://www.goodreads.com/book/show/1153851.The_Big_Switch_Our_New_Digital_Destiny 3.70 199 An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.]]> 2008 5 0 false Thu Jan 29 09:56:01 -0800 2009 Thu Jan 29 10:01:49 -0800 2009 wwww.roughtype.com ]]> 8 http://www.goodreads.com/book_link/follow/8?book_id=6423235