false http://photo.goodreads.com/books/1176652737m/641604.jpg 641604 7 You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. <br><br> What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? <br><br> Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. <br><br> Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. <br><br> In <i>Purple Cow</i>, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. 155235 5 2003 Purple Cow: Transform Your Business by Being Remarkable total:725|5:208|4:259|3:221|2:33|1:4| 725 2809 1171 114 4 1 false false Sun Jul 01 00:00:00 -0700 2007 Thu Aug 23 13:09:06 -0700 2007 Thu Aug 23 20:21:16 -0700 2007 more...]]> 5 0 false false Tue Jan 01 00:00:00 -0800 2008 Mon Jan 05 20:27:32 -0800 2009 Mon Jan 05 20:28:32 -0800 2009 more...]]> 5 0 false false Tue Oct 27 00:00:00 -0700 2009 Sun Oct 25 11:51:01 -0700 2009 Wed Oct 28 10:02:25 -0700 2009 more...]]> 5 0 false true Thu Jul 30 00:00:00 -0700 2009 Wed Jul 22 11:34:25 -0700 2009 Fri Jul 31 07:39:01 -0700 2009 1
Godin strongly believes that your brand or product NEEDS to be a "purple cow"...it needs to be REMARKABLE! You can't ju...more...]]> 3 0 false false Tue Aug 25 00:00:00 -0700 2009 Tue Aug 04 01:20:58 -0700 2009 Tue Aug 25 22:19:05 -0700 2009 1 The Black Swan, by Nassim Nicholas Taleb...more...]]> 5 1 false false Fri Dec 01 00:00:00 -0800 2006 Sun Jun 03 17:07:08 -0700 2007 Sun Jun 03 17:08:58 -0700 2007 3 0 false false Fri Sep 04 00:00:00 -0700 2009 Thu Sep 03 07:18:24 -0700 2009 Fri Sep 04 07:34:16 -0700 2009 more...]]> 5 0 false false Thu Jan 01 00:00:00 -0800 2009 Fri Jan 23 09:09:07 -0800 2009 Fri Jan 30 11:15:41 -0800 2009 more...]]> 4 0 false false Wed Jul 22 00:00:00 -0700 2009 Tue Jun 30 09:15:06 -0700 2009 Fri Jul 24 08:23:15 -0700 2009 more...]]> 4 0 false false Fri May 01 00:00:00 -0700 2009 Tue Feb 24 07:26:38 -0800 2009 Wed May 20 15:47:02 -0700 2009 more...]]> 5 0 false false Tue Jan 01 00:00:00 -0800 2008 Sat Jan 10 11:18:52 -0800 2009 Tue Jan 20 14:14:29 -0800 2009

"I loved the concept...You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. "

We drive every day by the highway...with cows. We no longer see them...Now, if there was a purple one...!?

Al...more...]]> 2 0 false false Wed Jul 22 00:00:00 -0700 2009 Thu Jul 16 15:00:35 -0700 2009 Wed Jul 22 07:38:40 -0700 2009 more...]]> 4 0 false false Wed Jun 10 00:00:00 -0700 2009 Mon Jun 15 03:57:49 -0700 2009 Mon Jun 15 03:59:44 -0700 2009 more...]]> 3 0 false false Tue Feb 17 00:00:00 -0800 2009 Wed Feb 18 11:09:12 -0800 2009 Wed Feb 18 11:11:20 -0800 2009 more...]]> 4 0 false false Sun Dec 14 00:00:00 -0800 2008 Mon Dec 15 07:57:49 -0800 2008 Mon Dec 15 07:59:30 -0800 2008 4 0 false false Mon May 25 00:00:00 -0700 2009 Mon May 25 18:49:39 -0700 2009 Mon May 25 18:51:11 -0700 2009 5 0 false false Tue Jan 27 20:04:34 -0800 2009 Tue Jan 27 20:07:07 -0800 2009 4 0 false false Wed Jun 17 00:00:00 -0700 2009 Wed Jun 10 16:17:09 -0700 2009 Wed Jun 17 17:05:54 -0700 2009 more...]]> 3 0 false false Sat Dec 27 00:00:00 -0800 2008 Tue Dec 30 10:37:09 -0800 2008 Tue Dec 30 10:37:09 -0800 2008 ]]> 4 0 false false Mon Jan 19 00:00:00 -0800 2009 Sun Mar 22 06:43:43 -0700 2009 Sun Mar 22 06:43:43 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=641604