Goodreads helps you keep track of books you want to read.
Start by marking “Purple Cow: Transform Your Business by Being Remarkable” as Want to Read:
Purple Cow: Transform Your Business by Being Remarkable
Enlarge cover
Rate this book
Clear rating
Open Preview

Purple Cow: Transform Your Business by Being Remarkable

3.86  ·  Rating Details  ·  18,338 Ratings  ·  703 Reviews
The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving b
...more
Hardcover, 160 pages
Published May 12th 2003 by Portfolio Hardcover (first published 2002)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
How to Win Friends and Influence People by Dale CarnegieThe 7 Habits of Highly Effective People by Stephen R. CoveyThink and Grow Rich by Napoleon HillGood to Great by James C. CollinsGetting Things Done by David Allen
Best Business Books
18th out of 544 books — 992 voters
Rich Dad, Poor Dad by Robert T. KiyosakiThe 7 Habits of Highly Effective People by Stephen R. CoveyThink and Grow Rich by Napoleon HillHow to Win Friends and Influence People by Dale CarnegieElegant Entrepreneur by Danielle   Tate
Best Books For Beginning Entrepreneurs
21st out of 244 books — 369 voters


More lists with this book...

Community Reviews

(showing 1-30 of 3,000)
filter  |  sort: default (?)  |  Rating Details
Catherine
Mar 01, 2011 Catherine rated it really liked it
I'm being kind with a 4 star rating. While it's a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn't as effective as it was 10 years ago, marketing doesn't guarantee you'll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It's not even print vs. digital. It's the remarkable vs. the unremarkable.

After reading The Dip (also by Seth Godin), I thought this one
...more
Ahmad
Dec 25, 2010 Ahmad rated it it was amazing
This book is really a Purple Cow :) !

In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.

He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.

A LOT of good advices with evidence and study cases in this book.

I totally recommend it for people interested in business, sales and marketing.
Shreerang
Jul 28, 2013 Shreerang rated it did not like it
Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.

Unfortunately, I have no idea how.

And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to b
...more
Aaron Maurer
Jul 16, 2013 Aaron Maurer added it
Shelves: 2013
This post started out as a book review for Seth Godin's book Purple Cow, but morphed into something much more. If you have read Purple Cow, then this post will resonate. If you have not read Purple Cow, then read this post and then go read the book.

This book is over 10 years old and yet it still speaks to me on many levels. Like all the other marketing business books I have read this summer I read the material through the lens of education. Instead of worrying about how to make money, I read the
...more
Gisela Hausmann
Jun 14, 2015 Gisela Hausmann rated it it was amazing  ·  review of another edition
Shelves: marketing
Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. And with that Godin proves the his “Purple Cow” is a purple cow in itself. Marketing books are supposed to talk about campaigns, analyze data, show proven ways. Godin does the opposite. He invites the reader to go for the unknown, the things that have not been done before. The most important factors being, “don’t try to target everyone. - - The mass market is dead. - -The mass product is unremarkable. - - Nobody ...more
Zacharia
Jul 07, 2013 Zacharia rated it really liked it
This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.

As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bound
...more
David Yeo
Aug 23, 2007 David Yeo rated it really liked it  ·  review of another edition
Shelves:
Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. He reasons t ...more
ReD
May 17, 2013 ReD rated it did not like it
An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.

Let me summerize the book in a few sentences:

MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.
FOR STUFF TO SELL IT HAS TO BE AWESOME.
IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.
YOU WILL FAIL.
KEEP TRYING.

Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
Alain Burrese
Dec 22, 2014 Alain Burrese rated it really liked it
I really liked “Purple Cow: Transform Your Business By Being Remarkable” by Seth Godin. It's a simple book with a powerful message supported by examples. Godin is right on the money with trying to get people to change the way they think about business and marketing. That's the key to this book, it gets you to think a different way. The tried and true marketing strategies of years gone by just don't work like they once did. If you really want your business to thrive, you must discover your own Pu ...more
Micah Elliott
Jan 05, 2009 Micah Elliott rated it it was amazing
At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.

Contrary to the most popular review here (quite negative) calling this book an unnecessarily expanded essay, I would argue that Godin covers a lot
...more
Lynn
Nov 08, 2011 Lynn rated it really liked it
Shelves: kindle, business
I have literally had this book on my book shelf for years, and I'm glad to finally be able to say that I read it! If you are looking for the "how" behind making a Purple Cow, you may be disappointed. This book only introduces the idea and explains the "why" behind it. Looking briefly through the reviews here, I feel the people that found the book unsatisfying were looking for a how to guide. I plan to read Free Prize Inside soon, which boasts on the cover that it will tell you "How to make a Pur ...more
Devika
Dec 15, 2015 Devika rated it did not like it
Godin is rambling on and on till page 30 about the same thing- how marketing doesn't work too well anymore and one might has well create a product that itself has a talking point (hence the purple cow). He literally need two pages for that, considering that 1.5 out of these 2 pages could have been short examples.

Horribly written and a true test of patience. Godin could hire a better writer to do his bidding instead. He surely lacks the purple cow-esque writing talent.
Amanda Young
Jan 19, 2013 Amanda Young rated it liked it
I'd probably give this 3.5 stars. Good business book, some wonderful points, and definite food for thought for any entrepreneur. Main idea: Even being a "very good" business is bad - businesses/products have to be REMARKABLE to succeed.

My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amo
...more
Tarek Amr
Nov 05, 2013 Tarek Amr rated it it was ok
I like Seth's blog and books, this one too is not bad, but very repetitive. I got a bit bored reading it. May be I am too late to read it now, hence, the boredom. The book itself and its message are not a purple cow to me anymore.
TarasProkopyuk
Автор приводит множество аргументов в пользу того чтобы владельцы и руководство компаний по другому посмотрели на маркетинговую политику и существенно выделили свои продукты, услуги или сервис. Отсюда и название данной книги.

Годин предлагает сделать вашим конкурентным преимуществом яркое выделение среди множества ваших конкурентов. Конечно же автором приведено десятки фактов и кейсов с опыта многих других компаний мира. Среди них не только компании корпорации и крупный бизнес, но также и средний
...more
Scott Haraburda
Mar 02, 2013 Scott Haraburda rated it liked it
This was an interesting book that many people I know recommended to me. It has an interesting cover, with a remarkable background of a purple and white cow design. The author states that most products today are boring, quickly forgotten by customers. What we need is a product that people remember and will talk about it. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. That’s because products are like cows; they’re either remarka ...more
Loy Machedo
Jun 17, 2012 Loy Machedo rated it liked it
Loy Machedo’s Book Review - Purple Cow by Seth Godin

I have ardently become a fan of Seth Godin. It may his brash style of writing, his unique branding strategy of being the Rebel Marketing Guru or his bald head and over-sized glasses (I also purchased a pair) that has made me a fan of his. So that made me purchase ‘Purple Cow’.

The strange fact of the matter is this – I had seen the book many a times while shopping for new books. But I never thought I would ever want to read it. I mean, I picked
...more
Zoubir
Jan 02, 2016 Zoubir rated it it was amazing
Shelves: seth-godin, marketing
كالعادة سيث غودن يبدع.
الكتاب يتحدث عن موت التسويق الأعمى (أو القصف العشوائي) اللذي كان يستهدف الجميع عبر الوسائط التقليدية مثل التلفاز, و الذي كانت من خلاله الشركات تحاول صنع منتوجات تعجب الجميع. أصبحنا اليوم (لم يتغيّر الكثير منذ كتابة الكتاب في 2003 سوى ترتيب الشركات حسب قيمتها التي استشهد بها الكاتب) لا نبالي بمشاهدة الاعلانات و لا حتى التلفزيون (مثلا لا أشاهد التلفزيون منذ 11 سنة) , فهي مزعجة و في أغلب الاحيان لا تههمنا, تماما مثل البقرة البنية التي لا نلتفت لنراها, و لكن (كما في عنوان الكتا
...more
Satyaki Mitra
This book provides a lot of valuable insights into the changing dynamics of modern marketing, the central idea of this book is premised on two main concepts, one is creating remarkable products instead of wasting millions of bucks on conventional forms of advertising, and the other is integrating design with marketing, the conjunction of both the author believes can lead to a path of sustainable growth for a company and it's products. The author has termed such path-breaking and remarkable produ ...more
Mohammad S. Jaber

الفكرة الأساسية مستوحاه من اسم الكتاب، البقرة البنفسجية .. بحكيلك أن أي بقرة لونها أسود وأبيض ممكن تشوفها ما رح تلفت انتباهك، لأنها شيء عادي، واعتيادي، ومما اعتاد الناس على رؤيته، وما فيها شيء يُميزها .. ولكن عندما ترى بقرة لونها بنفسجي؟ ستترك أثرها ليبقى مخلداً عندك طيلة حياتك، مما سيجعلها شيء remarkable .. غير تقيليدي، ما فيه منه!

الكتاب كُتب في الـ Business، والإسقاط الأساسي للفكرة يكون على الـ Products الريادية .. وكيف تعمل product يكون remarkable .. وذلك حتى يسوّق نفسه بنفسه بدون الحاجة إلى
...more
Filipe Lemos
Seth Godin never disappoints me.

Seth Godin is a marketing guru. One of his strong points is that he writes a book every year (I mean every single year). And he's been doing this since 1999!!!

He says it doesn't matter if the book is great or just ok, as long has he keeps writing, he will eventually find something to WOW us: he's own purple cow.

In my humble opinion, I believe he did that with Linchpin. But it's fun to look back and see how he master theory evolved.

Purple cow is vintage Godin: stra
...more
Nino
Mar 21, 2016 Nino rated it really liked it
The book is very enjoyable to read and gives interesting insights about various brands and analyses their actions in marketing. The concept of purple cow and remarkable products is also motivational.
Haider Al-Mosawi
Apr 07, 2011 Haider Al-Mosawi rated it it was amazing
The message of this book is very simple: Be remarkable.

It's full of stories of how companies achieved success by choosing to be different and offer products, services and a customer experience their competitors (if they had any) were too afraid to try out.

All cows look the same, and with time they become boring to look at and talk about. But a Purple Cow stands out and generates a buzz.

Companies in today's world need to invest in creating Purple Cows that help them grab attention in a world wher
...more
Wendi Mitchell
Jul 23, 2012 Wendi Mitchell rated it it was amazing
On a road trip with my husband, we purchased this book (based on multiple recommendations) on my Kindle Fire. I read the entire book out loud to him while we drove from Kentucky to Michigan and back again. We've been making purple cow comments ever since. This book helped us, as business owners, to determine what we were doing right in our business, and identified some areas on which we may need to improve. Wonderful book that I'd highly recommend to anyone wanting to imrpove their situation in ...more
Santhosh
Jul 06, 2015 Santhosh rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Sam Erickson
Feb 26, 2016 Sam Erickson rated it really liked it
I greatly enjoyed how concise this book was in getting the point across (yes, I believe 160 pages is concise for a marketing book). The idea that being unique and proving something novel is necessary in today's market over saturated with products. Seth Godin hit the nail on the head with just the right amount of hyperbole (fitting for the book).
Purple Cow stays true to the theme I'm beginning to have made clearer and clearer for modern marketing: we've adapted to circumvent advertising, and tun
...more
Vilnis Auzāns
Read several years later then needed to read. Didn't get the same impulse as from Linchpin.
Avolyn Fisher
Sep 08, 2011 Avolyn Fisher rated it really liked it  ·  review of another edition
very interesting. I don't have much criticism, only wish it could lay out how. But I understand that there are infinite ways to go about creating a purple cow and no fool proof guaranteed way to go about doing so.

A bit funny to see Apple listed as the 50th most valuable brand of 2002 just barely beating out xerox and 30 places behind gilette. But of course who could have predicted that they would have been worth 70 billion in cash 9 years later.

Overall a good book and an enjoyable/informative re
...more
Mary Lou
Feb 18, 2016 Mary Lou rated it it was amazing
Every so often a book comes along that seems to reframe people’s thinking, producing multiple “aha’s” of insight. Purple Cow is such a book. It is written in a beguilingly simple manner- being what those of us who are voracious readers call “a quick read.” But don’t be deceived by its simplicity and small size. It packs a powerful punch and needs to be thoroughly digested by people across the entire vocational spectrum. Seth Godin is a business guru with an international following on his blog an ...more
Moayad
Aug 02, 2015 Moayad rated it liked it
A very short book.

Interesting concept on the new marketing changes from mass marketing to micro targeted marketing in this age of indulged and opinionated customers that are hard to please and ignore ads.

Simple and somehow trivial concept but not easy to implement in reality.

The book is not new but it mentions an example that is relevant here about Nokia. It seems that at the time of writing this book the iPhone wasn't released yet, so Nokia is the market leader. Seth admires Nokia attempt at
...more
« previous 1 3 4 5 6 7 8 9 99 100 next »
topics  posts  views  last activity   
FULL Creative Lib...: Purple Cow 1 5 Mar 05, 2014 11:15AM  
My Latest Collaborative Book 1 4 May 05, 2013 09:40AM  
  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
  • Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
  • Re-Imagine!: Business Excellence in a Disruptive Age
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
  • The Cluetrain Manifesto
  • Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
  • Creating Customer Evangelists
  • Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  • Love Is the Killer App: How to Win Business and Influence Friends
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • Career Renegade: How to Make a Great Living Doing What You Love
  • Crush It!: Why Now Is the Time to Cash In on Your Passion
  • The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management
  • Unmarketing: Stop Marketing. Start Engaging.
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
  • Selling the Invisible: A Field Guide to Modern Marketing
  • Word of Mouth Marketing: How Smart Companies Get People Talking
  • Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
1791
Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
...more
More about Seth Godin...

Share This Book



“THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT.” 0 likes
“Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.” 0 likes
More quotes…