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Purple Cow: Transform Your Business by Being Remarkable

3.86 of 5 stars 3.86  ·  rating details  ·  15,388 ratings  ·  587 reviews
The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving b
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Hardcover, 160 pages
Published May 12th 2003 by Portfolio Hardcover (first published 2002)
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Community Reviews

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Catherine
I'm being kind with a 4 star rating. While it's a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn't as effective as it was 10 years ago, marketing doesn't guarantee you'll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It's not even print vs. digital. It's the remarkable vs. the unremarkable.

After reading The Dip (also by Seth Godin), I thought this one
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Ahmad
This book is really a Purple Cow :) !

In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.

He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.

A LOT of good advices with evidence and study cases in this book.

I totally recommend it for people interested in business, sales and marketing.
Aaron Maurer
Jul 16, 2013 Aaron Maurer added it
Shelves: 2013
This post started out as a book review for Seth Godin's book Purple Cow, but morphed into something much more. If you have read Purple Cow, then this post will resonate. If you have not read Purple Cow, then read this post and then go read the book.

This book is over 10 years old and yet it still speaks to me on many levels. Like all the other marketing business books I have read this summer I read the material through the lens of education. Instead of worrying about how to make money, I read the
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David Yeo
Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. He reasons t ...more
Shreerang
Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.

Unfortunately, I have no idea how.

And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to b
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Zacharia Lorenz
This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.

As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bound
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Prateek
Purple Cow is a book that teaches you that in today's competitive arena, "good enough" doesn't cut it.

Filled with numerous case studies, the book offers ideas and insights that will resonate with anyone that has an interest in business. The book talks largely about marketing and its role as to how it should be be more than just buying ads, screen time or launching a product that pleases everyone.

Some of the lessons from the book are applicable not just with professional goals, but can also b
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Alain Burrese
I really liked “Purple Cow: Transform Your Business By Being Remarkable” by Seth Godin. It's a simple book with a powerful message supported by examples. Godin is right on the money with trying to get people to change the way they think about business and marketing. That's the key to this book, it gets you to think a different way. The tried and true marketing strategies of years gone by just don't work like they once did. If you really want your business to thrive, you must discover your own Pu ...more
Tarek Amr
I like Seth's blog and books, this one too is not bad, but very repetitive. I got a bit bored reading it. May be I am too late to read it now, hence, the boredom. The book itself and its message are not a purple cow to me anymore.
Satyaki Mitra
This book provides a lot of valuable insights into the changing dynamics of modern marketing, the book's premise is centred on creating remarkable products instead of wasting millions of dollars on conventional forms of advertising, and integrating design with marketing, the conjunction of which can lead to sustainable growth for a company. The author has termed such remarkable products as Purple Cows, and throughout the book has provided cases of companies with such remarkable product or servic ...more
TarasProkopyuk
Автор приводит множество аргументов в пользу того чтобы владельцы и руководство компаний по другому посмотрели на маркетинговую политику и существенно выделили свои продукты, услуги или сервис. Отсюда и название данной книги.

Годин предлагает сделать вашим конкурентным преимуществом яркое выделение среди множества ваших конкурентов. Конечно же автором приведено десятки фактов и кейсов с опыта многих других компаний мира. Среди них не только компании корпорации и крупный бизнес, но также и средний
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Micah Elliott
At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.

Contrary to the most popular review here (quite negative) calling this book an unnecessarily expanded essay, I would argue that Godin covers a lot
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Scott Haraburda
This was an interesting book that many people I know recommended to me. It has an interesting cover, with a remarkable background of a purple and white cow design. The author states that most products today are boring, quickly forgotten by customers. What we need is a product that people remember and will talk about it. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. That’s because products are like cows; they’re either remarka ...more
Lynn
I have literally had this book on my book shelf for years, and I'm glad to finally be able to say that I read it! If you are looking for the "how" behind making a Purple Cow, you may be disappointed. This book only introduces the idea and explains the "why" behind it. Looking briefly through the reviews here, I feel the people that found the book unsatisfying were looking for a how to guide. I plan to read Free Prize Inside soon, which boasts on the cover that it will tell you "How to make a Pur ...more
Loy Machedo
Loy Machedo’s Book Review - Purple Cow by Seth Godin

I have ardently become a fan of Seth Godin. It may his brash style of writing, his unique branding strategy of being the Rebel Marketing Guru or his bald head and over-sized glasses (I also purchased a pair) that has made me a fan of his. So that made me purchase ‘Purple Cow’.

The strange fact of the matter is this – I had seen the book many a times while shopping for new books. But I never thought I would ever want to read it. I mean, I picked
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Anthony Tenaglier
Be different. Make a purple cow. Cows are boring, but a purple one isn't. Make a good purple cow in your business or a product, and you can milk the profits.
Jose Amezcua
Seth Godin spoke about to be remarkable. If we saw something new is so good for us but in a few time, it will be "normal". You need to be remarkable, to be purple.
Aaron Wolfson
This book is a marketing and business classic that's still reverberating 11 years later.

The idea is so simple: a new product can't rely on traditional advertising to succeed anymore. It has to be worth talking about.

Remarkable, like a purple cow. Something that's not like the rest of what's out there.

Note that this doesn't mean better, exactly, though that helps. It just means "worth remarking about." Spreadable. Something you can't wait to tell your friends (and random strangers) about.

Of cours
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Filipe Lemos
Seth Godin never disappoints me.

Seth Godin is a marketing guru. One of his strong points is that he writes a book every year (I mean every single year). And he's been doing this since 1999!!!

He says it doesn't matter if the book is great or just ok, as long has he keeps writing, he will eventually find something to WOW us: he's own purple cow.

In my humble opinion, I believe he did that with Linchpin. But it's fun to look back and see how he master theory evolved.

Purple cow is vintage Godin: stra
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Amanda Young
I'd probably give this 3.5 stars. Good business book, some wonderful points, and definite food for thought for any entrepreneur. Main idea: Even being a "very good" business is bad - businesses/products have to be REMARKABLE to succeed.

My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amo
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Haider Al-Mosawi
The message of this book is very simple: Be remarkable.

It's full of stories of how companies achieved success by choosing to be different and offer products, services and a customer experience their competitors (if they had any) were too afraid to try out.

All cows look the same, and with time they become boring to look at and talk about. But a Purple Cow stands out and generates a buzz.

Companies in today's world need to invest in creating Purple Cows that help them grab attention in a world wher
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Wendi Mitchell
On a road trip with my husband, we purchased this book (based on multiple recommendations) on my Kindle Fire. I read the entire book out loud to him while we drove from Kentucky to Michigan and back again. We've been making purple cow comments ever since. This book helped us, as business owners, to determine what we were doing right in our business, and identified some areas on which we may need to improve. Wonderful book that I'd highly recommend to anyone wanting to imrpove their situation in ...more
Daniel Vlas
Mult mai mult mă așteptam de la această carte...
Avolyn Fisher
very interesting. I don't have much criticism, only wish it could lay out how. But I understand that there are infinite ways to go about creating a purple cow and no fool proof guaranteed way to go about doing so.

A bit funny to see Apple listed as the 50th most valuable brand of 2002 just barely beating out xerox and 30 places behind gilette. But of course who could have predicted that they would have been worth 70 billion in cash 9 years later.

Overall a good book and an enjoyable/informative re
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Mel
I was really surprised to like this book, at first I was confused about the title and how this could be related to business, but in the end that was so much enjoyable and teaching.

(view spoiler)
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Mac
A very light but significant read. Finished it in one sitting because the idea was very simple, yet underutilized, and the book is only 160 pages long. I'm gradually becoming a fan of Seth Godin ever since I finished the marvelous All Marketers are Liars. As an online entrepreneur, I find his work very informative that just makes sense. A lot of the stuff he puts out seems to be common sense, but common sense is not common, and I'm glad that his justifications to his ideas are clearly laid out i ...more
Gwendoline Van
The Purple Cow is pretty straightforward -- make remarkable products. If it's not remarkable, don't make it. If it's safe, don't make it. If it's vetted by a select focus group and by committee, don't make it. If it pushes the edges, make it. If it's stellar, different, noteworthy, passionate, and responds to a need people didn't even know they had, make it.

The old adage of "just throw a huge marketing budget at it" won't work. People are savvy. It's better to try 10 small launches than to put
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Daianara
I picked this as a fast read on marketing strategy and ended up spending 4 or 5 days trying to reach the end. The book is full of platitudes, the main message is to have a remarkable product, don't keep all your eggs in one basket, conventional media is dead from a marketing point of view and, if you currently have a cash (purple) cow, milk it for all it's got whilst searching for the next one. Easier said than done.
I like the message about not being boring though.
ReD
An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.

Let me summerize the book in a few sentences:

MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.
FOR STUFF TO SELL IT HAS TO BE AWESOME.
IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.
YOU WILL FAIL.
KEEP TRYING.

Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
Lana Cook
Read this book in half a day - Seth takes the advertising world as you know it and twists it into something that is much more realistic of now, today. Not yesterday or what worked for businesses 20 years ago. He is edgy, no nonsense and provocative in his advice and opinions. Once you start this book it is very hard to put down and the ideas in it become part of your worldview and mindset if you are open to and believe what he is presenting in the book. LOVE THIS BOOK!
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
...more
More about Seth Godin...
Linchpin: Are You Indispensable? Tribes: We Need You to Lead Us The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Permission Marketing: Turning Strangers Into Friends And Friends Into Customers All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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“Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.” 0 likes
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