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Purple Cow: Transform Your Business by Being Remarkable

3.85 of 5 stars 3.85  ·  rating details  ·  16,922 ratings  ·  643 reviews
The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving b
Hardcover, 160 pages
Published May 12th 2003 by Portfolio Hardcover (first published 2002)
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I'm being kind with a 4 star rating. While it's a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn't as effective as it was 10 years ago, marketing doesn't guarantee you'll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It's not even print vs. digital. It's the remarkable vs. the unremarkable.

After reading The Dip (also by Seth Godin), I thought this one
This book is really a Purple Cow :) !

In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.

He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.

A LOT of good advices with evidence and study cases in this book.

I totally recommend it for people interested in business, sales and marketing.
Aaron Maurer
Jul 16, 2013 Aaron Maurer added it
Shelves: 2013
This post started out as a book review for Seth Godin's book Purple Cow, but morphed into something much more. If you have read Purple Cow, then this post will resonate. If you have not read Purple Cow, then read this post and then go read the book.

This book is over 10 years old and yet it still speaks to me on many levels. Like all the other marketing business books I have read this summer I read the material through the lens of education. Instead of worrying about how to make money, I read the
Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.

Unfortunately, I have no idea how.

And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to b
Gisela Hausmann
Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. And with that Godin proves the his “Purple Cow” is a purple cow in itself. Marketing books are supposed to talk about campaigns, analyze data, show proven ways. Godin does the opposite. He invites the reader to go for the unknown, the things that have not been done before. The most important factors being, “don’t try to target everyone. - - The mass market is dead. - -The mass product is unremarkable. - - Nobody ...more
Zacharia Lorenz
This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.

As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bound
David Yeo
Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. He reasons t ...more
Alain Burrese
I really liked “Purple Cow: Transform Your Business By Being Remarkable” by Seth Godin. It's a simple book with a powerful message supported by examples. Godin is right on the money with trying to get people to change the way they think about business and marketing. That's the key to this book, it gets you to think a different way. The tried and true marketing strategies of years gone by just don't work like they once did. If you really want your business to thrive, you must discover your own Pu ...more
Micah Elliott
At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.

Contrary to the most popular review here (quite negative) calling this book an unnecessarily expanded essay, I would argue that Godin covers a lot
I have literally had this book on my book shelf for years, and I'm glad to finally be able to say that I read it! If you are looking for the "how" behind making a Purple Cow, you may be disappointed. This book only introduces the idea and explains the "why" behind it. Looking briefly through the reviews here, I feel the people that found the book unsatisfying were looking for a how to guide. I plan to read Free Prize Inside soon, which boasts on the cover that it will tell you "How to make a Pur ...more
Purple Cow is a book that teaches you that in today's competitive arena, "good enough" doesn't cut it.

Filled with numerous case studies, the book offers ideas and insights that will resonate with anyone that has an interest in business. The book talks largely about marketing and its role as to how it should be be more than just buying ads, screen time or launching a product that pleases everyone.

Some of the lessons from the book are applicable not just with professional goals, but can also b
Amanda Young
I'd probably give this 3.5 stars. Good business book, some wonderful points, and definite food for thought for any entrepreneur. Main idea: Even being a "very good" business is bad - businesses/products have to be REMARKABLE to succeed.

My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amo
Tarek Amr
I like Seth's blog and books, this one too is not bad, but very repetitive. I got a bit bored reading it. May be I am too late to read it now, hence, the boredom. The book itself and its message are not a purple cow to me anymore.
Автор приводит множество аргументов в пользу того чтобы владельцы и руководство компаний по другому посмотрели на маркетинговую политику и существенно выделили свои продукты, услуги или сервис. Отсюда и название данной книги.

Годин предлагает сделать вашим конкурентным преимуществом яркое выделение среди множества ваших конкурентов. Конечно же автором приведено десятки фактов и кейсов с опыта многих других компаний мира. Среди них не только компании корпорации и крупный бизнес, но также и средний
Scott Haraburda
This was an interesting book that many people I know recommended to me. It has an interesting cover, with a remarkable background of a purple and white cow design. The author states that most products today are boring, quickly forgotten by customers. What we need is a product that people remember and will talk about it. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. That’s because products are like cows; they’re either remarka ...more
Loy Machedo
Loy Machedo’s Book Review - Purple Cow by Seth Godin

I have ardently become a fan of Seth Godin. It may his brash style of writing, his unique branding strategy of being the Rebel Marketing Guru or his bald head and over-sized glasses (I also purchased a pair) that has made me a fan of his. So that made me purchase ‘Purple Cow’.

The strange fact of the matter is this – I had seen the book many a times while shopping for new books. But I never thought I would ever want to read it. I mean, I picked
Mohammad Aljaber

الفكرة الأساسية مستوحاه من اسم الكتاب، البقرة البنفسجية .. بحكيلك أن أي بقرة لونها أسود وأبيض ممكن تشوفها ما رح تلفت انتباهك، لأنها شيء عادي، واعتيادي، ومما اعتاد الناس على رؤيته، وما فيها شيء يُميزها .. ولكن عندما ترى بقرة لونها بنفسجي؟ ستترك أثرها ليبقى مخلداً عندك طيلة حياتك، مما سيجعلها شيء remarkable .. غير تقيليدي، ما فيه منه!

الكتاب كُتب في الـ Business، والإسقاط الأساسي للفكرة يكون على الـ Products الريادية .. وكيف تعمل product يكون remarkable .. وذلك حتى يسوّق نفسه بنفسه بدون الحاجة إلى
Satyaki Mitra
This book provides a lot of valuable insights into the changing dynamics of modern marketing, the book is premised on the concept creating remarkable products instead of wasting millions of dollars on conventional forms of advertising, and integrating design with marketing, the conjunction of which can lead to sustainable growth for a company. The author has termed such remarkable products as Purple Cows, and throughout the book has provided cases of companies with such remarkable product or ser ...more
Aaron Wolfson
This book is a marketing and business classic that's still reverberating 11 years later.

The idea is so simple: a new product can't rely on traditional advertising to succeed anymore. It has to be worth talking about.

Remarkable, like a purple cow. Something that's not like the rest of what's out there.

Note that this doesn't mean better, exactly, though that helps. It just means "worth remarking about." Spreadable. Something you can't wait to tell your friends (and random strangers) about.

Of cours
Filipe Lemos
Seth Godin never disappoints me.

Seth Godin is a marketing guru. One of his strong points is that he writes a book every year (I mean every single year). And he's been doing this since 1999!!!

He says it doesn't matter if the book is great or just ok, as long has he keeps writing, he will eventually find something to WOW us: he's own purple cow.

In my humble opinion, I believe he did that with Linchpin. But it's fun to look back and see how he master theory evolved.

Purple cow is vintage Godin: stra
Haider Al-Mosawi
The message of this book is very simple: Be remarkable.

It's full of stories of how companies achieved success by choosing to be different and offer products, services and a customer experience their competitors (if they had any) were too afraid to try out.

All cows look the same, and with time they become boring to look at and talk about. But a Purple Cow stands out and generates a buzz.

Companies in today's world need to invest in creating Purple Cows that help them grab attention in a world wher
Wendi Mitchell
On a road trip with my husband, we purchased this book (based on multiple recommendations) on my Kindle Fire. I read the entire book out loud to him while we drove from Kentucky to Michigan and back again. We've been making purple cow comments ever since. This book helped us, as business owners, to determine what we were doing right in our business, and identified some areas on which we may need to improve. Wonderful book that I'd highly recommend to anyone wanting to imrpove their situation in ...more
This review has been hidden because it contains spoilers. To view it, click here.
Avolyn Fisher
very interesting. I don't have much criticism, only wish it could lay out how. But I understand that there are infinite ways to go about creating a purple cow and no fool proof guaranteed way to go about doing so.

A bit funny to see Apple listed as the 50th most valuable brand of 2002 just barely beating out xerox and 30 places behind gilette. But of course who could have predicted that they would have been worth 70 billion in cash 9 years later.

Overall a good book and an enjoyable/informative re
A very short book.

Interesting concept on the new marketing changes from mass marketing to micro targeted marketing in this age of indulged and opinionated customers that are hard to please and ignore ads.

Simple and somehow trivial concept but not easy to implement in reality.

The book is not new but it mentions an example that is relevant here about Nokia. It seems that at the time of writing this book the iPhone wasn't released yet, so Nokia is the market leader. Seth admires Nokia attempt at
Jessica Lu
I got to read this book because my book club (otherwise, I might never pick this book up!). Although this book was a great hit at the time of publishing (2003) and regarded as a must-read book for marketing professionals, I find it rather plain. Maybe I am just not a marketing geek (I am a HR one!)!

In terms of the structure and style of the book, it is probably the worst ever I have read for a long time… The book has no organization, like a chi chat without a logical flow. The main concept repea
I picked this as a fast read on marketing strategy and ended up spending 4 or 5 days trying to reach the end. The book is full of platitudes, the main message is to have a remarkable product, don't keep all your eggs in one basket, conventional media is dead from a marketing point of view and, if you currently have a cash (purple) cow, milk it for all it's got whilst searching for the next one. Easier said than done.
I like the message about not being boring though.
An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.

Let me summerize the book in a few sentences:


Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
Lana Cook
Read this book in half a day - Seth takes the advertising world as you know it and twists it into something that is much more realistic of now, today. Not yesterday or what worked for businesses 20 years ago. He is edgy, no nonsense and provocative in his advice and opinions. Once you start this book it is very hard to put down and the ideas in it become part of your worldview and mindset if you are open to and believe what he is presenting in the book. LOVE THIS BOOK!
April Ziegler
Great business book and a quick read. The main point of this book is that in order to make your business successful, you need to find a way to make it remarkable. To make it stand out and be noticed among all the others out there. While there weren't too many new ideas in this book, it did make me think and sparked some ideas for things that I'd like to implement into my business to make it a little different.
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...

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“Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.” 0 likes
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