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3rd out of 27 books
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14 voters
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Ogilvy on Advertising
by
David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Paperback, 224 pages
Published
March 12th 1985
by Vintage
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If you've ever been interested in working at an ad agency, if you've ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless (McCann Erickson) or the Got Milk campaign (Goodby Silverstein), you must read this book. Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine (the pictures). Ogilvy clearly states the best steps for breaking into the business...more
This is a worthy read for anyone in advertising, marketing, or any creative services field.
Ogilvy was an innovator of modern advertising and his pragmatic approach to creating great ads, running an agency, winning and keeping clients, going global, etc. etc. still hold true almost 30 years after this book was first published.
As I read the book I kept wondering what Ogilvy would have thought of the Internet (or desktop publishing for that matter). As an industry pioneer ...more
Ogilvy was an innovator of modern advertising and his pragmatic approach to creating great ads, running an agency, winning and keeping clients, going global, etc. etc. still hold true almost 30 years after this book was first published.
As I read the book I kept wondering what Ogilvy would have thought of the Internet (or desktop publishing for that matter). As an industry pioneer ...more
wanna know basic knowledge of 'evilish' advertising? this is your bible, written by lord of advertising, spiced-up with outstanding award-winning ads samples. it's a gift from a buddy Dedeng, he got it from Mac909
If you want to have ANYTHING to do with advertising, you must read this book. If you want to have ANYTHING to do with graphic design, you must have something to do with advertising...
Not as a booster, but as a judge of the faithful thought I go back to some chapters of this book whenever I need arises. And I know what Ogilvy his philosophy can answer or touch up the idea of how to proceed. Clearly, since the Ogilvy advertising largely evolved.
Adv projects are thousands of claims from the client and the millions of image transformations before it will be shown to the public. But one thing stay unchanged: the client always count and will count his money. David Ogilvy gi...more
Adv projects are thousands of claims from the client and the millions of image transformations before it will be shown to the public. But one thing stay unchanged: the client always count and will count his money. David Ogilvy gi...more
David Ogilvy thought deeply about advertising and produced great results for his clients.
I really enjoyed this. David Ogilvy lays out his wisdom on all aspects of the advertising industry: how to write an ad, how to run an agency, how the industry works, and how to get a job in it. His focus is on print, and to a lesser degree television, and there is a heavier emphasis on copy than on art direction, which suits me just fine. And he loves research: he's less interested in fads and fashions than he is in what is actually proven to work.
Is this stuff still relevant in t...more
Is this stuff still relevant in t...more
David Ogilvy is a class apart in advertising..
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” who can ever forget this ad that made David Ogilvy famous..
the story goes that rolls royce gave the campaign brief as 'create an ad that people would read and never forget..' and with a very tight budget..
Ogilvy's stress on research was at the forefront of the campaign..
Very few professionals in the advertising lai...more
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” who can ever forget this ad that made David Ogilvy famous..
the story goes that rolls royce gave the campaign brief as 'create an ad that people would read and never forget..' and with a very tight budget..
Ogilvy's stress on research was at the forefront of the campaign..
Very few professionals in the advertising lai...more
I re-read it in 2010, expecting it to have a great deal of relevance for the Social Media and Web age. It didn't. The days (and style) of Ogilvy, sadly, are past it seems. Still thoroughly enjoyable for a historical perspective on the glory days of Advertising. Also great advice on how to manage large accounts in any professional services business. As you'd expect, the language is fantastic too.
This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements of a cranky old advertising master sitting back and telling stories about how other people had gotten it all wrong.
If you share my view that most advertising today is hideous you might want to know about this book. David Ogilvy loved advertising, and he was brilliant at it. Of the many things I love about his advice, perhaps this one jumps out the most: seek out the Big Idea. He means ideas that make you gasp, that make you wish you had thought of it.
He spends a lot of the book showing examples of big ideas and big-idea-wannabes, and he talks about the kind of courage it takes to discover, develo...more
He spends a lot of the book showing examples of big ideas and big-idea-wannabes, and he talks about the kind of courage it takes to discover, develo...more
An excellent insight into some of the campaigns Ogilvy used but also campaigns he didn't but admired from other people. Interesting how some techniques haven't been used for some time but may work if they were revived and brought up to date.
Essentially an expanded and illustrated second edition of Confessions of an Advertising Man, Ogilvy continues to rail against reverse type and head-less advertising; some of his less relevant admonitions. But his endless preaching to the virtues of thorough research -- market, consumer, product, positioning, etc. -- are timeless and invaluable.
He was a great mind, he'd dominate today as well, he offers a brillant perspective on advertising, writing for attention and he masters the art of the attitude needed to succeed in a rough business.
Brilliant book. Understand that this is considered a bible in the Advertising world. One could derive an abstract perspective on the 'mind' aspects of Marketing!
Nurkastelia A.
rated it
Recommends it for:
everybody! i mean, really, EVERYBODY!
Recommended to Nurkastelia by:
advertising professor
Shelves:
must-read
Oh, i love this book so much for a number of reasons:
1. Most of the pages are in color. so we can see those vintage ads Ogilvy's done.
2. The pages are in glossy. That's always a plus.
3. This man can REALLY sell anything, imho. i love his writings in this book. even though it's supposed to teach us a lot oabout advertising, the tone is conversational... as if it's a monologue from my grandpa or something.
4. He's fair. If he doesn't like an ad that he did, he'd tell you exa...more
1. Most of the pages are in color. so we can see those vintage ads Ogilvy's done.
2. The pages are in glossy. That's always a plus.
3. This man can REALLY sell anything, imho. i love his writings in this book. even though it's supposed to teach us a lot oabout advertising, the tone is conversational... as if it's a monologue from my grandpa or something.
4. He's fair. If he doesn't like an ad that he did, he'd tell you exa...more
Best ad book ever. Best sales book ever. one of the best inter and intra personal books ever. The last best ad man.
"...works to beat the band on a peppercorn budget" is a quote from david ogilvy in this book. he's talking about an ad campaign that was effective and didn't cost much to produce, but see how much more boring it was when i described it?
this is far and away the best-written, most entertaining ad industry book out there. pretty much every page has something hilarious and quotable on it. but just a few words of caution: if you work in advertising, please don't attempt to follo...more
this is far and away the best-written, most entertaining ad industry book out there. pretty much every page has something hilarious and quotable on it. but just a few words of caution: if you work in advertising, please don't attempt to follo...more
Advertising genius. Great read. Gotta love some of his lines: "I gave him a cup of tea and showed him the door!"
Some of it's out of date, but it's full of interesting ads, and plenty of ideas that are still relevant.
Nick Adam
is currently reading it
It takes a great ad man can write this frankly. It takes a great man to be this generous.
Must read for anybody who thinks that "he is always right.".. A rain check.
An illustrated expansion of his classic "Confessions of an Advertising Man"
very good, charming, interesting. I don´t know why I cannot give 5 *
A classic. I read a version published in '82. I think there is an updated version with pictures. Need to track that down.
Francis White
added it
Good overview, quite dated but useful
Kinda like reading Mad Men without the sex.
Dated but must read for anybody in advertising.
An older book that is still very relevant!
A good read for those in advertising.
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Effectivness of Ogilvy on Advertising | 2 | 12 | Sep 28, 2011 01:34am |
