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  <title><![CDATA[Ogilvy on Advertising]]></title>
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      <name><![CDATA[David Ogilvy]]></name>
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  <read_at>Wed Jan 01 00:00:00 -0800 1997</read_at>
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    <body><![CDATA[wanna know basic knowledge of 'evilish' advertising? this is your bible, written by lord of advertising, spiced-up with outstanding award-winning ads samples. it's a gift from a buddy Dedeng, he got it from Mac909]]></body>
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    <review id="8559093">
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  <recommended_for><![CDATA[Advertisers and Designers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Sep 01 00:00:00 -0700 2000</read_at>
  <date_added>Fri Nov 02 07:17:07 -0700 2007</date_added>
  <date_updated>Fri Nov 02 07:29:39 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you want to have ANYTHING to do with advertising, you must read this book.  If you want to have ANYTHING to do with graphic design, you must have something to do with advertising...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/8559093]]></url>
</review>
    <review id="13598033">
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    <body><![CDATA[David Ogilvy thought deeply about advertising and produced great results for his clients.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13598033]]></url>
</review>
    <review id="52315103">
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    <name><![CDATA[matt.geek.nz]]></name>
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    <rating>4</rating>
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  <read_at>Fri Apr 10 00:00:00 -0700 2009</read_at>
  <date_added>Sat Apr 11 13:04:07 -0700 2009</date_added>
  <date_updated>Tue May 05 16:13:33 -0700 2009</date_updated>
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    <body><![CDATA[I really enjoyed this. David Ogilvy lays out his wisdom on all aspects of the advertising industry: how to write an ad, how to run an agency, how the industry works, and how to get a job in it.  His focus is on print, and to a lesser degree television, and there is a heavier emphasis on copy than on...<a href="http://www.goodreads.com/review/show/52315103">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52315103]]></url>
</review>
    <review id="6202088">
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    <name><![CDATA[Partha]]></name>
    <location><![CDATA[mumbai, India]]></location>        
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    <rating>5</rating>
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  <recommended_for><![CDATA[insights on advertising from the legend]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 1987</read_at>
  <date_added>Fri Sep 14 10:18:36 -0700 2007</date_added>
  <date_updated>Fri Sep 14 10:56:04 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[David Ogilvy is a class apart in advertising..<br/><br/>“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” who can ever forget this ad that made David Ogilvy famous..<br/><br/>the story goes that rolls royce gave the campaign brief as  'create an a...<a href="http://www.goodreads.com/review/show/6202088">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6202088]]></url>
</review>
    <review id="12342835">
    <user id="734075">
    <name><![CDATA[Dan]]></name>
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    <rating>4</rating>
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  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 01 00:00:00 -0800 1986</read_at>
  <date_added>Sat Jan 12 13:08:01 -0800 2008</date_added>
  <date_updated>Sat Jan 12 13:08:01 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you share my view that most advertising today is hideous you might want to know about this book. David Ogilvy loved advertising, and he was brilliant at it. Of the many things I love about his advice, perhaps this one jumps out the most: seek out the Big Idea. He means ideas that make you gasp, t...<a href="http://www.goodreads.com/review/show/12342835">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12342835]]></url>
</review>
    <review id="73864030">
    <user id="2745574">
    <name><![CDATA[Ian]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>4</rating>
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  <read_at>Tue Oct 20 00:00:00 -0700 2009</read_at>
  <date_added>Thu Oct 08 10:03:06 -0700 2009</date_added>
  <date_updated>Tue Oct 20 20:02:30 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Essentially an expanded and illustrated second edition of <em>Confessions of an Advertising Man</em>, Ogilvy continues to rail against reverse type and head-less advertising; some of his less relevant admonitions. But his endless preaching to the virtues of thorough research -- market, consumer, product, pos...<a href="http://www.goodreads.com/review/show/73864030">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73864030]]></url>
</review>
    <review id="51668741">
    <user id="2036501">
    <name><![CDATA[Melynda]]></name>
    <location><![CDATA[Saint George, UT]]></location>        
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    <rating>5</rating>
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  <read_at>Thu Jun 10 00:00:00 -0700 1993</read_at>
  <date_added>Mon Apr 06 06:46:56 -0700 2009</date_added>
  <date_updated>Mon Apr 06 06:48:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This read is an absolute MUST for anyone pursuing a career in marketing, PR, advertising or mass communication. Ogilvy teaches the art of advertesing through his own experience. One I will always keep on my bookshelf!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51668741]]></url>
</review>
    <review id="77929731">
    <user id="2612304">
    <name><![CDATA[Jonathan]]></name>
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    <rating>5</rating>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Sun Nov 15 22:20:00 -0800 2009</date_added>
  <date_updated>Sun Nov 15 22:21:36 -0800 2009</date_updated>
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    <body><![CDATA[He was a great mind, he'd dominate today as well, he offers a brillant perspective on advertising, writing for attention and he masters the art of the attitude needed to succeed in a rough business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77929731]]></url>
</review>
    <review id="26360680">
    <user id="168724">
    <name><![CDATA[Nurkastelia]]></name>
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    <rating>5</rating>
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  <recommended_for><![CDATA[everybody! i mean, really, EVERYBODY!]]></recommended_for>
  <recommended_by><![CDATA[advertising professor]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Sat Jul 05 09:48:50 -0700 2008</date_added>
  <date_updated>Sat Jul 05 09:53:30 -0700 2008</date_updated>
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    <body><![CDATA[Oh, i love this book so much for a number of reasons:<br/>1. Most of the pages are in color. so we can see those vintage ads Ogilvy's done.<br/>2. The pages are in glossy. That's always a plus.<br/>3. This man can REALLY sell anything, imho. i love his writings in this book. even though it's supp...<a href="http://www.goodreads.com/review/show/26360680">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26360680]]></url>
</review>
    <review id="5202122">
    <user id="286088">
    <name><![CDATA[Fred]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
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    <rating>4</rating>
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  <read_at>Sat Jan 01 00:00:00 -0800 2000</read_at>
  <date_added>Mon Aug 27 20:26:03 -0700 2007</date_added>
  <date_updated>Mon Aug 27 20:36:54 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[&quot;...works to beat the band on a peppercorn budget&quot; is a quote from david ogilvy in this book. he's talking about an ad campaign that was effective and didn't cost much to produce, but see how much more boring it was when i described it?<br/><br/>this is far and away the best-written, mos...<a href="http://www.goodreads.com/review/show/5202122">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5202122]]></url>
</review>
    <review id="62631741">
    <user id="2460078">
    <name><![CDATA[Timdols]]></name>
    <location><![CDATA[Saint Paul, MN]]></location>        
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
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  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
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    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jul 08 10:02:12 -0700 2009</date_added>
  <date_updated>Wed Jul 08 10:03:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A lot of wisdom from one of the Fathers of Advertising.  Things have changed since his day, but many lessons remain the same.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62631741]]></url>
</review>
    <review id="48575690">
    <user id="2106061">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2106061-dave]]></url>
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  <ratings_count type="integer">247</ratings_count>
  <text_reviews_count type="integer">21</text_reviews_count>
  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[Dad]]></recommended_by>
  <read_at>Wed Jan 01 00:00:00 -0800 1997</read_at>
  <date_added>Sat Mar 07 23:10:33 -0800 2009</date_added>
  <date_updated>Sat Mar 07 23:11:43 -0800 2009</date_updated>
  <read_count>Twice</read_count>
    <body><![CDATA[Best ad book ever. Best sales book ever. one of the best inter and intra personal books ever. The last best ad man.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48575690]]></url>
</review>
    <review id="44345743">
    <user id="1899656">
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1899656-brian]]></url>
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  <ratings_count type="integer">247</ratings_count>
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Jan 25 18:47:05 -0800 2009</date_added>
  <date_updated>Sun Jan 25 18:47:26 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A good read for those in advertising.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44345743]]></url>
</review>
    <review id="56701627">
    <user id="2337032">
    <name><![CDATA[Umar]]></name>
    <location><![CDATA[Toronto, ON, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2337032-umar-ghumman]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1258271519p3/2337032.jpg]]></image>
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  <isbn13>9780394729039</isbn13>
  <ratings_count type="integer">247</ratings_count>
  <text_reviews_count type="integer">21</text_reviews_count>
  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Apr 01 00:00:00 -0800 2006</read_at>
  <date_added>Tue May 19 21:25:04 -0700 2009</date_added>
  <date_updated>Tue May 19 21:25:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of the last best ad man ever!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56701627]]></url>
</review>
    <review id="9142917">
    <user id="162638">
    <name><![CDATA[Eli]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/162638-eli]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1199836736p3/162638.jpg]]></image>
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  <isbn13>9780394729039</isbn13>
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Thu Nov 15 06:16:13 -0800 2007</date_added>
  <date_updated>Mon Dec 03 09:59:32 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A little repetitive, but a very smart, snarky look at what makes a good ad. Exceptionally easy to read (this guy was a copywriter, after all), and useful for anyone who does graphical presentations of information. I thought the handling of print was the most useful, and that he generally lost steam ...<a href="http://www.goodreads.com/review/show/9142917">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/9142917]]></url>
</review>
    <review id="55887746">
    <user id="2304387">
    <name><![CDATA[Nate]]></name>
    <location><![CDATA[Stouffville, ON, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2304387-nate-martin]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1242067445p3/2304387.jpg]]></image>
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 02 00:00:00 -0700 2009</read_at>
  <date_added>Tue May 12 21:00:31 -0700 2009</date_added>
  <date_updated>Tue Jun 02 14:03:44 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great statistical analysis of certain marketing situations. I would recommend as an advertising manual to refer to instead of a book to read cover to cover.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55887746]]></url>
</review>
    <review id="36640441">
    <user id="156948">
    <name><![CDATA[Marc]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/156948-marc-cappelletti]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
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  <ratings_count type="integer">247</ratings_count>
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Oct 31 12:55:44 -0700 2008</date_added>
  <date_updated>Fri Oct 31 12:58:05 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Some would call this book outdated. Sure, there is no mention of the internet, barely a few sentences on computers, but so many of the principles contained in this book are timeless. Much of it is a study in human behavior, with Ogilvy's take on how to cut through the psyche quickest and most effect...<a href="http://www.goodreads.com/review/show/36640441">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36640441]]></url>
</review>
    <review id="56386715">
    <user id="2328258">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Qala, 00, Malta]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2328258-mike]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
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  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jun 10 00:00:00 -0700 2009</read_at>
  <date_added>Sun May 17 12:08:10 -0700 2009</date_added>
  <date_updated>Fri Jun 26 00:03:16 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm not worthy]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56386715]]></url>
</review>
    <review id="12943985">
    <user id="729036">
    <name><![CDATA[Phil]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/729036-phil-fox]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1199145333p3/729036.jpg]]></image>
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  <ratings_count type="integer">247</ratings_count>
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  <title>Ogilvy on Advertising</title>
  <average_rating>3.97</average_rating>
  <image_url>http://photo.goodreads.com/books/1176652735m/641601.jpg</image_url>
  <link>http://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon May 01 00:00:00 -0700 2006</read_at>
  <date_added>Sat Jan 19 22:02:35 -0800 2008</date_added>
  <date_updated>Sat Jan 19 22:04:04 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[So many little nuggets of insight, advice etc from one of advertising's most accomplished ad men.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12943985]]></url>
</review>
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