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<book id="641593">
  <title><![CDATA[Meggs' History of Graphic Design]]></title>
  <isbn><![CDATA[0471699020]]></isbn>
  <isbn13><![CDATA[9780471699026]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1176652728m/641593.jpg</image_url>
    <work>
  <best_book_id type="integer">641593</best_book_id>
  <books_count type="integer">1</books_count>
  <default_description>Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.</default_description>
  <id type="integer">627783</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">7</original_publication_day>
  <original_publication_month type="integer">12</original_publication_month>
  <original_publication_year type="integer">2005</original_publication_year>
  <original_title>Meggs' History of Graphic Design</original_title>
  <rating_dist>total:94|5:38|4:37|3:16|2:3|1:0|</rating_dist>
  <ratings_count type="integer">94</ratings_count>
  <ratings_sum type="integer">392</ratings_sum>
  <reviews_count type="integer">151</reviews_count>
  <text_reviews_count type="integer">15</text_reviews_count>
</work>

  <average_rating><![CDATA[4.17]]></average_rating>
  <ratings_count><![CDATA[94]]></ratings_count>
  <text_reviews_count><![CDATA[15]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/641593.Meggs_History_of_Graphic_Design]]></url>
  <authors>
        <author id="274362">
      <name><![CDATA[Alston W. Purvis]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/274362.Alston_W_Purvis]]></url>
      <average_rating><![CDATA[4.15]]></average_rating>
      <ratings_count><![CDATA[100]]></ratings_count>
      <text_reviews_count><![CDATA[15]]></text_reviews_count>
    </author>
        <author id="1913">
      <name><![CDATA[Philip B. Meggs]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/1913.Philip_B_Meggs]]></url>
      <average_rating><![CDATA[4.04]]></average_rating>
      <ratings_count><![CDATA[130]]></ratings_count>
      <text_reviews_count><![CDATA[17]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="150">
    <review id="35541266">
    <user id="1444723">
    <name><![CDATA[Carrie]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1444723-carrie]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 01 00:00:00 -0800 2008</read_at>
  <date_added>Fri Oct 17 07:12:08 -0700 2008</date_added>
  <date_updated>Sun Dec 28 15:05:01 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Okay, so I didn't read the entire book, but I read enough that I can write a good review of it. This book was my first introduction to Graphic Design. This book should be mandatory for anyone who designs documents, marketing materials, or other medias for the public. It establishes a progressive his...<a href="http://www.goodreads.com/review/show/35541266">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35541266]]></url>
</review>
    <review id="57968563">
    <user id="2192752">
    <name><![CDATA[Leighwoosey]]></name>
    <location><![CDATA[Manchester, I2, The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2192752-leighwoosey]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sun May 31 13:05:47 -0700 2009</date_added>
  <date_updated>Sun May 31 13:06:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Thorough and expansive, not much can be said about this that hasn't been already. There's a reason it's the staple of every graphic design course's reading lists. A must for students.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57968563]]></url>
</review>
    <review id="56909942">
    <user id="2341039">
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[Boston, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2341039-jennifer-fidler]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu May 21 18:47:05 -0700 2009</date_added>
  <date_updated>Thu May 21 18:47:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[simply put...the most amazing history of graphic design book ever.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56909942]]></url>
</review>
    <review id="42004379">
    <user id="1868906">
    <name><![CDATA[Lauren]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1868906-lauren]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Jan 05 14:19:38 -0800 2009</date_added>
  <date_updated>Mon Jan 05 14:19:57 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Please borrow this from me!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42004379]]></url>
</review>
    <review id="33994520">
    <user id="1566476">
    <name><![CDATA[Caitlin]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1566476-caitlin]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Sep 27 16:48:34 -0700 2008</date_added>
  <date_updated>Sat Sep 27 16:50:21 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is an AWESOME book for anyone (including people not in the field of graphic design) to enjoy. The best thing about this book is the hundreds of full-color photographs of work throughout the centuries. Prolific examples of work particularly from the last 50 years.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33994520]]></url>
</review>
    <review id="34177843">
    <user id="1023425">
    <name><![CDATA[Lionel]]></name>
    <location><![CDATA[Santa Rosa, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1023425-lionel]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[Those who are taking a history of graphic design class only]]></recommended_for>
  <recommended_by><![CDATA[A so-so teacher]]></recommended_by>
  <read_at>Mon Dec 01 00:00:00 -0800 2008</read_at>
  <date_added>Mon Sep 29 21:50:40 -0700 2008</date_added>
  <date_updated>Sat Feb 14 00:10:31 -0800 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This textbook was boring and dry in my experience and I am no textbook hater. I liked some of the information I learned in the book about Gutenberg, the inventor of the printing machine and also the illustrators of the dark ages.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/34177843]]></url>
</review>
    <review id="58846092">
    <user id="2050841">
    <name><![CDATA[Kat]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2050841-kat]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Aug 27 17:54:56 -0700 2009</read_at>
  <date_added>Mon Jun 08 07:12:53 -0700 2009</date_added>
  <date_updated>Thu Aug 27 17:54:56 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[For a class I'm taking at the community college, because apparently I don't have enough work to do what with the three other summer grad courses I'm taking. Sheesh.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58846092]]></url>
</review>
    <review id="45482392">
    <user id="748310">
    <name><![CDATA[Amelia]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/748310-amelia]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Mar 25 09:53:24 -0700 2009</read_at>
  <date_added>Thu Feb 05 13:01:05 -0800 2009</date_added>
  <date_updated>Wed Mar 25 09:53:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Required text for my History of Graphic Design lecture class, and rightfully so. I was delighted to finally have an excuse to buy it.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45482392]]></url>
</review>
    <review id="19820409">
    <user id="402518">
    <name><![CDATA[Marci]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/402518-marci]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[Graphic Design students]]></recommended_for>
  <recommended_by><![CDATA[professor]]></recommended_by>
  <read_at>Fri May 30 00:00:00 -0700 2008</read_at>
  <date_added>Wed Apr 09 15:19:55 -0700 2008</date_added>
  <date_updated>Fri May 30 14:25:15 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Finished it. Read it for school. Pretty good, I may not sell it back at the end of the semester! I think I got an A in the class too. So, yeah!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19820409]]></url>
</review>
    <review id="15479070">
    <user id="52544">
    <name><![CDATA[Bryan]]></name>
    <location><![CDATA[Long Island City, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/52544-bryan]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Feb 15 06:32:17 -0800 2008</date_added>
  <date_updated>Mon Jul 14 07:47:04 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[After two years of working for design firms, it has become clear that I lack even the most basic grammar.  Time to change that.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/15479070]]></url>
</review>
    <review id="20731067">
    <user id="941819">
    <name><![CDATA[Jimmy]]></name>
    <location><![CDATA[Urbana, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/941819-jimmy]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Tue Apr 22 11:53:01 -0700 2008</date_added>
  <date_updated>Tue Apr 22 12:02:08 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[well, what is there to say. it's the de facto history book for graphic design. good to own.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20731067]]></url>
</review>
    <review id="18291280">
    <user id="1008328">
    <name><![CDATA[Liston]]></name>
    <location><![CDATA[Riverside, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1008328-liston-morris]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Fri Mar 21 09:28:02 -0700 2008</date_added>
  <date_updated>Fri Mar 21 09:28:40 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[You don't have to be a graphic designer to love this book.  You just have to enjoy history.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18291280]]></url>
</review>
    <review id="1610496">
    <user id="80243">
    <name><![CDATA[Gregory]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/80243-gregory]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jun 02 12:20:06 -0700 2007</date_added>
  <date_updated>Thu Jul 12 07:40:20 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this very heavy book for a class.  It's got lots of nice pictures.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1610496]]></url>
</review>
    <review id="6707556">
    <user id="413099">
    <name><![CDATA[Kristi]]></name>
    <location><![CDATA[Mountain View, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/413099-kristi]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Sep 24 10:58:29 -0700 2007</date_added>
  <date_updated>Fri Nov 30 10:07:48 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great post-modernism art but not too fond of Meggs writing style.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6707556]]></url>
</review>
    <review id="70681395">
    <user id="2554534">
    <name><![CDATA[Karl]]></name>
    <location><![CDATA[]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2554534-karl]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Sep 09 21:05:56 -0700 2009</date_added>
  <date_updated>Wed Sep 09 21:07:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Read this in college; a previous version. Great reference for designers.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70681395]]></url>
</review>
    <review id="78863259">
    <user id="240363">
    <name><![CDATA[Aaron]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/240363-aaron-brown]]></url>
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      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Tue Nov 24 11:03:20 -0800 2009</date_added>
  <date_updated>Tue Nov 24 11:03:51 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78863259]]></url>
</review>
    <review id="77951768">
    <user id="2943876">
    <name><![CDATA[Leanda]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
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  <read_at></read_at>
  <date_added>Mon Nov 16 07:12:03 -0800 2009</date_added>
  <date_updated>Mon Nov 16 07:12:03 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77951768]]></url>
</review>
    <review id="77433397">
    <user id="2925771">
    <name><![CDATA[James]]></name>
    <location><![CDATA[Cincinnati, OH]]></location>        
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      <rating>4</rating>
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  <read_at></read_at>
  <date_added>Wed Nov 11 08:29:47 -0800 2009</date_added>
  <date_updated>Wed Nov 11 08:29:47 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77433397]]></url>
</review>
    <review id="76876868">
    <user id="224875">
    <name><![CDATA[David]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>5</rating>
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  <date_added>Thu Nov 05 19:47:15 -0800 2009</date_added>
  <date_updated>Thu Nov 05 19:47:15 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76876868]]></url>
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    <review id="75851910">
    <user id="2878174">
    <name><![CDATA[Divya]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
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  <date_added>Mon Oct 26 20:47:49 -0700 2009</date_added>
  <date_updated>Mon Oct 26 22:23:42 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75851910]]></url>
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