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Under the Radar: [Talking to Today's Cynical Consumer]
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, th...more
Hardcover, 256 pages
Published
November 28th 1997
by John Wiley & Sons
(first published November 1997)
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A bit self-congratulatory, but a good showcase of engaging ads.
good survey of the advertising field; introduction to the machinations of advertising; glamour list; make the advertisments arresting - stop the viewer in their tracks. Know your audience, know the brands values, then develop an ad around the message.
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![Under the Radar: [Talking to Today's Cynical Consumer]](http://photo.goodreads.com/books/1176627692s/640680.jpg)
![Under the Radar: [Talking to Today's Cynical Consumer]](http://photo.goodreads.com/books/1176627692m/640680.jpg)
