Goodreads helps you keep track of books you want to read.
Start by marking “The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It” as Want to Read:
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Enlarge cover
Rate this book
Clear rating
Open Preview

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

liked it 3.0  ·  Rating Details ·  4 Ratings  ·  1 Review
How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data

Kindle Edition, 272 pages
Published (first published November 3rd 2008)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Brand Bubble, please sign up.

Be the first to ask a question about The Brand Bubble

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-6)
filter  |  sort: default (?)  |  Rating Details
Karsh K
To a man with a hammer, every problem looks like a nail

Good start, painful read in the middle and some incoherent, disparate pieces put together to fit the theory authors came up with.

Imagine you have spent a decade collecting data that you hoped would revolutionise brand management. What if the data collected is meaningless? On a subconscious level, you will find it extremely difficult to accept that you have wasted substantial part of your life gathering garbage. I suspect this what happened t
Antti Mäki
Antti Mäki rated it it was ok
Aug 11, 2010
Dariusz Socik
Dariusz Socik rated it liked it
Jun 30, 2016
Paul Mcinerney
Paul Mcinerney rated it really liked it
Jan 31, 2016
Dan rated it liked it
Jun 20, 2016
Cecilia Davit
Cecilia Davit marked it as to-read
Dec 02, 2014
There are no discussion topics on this book yet. Be the first to start one »

Share This Book

“Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one! —CHARLES MACKAY” 0 likes
More quotes…