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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

liked it 3.0  ·  Rating Details ·  4 Ratings  ·  1 Review
How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data

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Kindle Edition, 272 pages
Published (first published November 3rd 2008)
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Karsh K
To a man with a hammer, every problem looks like a nail

Good start, painful read in the middle and some incoherent, disparate pieces put together to fit the theory authors came up with.

Imagine you have spent a decade collecting data that you hoped would revolutionise brand management. What if the data collected is meaningless? On a subconscious level, you will find it extremely difficult to accept that you have wasted substantial part of your life gathering garbage. I suspect this what happened t
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Antti Mäki
Antti Mäki rated it it was ok
Aug 11, 2010
Dariusz Socik
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Jun 30, 2016
Paul Mcinerney
Paul Mcinerney rated it really liked it
Jan 31, 2016
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Cecilia Davit
Cecilia Davit marked it as to-read
Dec 02, 2014
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“Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one! —CHARLES MACKAY” 0 likes
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