The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data...more
Good start, painful read in the middle and some incoherent, disparate pieces put together to fit the theory authors came up with.
Imagine you have spent a decade collecting data that you hoped would revolutionise brand management. What if the data collected is meaningless? On a subconscious level, you will find it extremely difficult to accept that you have wasted substantial part of your life gathering garbage. I suspect this what happened t ...more