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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

3.19 of 5 stars 3.19  ·  rating details  ·  27 ratings  ·  5 reviews
Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Today your customers can actually h...more
Hardcover, 272 pages
Published April 11th 2007 by Prentice Hall (first published April 1st 2007)
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Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Vendiendo elefantes azules, de Howard Moskowitz y Alex Gofman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, innovación, desarrollo y cambio.
En el siguiente enlace tienes el resumen del libro Vendiendo elefantes azules, Un método de análisis y experimentación para averiguar lo que triunfará en el mercado: Vendiendo elefantes azules
Ko Matsuo
An introduction to Rule Developing Experimentation (RDE), which is a variation of ethnography and customer development. The assumption is that customers don't know what they want so you watch them. Story of how Prego used this method to introduce spicy and textured spaghetti sauces is interesting, but the approach now seems somewhat outdated.
Lori Grant
A should-read book on creating and building new products for knowledge workers and entrepreneurs.
Book
All about Rule Developing Experimentation. Should be interesting to give it a go.
John Tucă
Cum sa folosesti sisteme pentru a gasi, crea si a vinde noi produse.
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