Introduction to Multimodal Analysis
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Introduction to Multimodal Analysis

2.89 of 5 stars 2.89  ·  rating details  ·  9 ratings  ·  1 review
Thisgroundbreaking approach to visual mediaanalysisexplains the tools to assess media and provides examples for an analytical model which can be followed.

All visual media compositions, such as photographs, advertisements, newspapers, TV programs and websites, are carefully designed to create the appropriate effect on the audience. Designers use semiotic tools such as color...more
Paperback, 224 pages
Published March 30th 2007 by Bloomsbury Academic
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Doug Stringham
Good book. Stole my thesis concept, but seems he had it first. :) Don't quite understand his multipronged definition of multimodal. Thankful I ran across it when I did.
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