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Global Marketing Manag...
 
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Warren J. Keegan
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Global Marketing Management

really liked it 4.0  ·  Rating Details ·  20 Ratings  ·  1 Review

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and

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Published (first published January 1st 1989)
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