Goodreads helps you keep track of books you want to read.
Start by marking “Marketing to the Affluent” as Want to Read:
Marketing to the Affluent
Enlarge cover
Rate this book
Clear rating
Open Preview

Marketing to the Affluent

3.99  ·  Rating Details ·  67 Ratings  ·  3 Reviews
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Paperback, 324 pages
Published December 1st 1995 by Irwin Professional Publishing (first published June 1st 1988)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Marketing to the Affluent, please sign up.

Be the first to ask a question about Marketing to the Affluent

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Keith Brooks
Dec 29, 2013 Keith Brooks rated it really liked it  ·  review of another edition
Shelves: business
Interesting discussion that led to reading this. The wealthy do live differently.
Ray Cobel
Jan 28, 2008 Ray Cobel rated it really liked it  ·  review of another edition
The most effective ways to reach affluent people.
Nick Woodall
A great book on simply understanding the affluent, especially if you are selling to them.
Rich Smith
Rich Smith rated it it was amazing
Jan 18, 2013
Robin Rogers
Robin Rogers rated it really liked it
Jun 02, 2014
Daniel Patterson
Daniel Patterson rated it really liked it
Mar 04, 2017
Dan rated it it was amazing
Feb 13, 2016
Bill Church
Bill Church rated it really liked it
Nov 11, 2011
Lloyd  Irvin
Lloyd Irvin rated it it was amazing
Nov 23, 2014
Alan R. Jenks
Alan R. Jenks rated it really liked it
Aug 27, 2015
Nasreen Saif
Nasreen Saif rated it it was amazing
Oct 13, 2016
Gypsy Thomas
Gypsy Thomas rated it really liked it
Oct 30, 2016
Robert rated it it was ok
Oct 13, 2009
Caleb Conner
Caleb Conner rated it really liked it
Aug 05, 2015
Sean Crawford
Sean Crawford rated it liked it
Oct 15, 2012
Craig Wyrill
Craig Wyrill rated it it was amazing
Jul 21, 2013
stanni a'o
stanni a'o rated it liked it
Nov 30, 2014
Ross Dessert
Ross Dessert rated it really liked it
Jan 13, 2008
Jim rated it it was ok
Jul 05, 2014
Santiago Agustin
Santiago Agustin rated it really liked it
Jul 22, 2014
Pam Jarboe
Pam Jarboe rated it really liked it
Oct 20, 2016
Stephanie Edisan
Stephanie Edisan rated it really liked it
Nov 05, 2012
Jennie Tighe
Jennie Tighe rated it liked it
Jul 28, 2015
Tim Arnold
Tim Arnold rated it did not like it
Jul 27, 2014
Jay rated it it was amazing
Jul 30, 2011
Dan Morris
Dan Morris rated it really liked it
Jun 30, 2012
Armando rated it really liked it
Aug 13, 2012
Mike Gramowski
Mike Gramowski rated it it was amazing
Jul 28, 2014
Akinduro rated it really liked it
Feb 01, 2012
James W. Osborne
James W. Osborne rated it it was amazing
Apr 15, 2017
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »
  • No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich
  • The 11 Immutable Laws of Internet Branding
  • Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
  • Top Performance: How to Develop Excellence in Yourself and Others
  • Strategic Brand Management
  • Meatball Sundae: Is Your Marketing out of Sync?
  • Tested Advertising Methods
  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
  • Punk Marketing: Get Off Your Ass and Join the Revolution
  • The Social Media Marketing Book
  • The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business
  • Brand Hijack: Marketing Without Marketing
  • The Invisible Touch: The Four Keys to Modern Marketing
  • The End of Marketing as We Know It
  • Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
  • OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
  • Decoding Advertisements: Ideology and Meaning in Advertising
Dr. Thomas J. Stanley began studying the affluent in 1973. Stanley was a marketing professor at Georgia State University, a public speaker and consultant on selling to the rich.

More about Thomas J. Stanley...

Share This Book