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Marketing to the Affluent
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Paperback, 324 pages
Published December 1st 1995 by Irwin Professional Publishing
(first published June 1st 1988)
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Dr. Thomas J. Stanley began studying the affluent in 1973. Stanley was a marketing professor at Georgia State University, a public speaker and consultant on selling to the rich.More about Thomas J. Stanley...