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Marketing to the Affluent

3.99  ·  Rating Details ·  67 Ratings  ·  3 Reviews
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Paperback, 324 pages
Published December 1st 1995 by Irwin Professional Publishing (first published June 1st 1988)
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Keith Brooks
Dec 29, 2013 Keith Brooks rated it really liked it  ·  review of another edition
Shelves: business
Interesting discussion that led to reading this. The wealthy do live differently.
Ray Cobel
Jan 28, 2008 Ray Cobel rated it really liked it  ·  review of another edition
The most effective ways to reach affluent people.
Nick Woodall
A great book on simply understanding the affluent, especially if you are selling to them.
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Dr. Thomas J. Stanley began studying the affluent in 1973. Stanley was a marketing professor at Georgia State University, a public speaker and consultant on selling to the rich.

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