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<book id="6356381">
  <title><![CDATA[The Twitter Book]]></title>
  <isbn><![CDATA[0596802811]]></isbn>
  <isbn13><![CDATA[9780596802813]]></isbn13>
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  <default_description>&quot;Media organizations should take note of Twitter's power to quickly reach their target consumers.&quot;  -- Tim O'Reilly (@timoreilly), in a &lt;em&gt;Los Angeles Times&lt;/em&gt; interview, March 2009 &lt;br /&gt;  &lt;br /&gt;  Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? &lt;em&gt;The Twitter Book&lt;/em&gt; answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon.&lt;br /&gt;  &lt;br /&gt;  Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out -- &lt;em&gt;The Twitter Book&lt;/em&gt; provides a clear, user-friendly introduction.&lt;br /&gt;  &lt;br /&gt;  Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed mindcasters, with more than 60,000 subscribers, this practical guide will help you:&lt;br /&gt;  &lt;br /&gt;  &lt;ul&gt;&lt;li&gt;Get comfortable using Twitter, whether you're a new user or already have some experience with it&lt;/li&gt;  &lt;li&gt;Learn all aspects of this service quickly, with full-color illustrations on every spread&lt;/li&gt;  &lt;li&gt;Make the most of Twitter, with advice and ideas for using the best third-party tools&lt;/li&gt;   &lt;li&gt;Determine how Twitter can help your business, with a special chapter on viral marketing&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;  &lt;br /&gt;  If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.</default_description>
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  <original_publication_day type="integer">15</original_publication_day>
  <original_publication_month type="integer">6</original_publication_month>
  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>The Twitter Book</original_title>
  <rating_dist>total:26|5:6|4:11|3:9|2:0|1:0|</rating_dist>
  <ratings_count type="integer">26</ratings_count>
  <ratings_sum type="integer">101</ratings_sum>
  <reviews_count type="integer">56</reviews_count>
  <text_reviews_count type="integer">9</text_reviews_count>
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  <average_rating><![CDATA[3.88]]></average_rating>
  <ratings_count><![CDATA[26]]></ratings_count>
  <text_reviews_count><![CDATA[9]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/6356381-the-twitter-book]]></url>
  <authors>
        <author id="341578">
      <name><![CDATA[Sarah Milstein]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/341578.Sarah_Milstein]]></url>
      <average_rating><![CDATA[3.91]]></average_rating>
      <ratings_count><![CDATA[34]]></ratings_count>
      <text_reviews_count><![CDATA[12]]></text_reviews_count>
    </author>
        <author id="18541">
      <name><![CDATA[Tim O'Reilly]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/18541.Tim_O_Reilly]]></url>
      <average_rating><![CDATA[4.14]]></average_rating>
      <ratings_count><![CDATA[101]]></ratings_count>
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    <reviews start="1" end="20" total="56">
    <review id="54803962">
    <user id="1408065">
    <name><![CDATA[Christa]]></name>
    <location><![CDATA[New York, NY]]></location>        
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      <rating>5</rating>
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  <read_at>Sat May 02 00:00:00 -0700 2009</read_at>
  <date_added>Sun May 03 12:53:00 -0700 2009</date_added>
  <date_updated>Sun May 03 12:54:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[When I read, appropriately enough on Twitter, that Tim O'Reilly and Sarah Milstein had written The Twitter Book, I couldn't wait to scoop up a copy. Literally. So I sent a message to the book's Twitter account and asked if I could get an early copy to review. The book is so clear and concise, so nec...<a href="http://www.goodreads.com/review/show/54803962">more...</a>]]></body>
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    <review id="78234186">
    <user id="1496649">
    <name><![CDATA[Lyn]]></name>
    <location><![CDATA[Ogden, UT]]></location>        
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      <rating>3</rating>
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  <read_at>Sun Nov 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Nov 18 14:22:03 -0800 2009</date_added>
  <date_updated>Wed Nov 18 14:27:12 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's short! Woo-hoo! All kinds of good info packed into a coffee-table style book. Tons of great illustrations and links too. I had no idea what Twitter could be until I read this. Now I'm making it work to build my online brand. Hopefully I'll eventually be good enough at something to actually just...<a href="http://www.goodreads.com/review/show/78234186">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78234186?utm_medium=api]]></url>
</review>
    <review id="68061425">
    <user id="927624">
    <name><![CDATA[Alicia]]></name>
    <location><![CDATA[Madison, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/927624-alicia?utm_medium=api]]></url>
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      <rating>3</rating>
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  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 19 12:17:37 -0700 2009</date_added>
  <date_updated>Tue Sep 01 14:05:37 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Some great ideas for the beginner twitterer, or for those looking to add some very simple and fast social media to their marketing repertoire. I highly suggest interacting with the authors online - they can personalize the experience of reading the book to your particular needs, questions and ideas....<a href="http://www.goodreads.com/review/show/68061425">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68061425?utm_medium=api]]></url>
</review>
    <review id="58843446">
    <user id="98615">
    <name><![CDATA[Katy]]></name>
    <location><![CDATA[Somerville, MA]]></location>        
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      <rating>3</rating>
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  <read_at>Fri Jun 05 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jun 08 06:40:10 -0700 2009</date_added>
  <date_updated>Mon Jun 08 06:40:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fairly &quot;101&quot; for anybody who already uses Twitter regularly, but I expected that. Still worth it for some of the tips and sites recommended, not to mention that the section on business will come in handy when talking to superiors about our org. joining Twitter.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58843446?utm_medium=api]]></url>
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    <review id="70478756">
    <user id="549570">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[Sebastopol, CA]]></location>        
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  <date_added>Tue Sep 08 10:38:00 -0700 2009</date_added>
  <date_updated>Tue Sep 08 10:39:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I co-authored this book, so I'm biased, but I think we did a great job on putting together a quick read that teaches a whole lot, quickly, and does a decent job of spanning the range from novices to experienced users. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70478756?utm_medium=api]]></url>
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    <review id="71730876">
    <user id="568202">
    <name><![CDATA[Lori]]></name>
    <location><![CDATA[Mishawaka, IN]]></location>        
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      <rating>5</rating>
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  <read_at>Mon Sep 14 00:00:00 -0700 2009</read_at>
  <date_added>Fri Sep 18 19:25:02 -0700 2009</date_added>
  <date_updated>Fri Sep 18 19:28:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a great book about the ins and outs of Twitter, the newest web 2.0 phenomena! The authors explain about the netiquette and the terminology of Twitter. I highly recommend it. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71730876?utm_medium=api]]></url>
</review>
    <review id="70058653">
    <user id="2699650">
    <name><![CDATA[Gmr]]></name>
    <location><![CDATA[Panama City, FL]]></location>        
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  <read_at>Thu Sep 03 00:00:00 -0700 2009</read_at>
  <date_added>Fri Sep 04 12:03:03 -0700 2009</date_added>
  <date_updated>Fri Sep 04 12:03:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great for both novice and self-proclaimed experts...there is definitely something for everyone in this guide to enhancing your Twitter experience]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70058653?utm_medium=api]]></url>
</review>
    <review id="70572778">
    <user id="923630">
    <name><![CDATA[Maureen]]></name>
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  <date_added>Wed Sep 09 03:39:52 -0700 2009</date_added>
  <date_updated>Wed Sep 09 03:40:43 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I think we can all agree we really don't know what to do with Twitter.  This is an easy handbook that clears that whole problem right up.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70572778?utm_medium=api]]></url>
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    <review id="63113183">
    <user id="2513220">
    <name><![CDATA[Lance]]></name>
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  <read_at>Mon Jul 20 20:31:33 -0700 2009</read_at>
  <date_added>Sat Jul 11 21:14:31 -0700 2009</date_added>
  <date_updated>Mon Jul 20 20:31:37 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Learned about &quot;hashtags&quot; and &quot;ambient intimacy&quot;.  Do a search on Twitter for #Obamanomics... In just 7 days...  added over 100 followers.  Been tweeting about #Obamanomics, DIYAdventure, micropreneuring, micrononprofits.<br/><br/>My assessment:  Twitter can be a great tool to see...<a href="http://www.goodreads.com/review/show/63113183">more...</a>]]></body>
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  <date_added>Sat Nov 21 10:05:08 -0800 2009</date_added>
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  <date_added>Fri Nov 20 17:41:04 -0800 2009</date_added>
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