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The Ride of a Lifetime: Doing Business the Orange County Choppers Way
by
Paul Teutul Sr.,
Mark Yost (Goodreads Author)
Tough, smart business advice from the star of the hit TLC reality show "American Chopper"
Now in paperback, "The Ride of a Lifetime "elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how...more
Now in paperback, "The Ride of a Lifetime "elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how...more
Hardcover, 173 pages
Published
March 1st 2009
by John Wiley & Sons
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At first i wasn't sure what exactly to think of this book, even though the book was about 1 of my favorite TV families...The Teutul's from Orange County, New York. I did however know that this would be a worth while read considering how into bikes i am. At first it sorta seems like its a blueprint/road map to do business the same way that Paul Teutul Sr does but it also has little tidbits and stories inter-woven into the book as to not make it boring and Wall Streetish. I would definately recomm...more
Back in 2003, I went to a Korn concert wearing an Orange County Choppers t-shirt. I noticed among the crowd that I wasn’t the only one. Little did I know that OCC is a brand name synonymous with badass custom motorcycles and a chic clothing line propelled to mainstream success by the hit television show “American Chopper”. The man behind the brand is Paul Teutul, Sr. and in his new book, he shares his recipe for success and opens up about his personal trials & business failures, parenting, a...more
I enjoyed this book primarily for the background info on OCC and American Chopper. No real life changing biz strategies here but some (some) interesting reading and cool pics. Paul is no journalist (or writer) but not a bad quick read especially if you like motorcycles
I enjoyed this book more as a history of Senior's life as opposed to a business guide. It gives some practical advice and relates his real world business experience to it. It is definitely an inspiring story and I was amazed at what he overcame to be the man he is today and have the sucess he has. If you enjoy the show you will probably like the book and get some sound business advice as well.
Sep 12, 2009
Liz
rated it
5 of 5 stars
Recommends it for:
everyone!
Recommended to Liz by:
self
Shelves:
memoirs
Follow these principles of Paul Teutul Sr. and you are sure to succeed. Partnerships, passion, perseverance, stick to your commitments, welcome change, never sell out, be an example, surround yourself with good people, learn to trust others, don't let pride get in the way, stay organized, take care of your employees, running a family business, never back down, never stop halfway or lower your standards, learn from your mistakes, be humble, give back, and always follow your dream. Read this book...more
Didn't really like it, found it alittle self indulgent.
Very interesting in his philosophies. I can understand his behavior more when watching the show.
I guess I was looking for a little more dirt of behind the scenes but didn't get it. He was an alcoholic and drug abuser who became very successful at business. That about sums it up. Then he goes on to repeat it about a million more times to finish up the page count. You can tell that his voice is in the book but there are too many big words which makes me think the "co-author" had a lot more to do with the book that Sr. did. Love the show and will continue watching but the book was a no thanks...more
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