203rd out of 212 books — 238 voters
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Preview — The Google Way by Bernard Girard
The Google Way: How One Company Is Revolutionizing Management as We Know It
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.
Hardcover, 256 pages
Published April 17th 2009 by No Starch Press
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I started reading this book expecting that it would strengthen my idealization of Google, but it has instead revealed a lot of flaws and organizational weaknesses. This book does not go into much detail in terms of the history of Google's development, but instead focuses on its strategic and institutional organization. It declares Google's management approach to be revolutionary, and that the main novel components thereof are small teams, creative flexibility (in the 80/20 rule which provides ti ...more
So many thought provoking management concepts, plus the story behind google, should be compulsory reading for technocrats. Google's success is due to its focus on users and automation. eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth.
This was one of the most disappointing books I have read. I was drawn in by the great book cover and because it had "Google" in the title. However there is very little information in this book that you couldn't find out by googling, and that is probably how Girard did his research.