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Lovemarks: Designers' Edition
Kevin Roberts' groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative and irresistible challenge: to turn the book itself into a Lovemark. The end result is Lovemarks:...more
Hardcover, 392 pages
Published
September 15th 2007
by powerHouse Books
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Of all the biz-themed books I've been reading this year, I have to admit that "Lovemarks" has done the least for me.
I found the style of the book the hardest element in luring me in. Whereas I'm sure a lot of visual types (or individuals with ADHD) would be drawn to how the author, Kevin Roberts (CEO of Saatchi & Saatchi), treats his text in this tome of his, I was not a fan. I found all the text over graphics and images to be a major distraction in trying to take home the le...more
I found the style of the book the hardest element in luring me in. Whereas I'm sure a lot of visual types (or individuals with ADHD) would be drawn to how the author, Kevin Roberts (CEO of Saatchi & Saatchi), treats his text in this tome of his, I was not a fan. I found all the text over graphics and images to be a major distraction in trying to take home the le...more
Samalah Gray
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Recommends it for:
Everyone looking for an insight into markting and brand loyalty
This book is authored by Saatchi & Saatchi CEO, Kevin Roberts. In it he makes the case that "branding" as we have known it, eg. logomarks, typography, colour schemes, slogans etc. is not enough to create a loyal customer base. The goal of every marketer should be to elicit 'Loyalty beyond Reason' from their customers. Roberts goes through the steps of showing how emotions must be involved, how to reach customers and potential customers on an emotional level, and connect with them throu...more
This book was relevant when written and is just as relevant now. What a great discussion on concepts for engaging your audience and creating brands (excuse me, lovemarks) that last. Roberts is witty and everything in this book, from his writting style to design layout of each page, was well-thought out and captivating. Originally, I checked this book out from the library. Now, it is one that I will buy as a reference for my own collection.
It was definitely not a review of the same ol...more
It was definitely not a review of the same ol...more
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A beautifully designed book with very interesting concepts. The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice. The book does seem to lack a bit of actual substance on first read, but I frequently find myself coming across an element of Lovemarks (Mystery, Sensuality, and Intimacy) and realizing how it relates to my life and work. It definitely is a book that i...more
Interesting look at what creates and cultivates an emotional reaction with consumers. The only thing I solidly disagreed with was "... Crayola has sometimes bowed too low to the spirit of the time. Like when they replaced the memorable 'Flesh' with the bland 'Peach'." Ahem.
"Human attention has become our principal currency." -- Kevin Roberts
Fascinating insight from an industry genius on what companies and industries are lacking these days -- LOVE. Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorrow. The ones who survive -- think Apple, Starbucks, Nike, Amazon, Coke -- have it figured out and are setting the bar high. Listen to your consumer because they ultimately own the company and its bran...more
Fascinating insight from an industry genius on what companies and industries are lacking these days -- LOVE. Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorrow. The ones who survive -- think Apple, Starbucks, Nike, Amazon, Coke -- have it figured out and are setting the bar high. Listen to your consumer because they ultimately own the company and its bran...more
Some really great points and the layout of the book is great. But a lot of fluff and boring stories I could have done without. The Cliff Notes version of this book would have been perfect.
provided great insight on the new genre of advertising. Lovemarks is definitely a great strategy for marketers to reach their consumer.
Excellent views on brands and gives great advice, also very cool pictures and quotes.
It was written by the Devil, ha ha. I'm reading it because I want to study a little bit more the world of brands, consumerism, products, buying (our world), in order to protest/attack it. The author argues that brands are obsolete because the world and customers have changed, and no longer buy a product and keep their loyalty until the end. He says now it's time for "lovemarks," which are products that connect to the consumer in deep emotional ways, which in my view is emotional manipu...more
Awesome. Loved everything about this book.
Interesting read. It talks about how marketing research doesn't always show you what exactly is going on in the market and it's important to interact and engage with customers. I loved the idea of "lovemarks" and loyalty beyond reason. It brings to mind a number of brands and ideas all around us.
I recommend it to anyone interested in branding or marketing.
I recommend it to anyone interested in branding or marketing.
love him or hate him (and there's ample support for both sides in this book) kevin roberts has hit on the key question for anyone involved in selling anything to anyone: why will people fall in love with this? answer that and you're actually answering a bunch of other questions, all of them vital and all of them that will make your work better. i'm using this as required reading in the advertising class i teach at drexel, and have found it very useful as a tool to educate about the advertising w...more
Lines filled with pretension and bravado are fun when coming from Arnold or Stallone. But it's unbearable coming from an ad exec desperately trying to prove to the reader how important the work of selling sugar water and denim is to the world. Nothing enlightening like the incredible Olgilvy on Advertising, this book exists because the author is rich and famous.
Paris Hilton could have written this.
Paris Hilton could have written this.
I love how this book makes you think of clients and consumers in a new light, that of lovemarks instead of just brands. It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the senses come into play as people become "brand loyal" and become in love with the products they use. This is a good read for any business person or business owner.
I have to admit the I didn't get very far in this book before giving up. I wanted to like it--I wanted to get into the idea of lovemarks and branding through intimacy and empathy, etc. etc... But I just found his style of writing to be arrogant and difficult to read. I skimmed the remainder of the book and decided it wasn't really worth my time.
This is a great book if you are interested in discovering the power of branding and brands and how companies build brand loyalty amongst their customer base. The book is very engaging in terms of how its written and is an easy and entertaining read.
About love in brands, in work and everywhere
I like Kevin Roberts, he believes that emotional connections and inspirational individuals can change the world.
Read the book, its worth your time !!!
Read the book, its worth your time !!!
Such a beautifully designed book with an inspiring message. Love it! Want it! Must buy it to be inspired every day by its gorgeous design & graphics.
i think this books has been over-hyped. some issues are common sense if you think about it longer
OK, not great but the book is designed well.
interesting book to thumb through but no real substance.
Chévere.
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