The Lovemarks Effect
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The Lovemarks Effect

3.84 of 5 stars 3.84  ·  rating details  ·  631 ratings  ·  42 reviews
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands wer...more
Hardcover, 264 pages
Published November 1st 2006 by powerHouse Books (first published April 1st 2004)
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Community Reviews

(showing 1-30 of 1,326)
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Gail
Of all the biz-themed books I've been reading this year, I have to admit that "Lovemarks" has done the least for me.

I found the style of the book the hardest element in luring me in. Whereas I'm sure a lot of visual types (or individuals with ADHD) would be drawn to how the author, Kevin Roberts (CEO of Saatchi & Saatchi), treats his text in this tome of his, I was not a fan. I found all the text over graphics and images to be a major distraction in trying to take home the lessons about bran...more
Ryan Hakes
Lines filled with pretension and bravado are fun when coming from Arnold or Stallone. But it's unbearable coming from an ad exec desperately trying to prove to the reader how important the work of selling sugar water and denim is to the world. Nothing enlightening like the incredible Olgilvy on Advertising, this book exists because the author is rich and famous.

Paris Hilton could have written this.

Alex
Pretentious, earnest, more a vanity project than anything. I get the message, and he may even be right but it feels very flimsy. The actual content would fill a pamphlet more than a book. Disappointing.
Cecily Robertson
The idea here is wonderful. This book is about the marketer's challenge of finding ideas that will last forever by uncovering timeless emotions like love. People will always love, and Kevin Roberts realizes that having a relationship with consumers is the only way you can really make money. Where you have a consumer in love, you have a "lovemark." Lovemarks are owned by the consumers, not the company. The company is more like a caretaker of the lovemark, and the company should always, always lis...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Lovemarks, de Kevin Roberts.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento.
En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá de las marcas: Lovemarks
Melissa
This book was relevant when written and is just as relevant now. What a great discussion on concepts for engaging your audience and creating brands (excuse me, lovemarks) that last. Roberts is witty and everything in this book, from his writting style to design layout of each page, was well-thought out and captivating. Originally, I checked this book out from the library. Now, it is one that I will buy as a reference for my own collection.

It was definitely not a review of the same old concepts y...more
Chels
A beautifully designed book with very interesting concepts. The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice. The book does seem to lack a bit of actual substance on first read, but I frequently find myself coming across an element of Lovemarks (Mystery, Sensuality, and Intimacy) and realizing how it relates to my life and work. It definitely is a book that is m...more
Amanda
"Human attention has become our principal currency." -- Kevin Roberts

Fascinating insight from an industry genius on what companies and industries are lacking these days -- LOVE. Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorrow. The ones who survive -- think Apple, Starbucks, Nike, Amazon, Coke -- have it figured out and are setting the bar high. Listen to your consumer because they ultimately own the company and its brand.

A great read from st...more
Martin
love him or hate him (and there's ample support for both sides in this book) kevin roberts has hit on the key question for anyone involved in selling anything to anyone: why will people fall in love with this? answer that and you're actually answering a bunch of other questions, all of them vital and all of them that will make your work better. i'm using this as required reading in the advertising class i teach at drexel, and have found it very useful as a tool to educate about the advertising w...more
Ottotan
Plan to read to better understand the brand essence
Alex
It was written by the Devil, ha ha. I'm reading it because I want to study a little bit more the world of brands, consumerism, products, buying (our world), in order to protest/attack it. The author argues that brands are obsolete because the world and customers have changed, and no longer buy a product and keep their loyalty until the end. He says now it's time for "lovemarks," which are products that connect to the consumer in deep emotional ways, which in my view is emotional manipulation. It...more
Lawson Hembree
Lovemarks is like a picture book for adults. The visual layout compliments the great content, making for a unique reading experience (though some text is hard to read because of the text/background combos). Roberts outlines the evolution of the Lovemark concept in a way that the reader can apply to his/her consumer-facing brand (though B2B companies may have a harder time with application).

If you're interested in marketing, business, or ideas, you need to read this book.
Evelyn
I read this book because I was trying to get more ideas about marketing. Read is a strong word, though; it was part text and part art project. But there were some interesting ideas in there. The biggest one I took away was the quest to build "loyalty beyond reason." It's more appropriate to companies looking to sell a physical product, but I think there are some interesting ideas that can be useful to any company.
Maya
I love how this book makes you think of clients and consumers in a new light, that of lovemarks instead of just brands. It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the senses come into play as people become "brand loyal" and become in love with the products they use. This is a good read for any business person or business owner.
Tyler Hakes
Inspiring and a bit confusing and overwhelming at the same time.

The ideas are great. The words and thoughts are inspirational. But, it does have a bit of a snake oil salesmen vibe. The idea of a lovemark seems wholly amorphous, and yet him and his team, of course, have managed to master it.

Nonetheless it's thought provoking and inspirational in its overall message.
Linah
Interesting read. It talks about how marketing research doesn't always show you what exactly is going on in the market and it's important to interact and engage with customers. I loved the idea of "lovemarks" and loyalty beyond reason. It brings to mind a number of brands and ideas all around us.

I recommend it to anyone interested in branding or marketing.
Kristin Brown
I have to admit the I didn't get very far in this book before giving up. I wanted to like it--I wanted to get into the idea of lovemarks and branding through intimacy and empathy, etc. etc... But I just found his style of writing to be arrogant and difficult to read. I skimmed the remainder of the book and decided it wasn't really worth my time.
Kandise
Interesting look at what creates and cultivates an emotional reaction with consumers. The only thing I solidly disagreed with was "... Crayola has sometimes bowed too low to the spirit of the time. Like when they replaced the memorable 'Flesh' with the bland 'Peach'." Ahem.
Nabeela
This is a great book if you are interested in discovering the power of branding and brands and how companies build brand loyalty amongst their customer base. The book is very engaging in terms of how its written and is an easy and entertaining read.
Zachary Jones
If you are getting into brand thinking and either side of propaganda, this is an important station in the timeline of your learning. You can think what you want of it, but it is one of the milestones
Anda Manteufel
Some really great points and the layout of the book is great. But a lot of fluff and boring stories I could have done without. The Cliff Notes version of this book would have been perfect.
Flavio Ribeiro Braganca
Read this while reading Jim Collins' Good to Great. Same kind of narrative - cases of successful companies and theories over the reason of the success - different views.
Esti
Feb 07, 2008 Esti rated it 5 of 5 stars  ·  review of another edition
Recommended to Esti by: Shanta de Silva
I like Kevin Roberts, he believes that emotional connections and inspirational individuals can change the world.

Read the book, its worth your time !!!
Bernie May
Loved it. Great read if you want to understand want a brand really is, why it matters, and how it's different than just picking corporate colours and fonts.
Lisa Wakefield
Such a beautifully designed book with an inspiring message. Love it! Want it! Must buy it to be inspired every day by its gorgeous design & graphics.
Mcsia
provided great insight on the new genre of advertising. Lovemarks is definitely a great strategy for marketers to reach their consumer.
Dave
Another amazing book that makes you look at your business from a different perspective. One of the two books I carry with me everywhere.
Edi
Apr 07, 2012 Edi marked it as to-buy  ·  review of another edition
Shelves: mba
10/2 - indicação Augusto Rocha
"By the way: um bom marketing leva o cliente a AMAR a marca/produto (vide livro Lovemarks). []s"
Chris
A little patronizing and up its own arse if I am brutally honest. Brands are dead and we've all moved on thanks all the same
bitchrepublic
i think this books has been over-hyped. some issues are common sense if you think about it longer
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