false 6337257 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 6337257 1 6523135 1 7 2009 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly total:1|5:0|4:0|3:0|2:1|1:0| 1 2 2 1 168369 3.89 237 66 2826679 3.50 2 1 73164459 1057734 6337257 1596592907 9781596592902 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6337257-the-new-rules-of-marketing-and-pr 2.00 1 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2009 2 0 false Fri Oct 02 00:00:00 -0700 2009 Thu Oct 01 19:35:03 -0700 2009 Tue Dec 01 18:58:46 -0800 2009 1 So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old c...more...]]> 53289758 2217916 6337257 1596592907 9781596592902 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6337257-the-new-rules-of-marketing-and-pr 2.00 1 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2009 0 0 false Sun Apr 19 19:33:47 -0700 2009 Sun Apr 19 19:33:47 -0700 2009 8 http://www.goodreads.com/book_link/follow/8?book_id=6337257