The Goal
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The Goal

3.95 of 5 stars 3.95  ·  rating details  ·  21,583 ratings  ·  853 reviews
First published in 1984, this undergroung bestseller--a business text disguised as a novel--contains revolutionary ideas. An exhilarating adventure in human potential. Sound effects and music. Unabridged. 8 cassettes.
(2nd edition)
Published (first published 1982)
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Otis Chandler
Great explanation of the theory of constraints and operations management. It's a business classic- first published in 1984 - but still relevant as it gets at the fundamentals. I almost removed a star for trying to create a fictional story to tell the book in that was badly told/edited. Did we really need the side story about the protagonists marital issues?

One of the biggest takeaways from this book is that it's incredibly important to set the right goals to manage a complex operation. This soun...more
Nathaniel
Aug 15, 2007 Nathaniel rated it 4 of 5 stars  ·  review of another edition
Recommends it for: all industrial engineers and process managers
Shelves: engineering
The best process improvement novel I've seen, this classic work explains the all-important Theory of Constraints through real life examples and a surprisingly good story. Most books of this nature are exceptionally unrealistic, but this one manages to keep the reader engaged, which is key for an instructional text like this.

The book's lessons have some practicality in normal, everyday life, but its greatest utility is for those involved in process improvement in industries such as manufacturing,...more
Noble Aide
د. إلياهو قولدرات ، فيزيائي تحول إلى عالم إدارة الأعمال ، حصل على بكالوريوس العلوم من جامعة تل أبيب ، وعلى ماجستيرالعلوم و الدكتوراة في الفلسفة من جامعة بارإيلان ، و الجامعتان في إسرائيل. ويتضح من اعتماره الطاقية اليهودية دائما أنه متعصب ، و هو صاحب نظرية القيود التي سيأتي شرحها.



طبعا لا تنخرشون ، صورته في الكتاب قبل خمسة و عشرين عاما! :^).

قصة الكتاب:

بطل القصة هو Alex Rogo ، وهو مدير مصنع للإنتاج ضمن شركة ضخمة تسمى UniCo ، و يدفعك قولدرات في روايته هذه إلى التعاطف الشديد مع بطلها إل روقو ، و الذي...more
Darcy
Goldratt introduces the Theory of Constraints via this entertaining novel. I think this book is excellent if you are new to Operations. And I think the approach of telling a story rather reading a traditional text book is a good format.

It demonstrates why many traditional measurements and common intuition is wrong. The book revisits what the goal of a business should be and what is important to measure and control to achieve that goal. Through examples in the main character's personal life and...more
Jan-Maat
This is a terrible novel and a great business book. That's a little unfair, it's better to think of it as a novel which exists only to illustrate Goldratt's Theory of Constraints which sounds a little dry. So for my third attempt I'll say this is a book about a man fighting to turn a factory around from being overwhelmed with uncompleted orders and quality problems to a successful, thriving business. It's good fun and a great little read.

At the same time it takes a very simple insight, in this c...more
Eric Shamow
I wanted to love this book. I very nearly loved this book. Unfortunately, I read "The Phoenix Project" first.

I keep flipping between 3 and 4 stars for this. The book deserves 5 for its place in business history, and I flip to 4 for it because it will communicate on a general-purpose level far better than a book like "Phoenix."

But having been around people who understood about bottlenecks and the Theory of Constraints (if you don't know what those are, put down this review and go read the book) f...more
Meryl Marr
Herbie oh Herbie the bottleneck

I was forced to read this book for a business school course in operations management. I'll admit it was better than reading a 270 page textbook, but not by much. This "novel" by Eliyahu Goldratt is a poorly written and disguised book meant to teach all little first year b-school students about the joys of inventory management, bottlenecks, and throughputs. It is a thinly veiled, overly dramatic book which follows a plant manager, his love life, and his family prob...more
Pin Zhou
"What are we asking for? For the ability to answer three simple questions: ‘what to change?’, 'what to change to?', and 'how to cause the changes?' Basically what we are asking for is the most fundamental abilities one would expect from a manager. Think about it. If a manager does not know how to answer those three questions, is he or she entitled to be called manager?" (Page 337)

"Would we have had the courage to try to implement them if it weren't for the fact that we'd had to sweat to constru...more
Imran
NOTES

Productivity: to accomplish something in terms of a goal

“The future of our business depends upon our ability to increase productivity”. -Peach

What is the Goal?
Original thoughts
Increase producitivity
Produce products
Power
Market share / Sales
Cost-effective purchasing
Supplying jobs
Quality
Quality & Efficiency
Technology / R&D
Communications
Customer satisfaction
Make Money
Three measurements essential to knowing whether company is making money
Net Profit
ROI
Cash flow
Make money by increasing net...more
TarasProkopyuk
Автор в данной книге показывает отличный пример распространённых ошибок в бизнесе и в жизни человека. Он пытается донести до каждого, что готовые решения не всегда верны, что к желаемому результату человек должен прийти путём собственных умозаключений.
Автор также даёт понять, что в гонке за эффективностью и за снижением затрат компании часто приносят себе вред и в итоге начинают меньше зарабатывать. Показывает, что таким образом возможно сделать бизнес убыточным, а следовательно даёт понимание...more
Sergey Homyuk
Эта книга относится к серии бизнес-литературы и посвящена оптимизации эффективности производства. Как это модно для книг этого жанра - она написана в виде повествовательной истории с неким простым сюжетом, что облегчает восприятие и усвоение идей, изложенных в ней.

Главный герой по имени Эл - управляющий завода, столкнулся с проблемой - доверенное ему предприятие никак не справляется с поступающими заказами, задерживая их на значительные сроки, хотя они строго следуют всем стандартным правилам и...more
Michelle
What would you do if your manager told you one morning that your division of a manufacturing plant has not been making money for so long time that if things didn’t pick up in three months time, your division will be shut down? This is the situation Al Rogo is faced with, and if that isn’t hard enough to deal with, his marriage is crumbling as well. With the help of his old physics teacher, Jonah, Rogo begins a journey of not only a re-evaluation of everything he thought he knew about business bu...more
Ameera Hegazy
It is a Fantastic book, full of wisdom and knowledge. For all Industrial Engineers and those who are interested in management trust me and read it :)
Pedro
This is a business book, telling the story of a factory manager, and eliminating bottlenecks, and ultimately helping to make money for your company. I liked the story approach of this book (as, lets be honest, so many business books are boring). No, you shouldn't read it for literature sake. Yes, it will give you some ideas on helping to achieve The Goal.

One quick side-note: the audiobook is great, since it has other voices for different characters, background sounds (for when they're walking ar...more
Suhrob
The book gives some introductory insight to how to efficiently run a
production plant using theory of constraints. If that is not exciting
enough then I do not know what... OK, to sweeten a deal add marital
problems and an overlong depiction of a boy scout hike.

But really I found this to be quite excellent introduction to
operational *research* and management *science*. The pedagogical parts
might be a bit slow but since most of these things were new to me it
wasn't too bad. Also what helped was that...more
Robert Postill
If there's one thing I'm clear on, it's that I'm very dubious about business novels, in the same way that I am about musical theatre. However you hear The Goal bandied about seemingly endlessly so eventually I caved and got the book. Initially I devoured the book in a mighty rush, then I hit the two additional pieces of material in this edition and struggled through to the end over the course of some two weeks.

The novel that forms the core of the book is very well done. It's crisp and simple pro...more
Abhishek
"Now, this has to be interesting" I said to myself, when I was first introduced to this book, "An IT guy recommending a book on manufacturing, which is authored by a physicist!!" How the hell am I gonna miss this?

The recommendation to read this book came along in a lecture from a prof, who himself is an IT guy. I got hooked up to this book from the word go.

How many business books makes you think, learn & enjoy at the same time? In the vast sea of management books out there, there are only a...more
Karina
This is a required reading for one of the courses I'm taking now (Operations Management), and despite the assurances of the teacher and one of the classmates who already read it, who said it was highly readable, novel-type book, I was skeptical. I'm not liking this Operations Management class.

But they were so right! It became fast-paced soon, and I didn't want to put it down to go to bed. I lay awake for a while thinking about the concepts too. Warning: possible spoilers and technical discussion...more
Derrick
Feb 08, 2008 Derrick rated it 4 of 5 stars  ·  review of another edition
Recommends it for: scientists, manual laborists
Originally given to me by my former employer, this book sat around and collected dust until I decided to give it a shot months ago. It's a fictional tale narrated in 1st person by a plant manager, who has 3 months to turn things around before his plant is closed due to poor performance.

The Goal takes you through a step by step, "scientific method" approach to looking into the issues causing processing problems in a high volume production environment, ultimately resulting in delays or halts, late...more
Glenn Burnside
I started this book last night and couldn't put it down. Suddenly it was 2am. This is one of those business books that aim to teach you something by telling you a story. As a novel, it's not all that interesting - "The sweeping tale of a middle manager in middle America, trying to save his marriage...and his factory!" Or something like that. But, as an introduction to the concepts and application of the Theory of Constraints, it's fascinating. This is one of those books that will, if you really...more
Christian
Lousy novel. Great business book. From someone that worked in manufacturing plants full of bottlenecks, this book really spoke to me. There were times that I could directly tie situations I had seen to the plot of the book.

Now in the 30+ years since the book was published a lot has changed. "Japan, Inc" isn't the manufacturing/business juggernaut anymore, lean manufacturing and JIT techniques are accepted phenomena. But just because that is true, the plant form environment has not changed as on...more
Betty
Jul 12, 2012 Betty rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Motivational readers
This was a very unique, interesting little book. The author has developed "The Theory of Constraints" (which is a factory that can produce a product only as fast as its slowest bottleneck) and put it in novel form in order to explain it to the average worker. Lots of food for thought.

I see that bottlenecks exist all around us, not just in manufacturing. We move forward in finances, careers, projects, etc. only as fast as our weakest link will allow.

The key is to be able to identify constraints,...more
Viktor Zakharchenko
Голдратт написал свой бестселлер в формате бизнес-романа. Если вы читали "Дедлайн" Де Марко, то поймете о чем речь. В нескольких местах автор превращается в классического ученого: поток рассуждений все утяжеляется с подводкой "из чего следует". В то же время, теория узких мест и ограничений вполне применима не только к производственному бизнесу. Любовная линия (есть в сюжете и такая) выглядит не только мило, но и вполне органично - примеры из семейной жизни хорошо иллюстрируют основные идеи. Рук...more
Richard Houchin
As a child, I would spend hours imagining the cost accounting of merchandise. I didn't think of it in those terms, of course, but I would calculate the cost of a five-pound bag of sugar, the lemons, and the determine the cost per cup of lemonade. I was troubled by my inability to calculate the cost of the water.

I felt it was important to understand how much to charge -- how could you make a profit if you did not understand the costs? I looked at toys in the store and tried to imagine the costs o...more
Aftab
Nice business book. The book investigates the operational side of business however the ideas and the approaches are shared in a way to allow insights into all areas of professional and personal life. Mainly the book talks about how to consider a system where you have multiple dependencies. Where the concept of bottlenecks exist and where you would/could/should focus your attention to get the best increases.

What makes the book a nice read is the way the message is delivered. Firstly its done in a...more
Rafal Szymanski
"The Goal" takes us through a story of Alex, a manager of an industrial plant. The plant is doing badly, and Alex is given three months to get it back to profitability. The concepts the book wants us to understand are presented in a kind of Socratic dialogue. Jonah, a physics professor, helps Alex by giving him pointed questions and leading him to the next step he should be taking in order to get his plant out of a rut.

The most important concept presented is that of a "bottleneck", a place in th...more
Murali Suriar
I picked up this book after learning that The Phoenix Project was heavily influenced by The Goal. Like The Phoenix Project, the narrative approach to teaching is effective, and many of the examples ring true to life, as long as you don't flowing prose and well developed characters. The interspersed personal drama seemed unnecessary and cliched, but was sparing enough to not distract from the core premise the author was attempting to convey.

In terms of the core subject matter, namely the theory o...more
Kevin
I give this 3.5 stars.
This is a book about Alex Rogo, a plant manager at a manufacturing plant for UniCo Manufacturing. His professional and personal lives are both a little chaotic, unable to stick to the schedule that he previously committed to. He returned to his hometown of Bearington to head up the last manufacturing plant in town – the hometown boy returning to try to save the plant. Things are not going well into his brief tenure. Orders are constantly weeks or months late, processes are...more
John Grace
I think this book is excellent if you are new to Operations. And I think the approach of telling a story rather reading a traditional text book is a good format. It demonstrates why many traditional measurements and common intuition is wrong. The book revisits what the goal of a business should be and what is important to measure and control to achieve that goal. Through examples in the main character's personal life and work life, Goldratt explains the weaknesses of traditional cost accounting...more
Andrew Tollemache
This book came to my attention when it showed up on a list of books that Jeff Bezos makes all incoming execs to AMZN read. Written in a fictional narrative format, it explores the method of industrial process improvement at a struggling MidWestern plant. Thru narrative it asks reader to breakdown seemingly flawed processes to see where they fail and then reorganize it all to achieve better productivity. The reader is asked to challenge established accounting concepts to drill down to a more tru...more
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66037
Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He obtained his Bachelor of Science degree from Tel Aviv...more
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“So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.” 6 likes
“Well, I don’t. Not absolutely. But adopting "making money’’ as the goal of a manufacturing organization looks like a pretty good assumption. Because, for one thing, there isn’t one item on that list that’s worth a damn if the company isn’t making money.” 4 likes
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