false 6316293 1 <p> In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. </p><p> While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. </p> 6501557 15 5 2009 To Serve God and Wal-Mart: The Making of Christian Free Enterprise total:8|5:2|4:2|3:1|2:2|1:1| 8 26 60 3 4 0 false false Sat Oct 31 00:00:00 -0700 2009 Mon Oct 26 13:33:20 -0700 2009 Sat Oct 31 09:02:55 -0700 2009 more...]]> 4 1 false false Mon Jun 15 00:00:00 -0700 2009 Sat Jun 06 12:40:46 -0700 2009 Mon Jun 15 20:55:51 -0700 2009 more...]]> 2 0 false false Thu Sep 03 00:00:00 -0700 2009 Tue May 26 12:40:43 -0700 2009 Thu Sep 03 14:40:51 -0700 2009 more...]]> 0 0 false false Wed Nov 04 04:43:52 -0800 2009 Wed Nov 04 04:44:10 -0800 2009 0 0 false false Thu Oct 29 10:33:42 -0700 2009 Thu Oct 29 10:33:42 -0700 2009 2 0 false false Wed Oct 21 15:58:46 -0700 2009 Wed Oct 21 15:58:46 -0700 2009 1 0 false false Sat Sep 26 00:00:00 -0700 2009 Sun Oct 04 18:57:42 -0700 2009 Sun Oct 04 18:59:08 -0700 2009 0 0 false false Thu Oct 01 18:14:47 -0700 2009 Thu Oct 01 18:14:47 -0700 2009 0 0 false false Mon Sep 28 07:40:53 -0700 2009 Mon Sep 28 07:40:53 -0700 2009 0 0 false false Fri Sep 25 11:20:07 -0700 2009 Fri Sep 25 11:20:07 -0700 2009 0 0 false false Mon Sep 21 15:38:48 -0700 2009 Mon Sep 21 15:38:48 -0700 2009 0 0 false false Sat Sep 19 12:33:37 -0700 2009 Sat Sep 19 12:33:37 -0700 2009 0 0 false false Thu Sep 17 10:54:47 -0700 2009 Thu Sep 17 12:25:50 -0700 2009 0 0 false false Wed Sep 09 17:33:32 -0700 2009 Wed Sep 09 17:33:32 -0700 2009 0 0 false false Tue Sep 01 08:54:57 -0700 2009 Tue Sep 01 08:54:57 -0700 2009 0 0 false false Mon Aug 31 15:43:13 -0700 2009 Mon Aug 31 15:43:13 -0700 2009 0 0 false false Fri Aug 28 19:03:07 -0700 2009 Fri Aug 28 19:03:07 -0700 2009 0 0 false false Thu Aug 27 09:21:47 -0700 2009 Thu Aug 27 09:21:47 -0700 2009 0 0 false false Thu Aug 27 05:14:50 -0700 2009 Thu Aug 27 05:14:50 -0700 2009 0 0 false false Wed Aug 26 20:31:36 -0700 2009 Wed Aug 26 20:31:36 -0700 2009